The McDonald’s ‘Beef Fries’ Controversy

The McDonald’s ‘Beef Fries’ Controversy

Corporate owning up responsibility for a mistake and making amends to those affected, Legal, ethical, social

The case examines the controversy involving the global fast food major McDonald’s, which was accused of wrongfully selling its French fries as 100% vegetarian products when they contained beef flavoring.It explores in detail the events that led to the controversy and the company’s reactions to the allegations. The case also discusses the eventual settlement of the lawsuit with the company paying damages to vegetarian groups and accepting that it had gone wrong.      

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The case is structured to achieve the following teaching objectives:

  • Corporate owning up responsibility for a mistake and making amends to those affected, Legal, ethical, social and moral implications of a decision taken by a company

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