Need for Training Sales Personnel in Insurance Organizations
Understand the importance of imparting training to sales personnel
The case discusses the role of sales personnel in the effective selling of an insurance product. It also discusses the impact of poor customer service on the performance of the insurance company. The case discusses the objectives of sales training programs and focuses on the need for providing continuous training to sales personnel to deliver superior customer service. The benefits of cross-training of employees are also examined.
» Understand the importance of imparting training to sales personnel
» Understand the role of customer service in effective selling
» Understand the objectives of training programs for sales personnel
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