Explain the fundamentals of Relationship
Airline and Airport Management 1
Q1. Explain theory of product analysis in marketing and discuss the ways in which it can be applied to marketing in today’s airline industry.
Q2. Explain why Quality control is an essential part of the product design phase of marketing for any airline, without it, the carrier cannot know which parts of its product are weak, and where improvements are needed.
Q3. Discuss some of the common conditions associated with discount fares if the correct cost allocation methods are used, the passenger who pays a lower price is carried at a genuinely lower cost.
Q4. Analyze current developments in the field of airline distribution in an area where radical and controversial change is occurring, as carriers become increasingly adept at exploiting the potential open to them from on-line distribution.
Q5. Explain the fundamentals of Relationship Marketing in the airline industry which is more impressive way of describing an airline’s frequent flyer programme.
Q6. Discuss the challenging and complex nature of the sales task in the airline industry through sound planning which will be essential if it is to be accomplished successfully.
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