MBA CASE STUDY ANSWER SHEETS. EMBA BMS DMS

MBA CASE STUDY ANSWER SHEETS. EMBA BMS DMS

 

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FINANCE MANAGEMENT

 

  1. a) What is meant by financing decisions? Mention two limitations of accounting rate of return.
  2. b) Explain Financial Risk.
  3. c) Mention the utility of public deposits as a source of fund.
  4. D) Explain operating Lease.
  5. e) Discuss the relation between debt financing and financial leverage.
  6. F) What is a letter of credit
  7. g) Differentiate between Bonus issue and stock split.
  8. H) Define the term ‘take over.’
  9. i) What is Capital Asset pricing model?
  10. j) How cost of preference share capital is calculated?
  11. K) What is dividend pay-out Ratio?
  12. l) Explain the concept of Capital Rationing.
  13. m) Mention two advantages of Lease financing.
  14. n) Define Economic Value added in relation to shareholder’s value criteria.

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Finance Management

 

  1. How negatively correlated investments behave in a market
  2. What types of shares available in the market
  3. Explain why financial planning is important to today’s chief executives
  4. How risk and expected return is compared in two distribution
  5. What do you mean by yield to maturity (YTM ) of a Bond ? Explain briefly
  6. How does interest coverage ratio affects the capital structure.
  7. Why Capital budgeting decisions are more important?.
  8. What is Financial risk? How does it arise?

 

Financial & Cost Accounting

Q1. Differentiate between Management Accounting and Financial Accounting.

Q2. What is the different between cost accounting and management accounting?

Q3. State the objectives of cost accounting briefly explain the advantages of cost accounting.

Q4. “Cost accounting is better understood as a cost control and cost reduction exercise and not a more cost ascertainment process”. Discuss.

Q5. “Cost accounting is a system of foresight like pre-natal care, but financial accounting is just a postmortem examination”. Critically examine this statement

Q6. Define “Costing”, “Cost” and “Cost Accountancy”. Distinguish between cost accounting and financial accounting.

Q7. “A Good system of costing must place the same emphasize on cost control as on cost ascertainment”. Comment on this statement.

Q8. What one the limitations of financial accounting? How do you overcome item in cost accounting?

 

FINANCIAL & COST ACCOUNTING

 

Q1) ABC Ltd. Produces room coolers. The company is considering whether it should continue to

manufacture air circulating fans itself or purchase them from outside. Its annual requirement is

25000 units. An outsider vendor is prepared to supply fans for Rs 285 each. In addition, ABC Ltd

will have to incur costs of Rs 1.50 per unit for freight and Rs 10,000 per year for quality inspection,

storing etc of the product.

In the most recent year ABC Ltd. Produced 25000 fans at the following total cost :

Material Rs. 50,00,000

Labour Rs. 20,00,000

Supervision & other indirect labour Rs. 2,00,000

Power and Light Rs. 50,000

Depreciation Rs. 20,000

Factory Rent Rs. 5,000

Supplies Rs. 75,000

Power and light includes Rs 20,000 for general heating and lighting, which is an allocation based on

the light points. Indirect labour is attributed mainly to the manufacturing of fans. About 75% of it

can be dispensed with along with direct labour if manufacturing is discontinued. However, the

supervisor who receives annual salary of Rs 75,000 will have to be retained. The machines used for

manufacturing fans which have a book value of Rs 3,00,000 can be sold for Rs 1,25,000 and the

amount realized can be invested at 15% return. Factory rent is allocated on the basis of area, and the

company is not able to see an alternative use for the space which would be released. Should ABC

Ltd. Manufacture the fans or buy them?

 

Q2) Usha Company produces three consumer products : P, Q and R. The management of the

company wants to determine the most profitable mix. The cost accountant has supplied the following

data.

Usha Company : Sales and Cost Data

Description Product Total

P Q R

Material Cost per unit

Quantity (Kg) 1.0 1.2 1.4

Rate per Kg (Rs) 50 50 50

Cost per unit (Rs) 50 60 70

Labour Cost per unit 30 90 90

Variable Overheads per unit 15 10 25

Fixed Overheads (Rs .000) 9,175

Current Sales (Units ,000) 100 50 60 210

Projected Sales (Units ,000) 109 55 125 289

Selling Price per unit (Rs) 150 200 270

Raw material used by the firm is in short supply and the firm can expect a maximum supply of 350

lakh kg for next year. Is the company’s projected sales mix most profitable or can it be changed for

the better?

 

Q3) DSQ Company Ltd, a diversified company, has three divisions, cement, fertilizers and

textiles. The summary of the company’s profit is given below :

(Rs/Crore)

Cement Fertilizer Textiles Total

Sales 20.0 12.0 18.0 50.0

Less : Variable Cost 8.0 9.6 5.4 23.0

Contribution 12.0 2.4 12.6 27.0

Less : Fixed Cost (allocated to

divisions in proportion to

volumes of Sales)

8.0 4.8 7.2 20.0

Profit (Loss) 4.0 (2.4) 5.4 7.0

After allocating the company’s fixed overheads to products the Fertilizers, division incurs a loss of

Rs 2.4 crore. Should the company drop this division?

 

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FINANCIAL MGMT

 

(A). (1).Mr. Nimish holds the following portfolio. (10 marks)

Share Beta Investment

Alpha 0.9 Rs.12, 00,000

Beta 1.5 Rs. 3, 50,000

Carrot 1.0 Rs. 1, 00,000

What is the expected rate of return on his portfolio, if the risk rate is 7 per cent and the

expected return on the market portfolio is 16 per cent?

(A). (2). A share is selling for Rs.60 on which a dividend of Rs.4 per share is expected at the end

of the year. The expected market price after dividend declaration is to be Rs.70. Compute the

following: – (10 marks)

(i) The return on investment ® in shares.

(ii) Dividend yield

(iii) Capital Gain Yield

(B) DIC Ltd. provides the following data: (20 marks)

Comparative trial balance

March 31 year 2 March 31 year 1 Increase(Decrease)

Debit Balance 20 10 10

Cash Rs.190 Rs. 90 Rs.100

Working capital (other than cash) 100 200 (100)

Investment (Long term) 500 400 100

Building and equipment 40 50 (10)

Total 850 750 100

Credit

Accumulated Depreciation 200 160 40

Bonds 150 100 50

Reserves 350 350 —

Equity Shares 150 140 10

3

Total 850 750 100

Income Statement

For the period ending March 31, year 2

(Amount in Rs lakh)

Sales Rs.1000

Cost of Goods Sold 500

Selling Expense Rs.50

Administrative Expenses 50 100

Operating Income 400

Other charges

Gain on sale of building and equipment Rs 5

Loss on sale of investments (10)

Interest (6)

Taxes (189) (200)

Net Income after taxes 200

Notes: (a) The depreciation charged for the year was Rs.60 Lakh

(b) The Book value of the building and equipment disposed was Rs 10 Lakh

(c)

Prepare a Cash Flow Statement (Based on AS-3)

(C). (1). A. Ltd. produces a product which has a monthly demand of 4,000 units. The product

requires a component X which is purchased at Rs.20. For every finished product one unit of

component is required. The ordering cost is Rs.120 per order and the holding cost is 10 per

cent per annum. (10 marks)

You are required to calculate:

(i) Economic order quantity

(ii) If the minimum lot size to be supplied is 4, 000 units, what is the extra cost, the

company has to incur?

(iii) What is the minimum carrying cost, the company has to incur?

4

(C). (2). 4. Master Tools Ltd. Is currently operating its business at 75% level, producing 38275 units of

a tools component and proposes to increase capacity utilization in the coming year by 33 1/3 % over the

existing level of production. (10 marks)

The following data has been supplied:

(1)Unit cost structure of the product at current level:

Rs.

Raw Material 5

Wages 2

Overheads 3

Fixed Overhead 2

Profit 3

_____

15

(i) Raw Material will remain in stores for 1 month before issued for production. Material will

remain in process for further 1 month. Suppliers grant 4 months credit to the company.

(ii) Finished goods remain in godown for 2 months

(iii) Debtors are allowed credit for 2 months.

(iv) Lag in wages and overheads payments in 1 month, and these expenses accrue evenly

throughout the production cycle.

(v) No increase either in cost of inputs or selling price is envisaged

You are required to prepare a Projected Profitability statement and the Working Capital

Requirement at new level, assuming that a minimum cash balance of Rs.20000 has to be maintained.

(D). A stock is currently trading for Rs.29. The risk less interest is 7 % p.a continuously

compounded. Estimate the value of European call option with a strike price of Rs.30 and a time

of expiration of 4 months. The standard deviation of the stock’s annual return is 0.45. Apply BS

model. (20 marks)

5

(E). Following is the EPS record of AB Ltd over the past 10 years. (20 marks)

Year EPS Year EPS

10 Rs.30 5 Rs.16

9 20 4 15

8 19 3 14

7 18 2 18

6 17 1 (12)

(i) Determine the annual dividend paid each year in the following cases:

(a) If the firm’s dividend policy is based on a constant dividend payout ratio of 40 per cent

for all years

(b) If the firm pays at Rs 10 per share, and increases it to Rs 12 per share when earnings

exceed Rs.14 per share for the previous 2 consecutive years.

(c) If the firm pays dividend at Rs 7 per share each except when EPS exceeds Rs 14 per

share, when an extra dividend equal to 80 per centof earnings beyond Rs.14 would be

paid.

(ii) Which type of dividend policy will you recommended to the company and why?

(F). (1). A US MNC has its subsidiary in India. The subsidiary has issued 15 pr cent preference

shares of the face value of Rs.100, to be redeemed at year-end 9. Flotation costs are expected to

be 5 per cent; these costs can be amortized for tax purpose during 8 years at a uniform rate.

The corporate tax rate is 35 per cent. Determine the costs of preference shares from the

perspective of the subsidiary. (10 marks)

(F). (2) The US inflation rate is expected to be Rs.3 per cent annually and that of India is

expected to be 4.5 per cent annually. The current spot rate of US $ in India is Rs.47.4060/US $.

(10 marks)

Find the expected rate of US $ in India after one year and after 5 years from now using

purchase power theory of exchange rate.

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Financial Management

 

Q1. Why we use WACC? (10 marks)

Q2. What is Merger>Is it harmful or beneficial? Explain n Justify. (10 marks)

Q3. Strategies to protect firm from exchange rate risk. (10 marks)

Q4. What is the definition of management fraud? (10 marks)

Q5. How negatively correlated investments behave in a market? (10 marks)

Q6. What types of shares are available in the market? (10 marks)

Q7. How does ‘Interest coverage ratio’ affects the capital structure. (10 marks)

Q8. Why Capital budgeting decisions are more important?.

 

FINANCIAL MANAGEMENT

  1. 1

ZIP ZAP ZOOM CAR COMPANY

The methodology undertaken is as follows :

(a) Important factors that affect cash flows (especially contraction of cash flows), like sales

volume, sales price, raw materials expenditure, and so on, are identified and the analysis is

carried out in terms of cash receipts and cash expenditures.

(b) Each factor’s behaviour (variation behaviour) in adverse conditions in the past is studied and

future expectations are combined with past data, to describe limits (maximum favourable),

most probable and maximum adverse) for all the factors.

(c) Once this information is generated for all the factors affecting the cash flows, Mr.

Longsighted comes up with a range of estimates of the cash flow in future recession periods

based on all possible combinations of the several factors. He also estimates the probability of

occurrence of each estimate of cash flow.

Assuming a normal distribution of the expected behaviour, the mean expected

value of net cash inflow in adverse conditions came out to be Rs. 220.27 crore with standard

deviation of Rs. 110 crore.

Keeping in mind the looming recession and the uncertainty of the recession behaviour, Mr.

Arthashastra feels that the firm should factor a risk of cash inadequacy of around 5 per cent even in

the most adverse industry conditions. Thus, the firm should take up only that amount of additional

debt that it can service 95 per cent of the times, while maintaining cash adequacy.

To maintain an annual dividend of 10 per cent, an additional Rs. 35 crore has to be kept aside.

Hence, the expected available net cash inflow is Rs. 185.27 crore (i.e. Rs. 220.27 – Rs. 35 crore)

Analyse the debt capacity of the company.

  1. 2

COOKING LPG LTD

DETERMINATION OF WORKING CAPTIAL

1) Purchases : The company purchases LPG in bulk from various importers ex-Mumbai and

Kandla, @ Rs. 11,000 per MT. This is transported to its Bottling Plant at Gurgaon through 15

MT capacity tank trucks (called bullets), hired on annual contract basis. The average

transportation cost per bullet ex-either location is Rs. 30,000. Normally, 2 bullets per day are

received at the plant. The company make payments for bulk supplies once in a month,

resulting in average time-lag of 15 days.

2) Storage and Bottling : The bulk storage capacity at the plant is 150 MT (2 x 75 MT storage

tanks) and the plant is capable of filling 30 MT LPG in cylinders per day. The plant operates

for 25 days per month on an average. The desired level of inventory at various stages is as

under.

 LPG in bulk (tanks and pipeline quantity in the plant) – three days average production / sales.

 Filled Cylinders – 2 days average sales.

 Work-in Process inventory – zero.

3) Marketing : The LPG is supplied by the company in 12 kg cylinders, invoiced @ Rs. 250 per

cylinder. The rate of applicable sales tax on the invoice is 4 per cent. A commission of Rs.

15 per cylinder is paid to the distributor on the invoice itself. The filled cylinders are

delivered on company’s expense at the distributor’s godown, in exchange of equal number of

empty cylinders. The deliveries are made in truck-loads only, the capacity of each truck being

250 cylinders. The distributors are required to pay for deliveries through bank draft. On

receipt of the draft, the cylinders are normally dispatched on the same day. However, for

every truck purchased on pre-paid basis, the company extends a credit of 7 days to the

distributors on one truck-load.

4) Salaries and Wages : The following payments are made :

 Direct labour – Re. 0.75 per cylinder (Bottling expenses) – paid on last day of the month.

 Security agency – Rs. 30,000 per month paid on 10th of subsequent month.

 Administrative staff and managers – Rs. 3.75 lakh per annum, paid on monthly basis on the

last working day.

5) Overheads :

 Administrative (staff, car, communication etc) – Rs. 25,000 per month – paid on the 10th of

subsequent month.

 Power (including on DG set) – Rs. 1,00,000 per month paid on the 7th Subsequent month.

 Renewal of various licenses (pollution, factory, labour CCE etc.) – Rs. 15,000 per annum paid

at the beginning of the year.

 Insurance – Rs. 5,00,000 per annum to be paid at the beginning of the year.

 Housekeeping etc – Rs. 10,000 per month paid on the 10th of the subsequent month.

 Regular maintenance of plant – Rs. 50,000 per month paid on the 10th of every month to the

vendors. This includes expenditure on account of lubricants, spares and other stores.

 Regular maintenance of cylinders (statutory testing) – Rs. 5 lakh per annum – paid on

monthly basis on the 15th of the subsequent month.

 All transportation charges as per contracts – paid on the 10th subsequent month.

 Sales tax as per applicable rates is deposited on the 7th of the subsequent month.

6) Sales : Average sales are 2,500 cylinders per day during the year. However, during the winter

months (December to February), there is an incremental demand of 20 per cent.

7) Average Inventories : The average stocks maintained by the company as per its policy guidelines

:

 Consumables (caps, ceiling material, valves etc) – Rs. 2 lakh. This amounts to 15 days

consumption.

 Maintenance spares – Rs. 1 lakh

 Lubricants – Rs. 20,000

 Diesel (for DG sets and fire engines) – Rs. 15,000

 Other stores (stationary, safety items) – Rs. 20,000

8) Minimum cash balance including bank balance required is Rs. 5 lakh.

9) Additional Information for Calculating Incremental Working Capital During Winter.

 No increase in any inventories take place except in the inventory of bulk LPG, which

increases in the same proportion as the increase of the demand. The actual requirements of

LPG for additional supplies are procured under the same terms and conditions from the

suppliers.

 The labour cost for additional production is paid at double the rate during wintes.

 __________No changes in other administrative overheads.

 The expenditure on power consumption during winter increased by 10 per cent. However,

during other months the power consumption remains the same as the decrease owing to

reduced production is offset by increased consumption on account of compressors /Acs.

 Additional amount of Rs. 3 lakh is kept as cash balance to meet exigencies during winter.

 No change in time schedules for any payables / receivables.

 The storage of finished goods inventory is restricted to a maximum 5,000 cylinders due to

statutory requirements.

  1. 3

M/S HI-TECH ELECTRONICS

(a) As a financial consultant, advise the proprietor whether he should go for the extension of

credit facilities.

(b) Also prepare cash budget for one year of operation of the firm, ignoring interest. The

minimum desired cash balance & Rs. 30,000, which is also the amount the firm, has on

January 1. Borrowings are possible which are made at the beginning of a month and repaid at

the end when cash is available.

NO.4

SMOOTHDRIVE TYRE LTD

Automotive industry analysts expect automobile manufacturers to have a production of 4,00,000 new

cars this year and growth in production at 2.5 per year onwards. Each new car needs four new tyres

(the spare tyres are undersized and fall in a different category) Smoothdrive Tyre expects the Hyper

Tread to capture an 11 per cent share of the OEM market.

The industry analysts estimate that the replacement tyre market size will be one crore this year

and that it would grow at 2 per cent annually. Smoothdrive Tyre expects the Hyper Tread to capture

an 8 per cent market share.

You also decide to consider net working capital (NWC) requirements in this scenario. The

net working capital requirement will be 15 per cent of sales. Assume that the level of working capital

is adjusted at the beginning of the year in relation to the expected sales for the year. The working

capital is to be liquidated at par, barring an estimated loss of Rs. 1.5 crore on account of bad debt.

The bad debt will be a tax-deductible expenses.

As a finance analyst, prepare a report for submission to the CFO and the Board of Directors,

explaining to them the feasibility of the new investment.

No. 5

COMPUTATION OF COST OF CAPITAL OF PALCO LTD

From the facts outlined above, what report would Neha submit to the Board of Directors of

palco Ltd?

  1. 6

ARQ LTD

Analyse the financial viability of the two options. Which option would you recommend? Why?

 

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FOREIGN EXCHANGE MANAGEMENT

 

Q1) Explain the types of Credit Risk?

Q2) Why E-Banking Systems prove attractive to money launderers?

Q3) Explain the term an audit?

Q4) Define the term Call option?

Q5) Explain the features of Derivatives?

Q6) Define ‘Swap’ in detail?

Q7) What are the factors influencing exchange rate risks?

Q8) Write short notes (Any two)

 

  1. Stress Testing
  2. Forward Rate Agreement (FRA)

Q9) Explain the categories of Bank Frauds?

Q10) Define ‘Treasury Bills or T-Bills’ in details?

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FOREIGN EXCHANGE MANAGEMENT

 

CASE STUDY : 1

Mr Oak pays US $ 2000 to buy a December 103 Call option on a US $ 1,00,000. US Treasury Bond at an

exercise price of US $ 103. If the price rises above US $ 103, Mr Oak will gain from the difference and if

the price falls below US $ 103, the maximum amount that Mr Oak may lose is the amount of Premium paid.

Q1) Explain the term ‘Speculation’?

Q2) Define Risk Management in detail?

Q3) Define derivatives in detail?

Q4) Suggest Mr Oak to hedge the above transaction position?

CASE STUDY : 2

Suppose United States dollar is relatively stable while the Indian rupee is suffering from sudden inflationary

Q1) Define the meaning of Foreign Exchange?

Q2) What are the Exchange rate risks?

Q3) What are the factors influencing exchange rate risks?

Q4) Comment ‘The relationship between currencies is not always stable and therefore creates exchange rate risk’.

CASE STUDY : 3

In order to operate successfully, business communities need computer systems that can accurately record and

summarize their business transactions. This type of information technology is called a Business Informative

Q1) How Business Information System support any business?

Q2) Explain the components of Business Information System?

Q3) Distinguish between computer hardware and software?

Q4) Explain the role and responsibilities of Information Technology Professionals.

CASE STUDY : 4

Q1) What is payment system?

Q2) Explain components of a payment system?

Q3) Explain the importance of payment system?

Q4) Explain the evolution of payment systems in various stages?

 

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GENERAL MANAGEMENT

 

CASE-1 : ATTEMPT ANY 4 CASES, EQUAL MARKS PER CASE (20 Marks)

Questions :

  1. Assume you want to lead the change to save the Kollkal plant. Describe how you would proceed?
  2. What is the primary type of change needed – technology, product, structure or people/culture?
  3. What techniques would you use to overcome union resistance and implement change?

CASE-2 (20 Marks)

Questions

  1. What is more important the statement in a corporate culture document or actual managerial behaviour?
  2. Why did the Falcon executives act as they did?
  3. Why didn’t employees like Richards blow the whistle on Falcon, challenging the inconsistency between values and behaviour?
  4. How can executives go about changing the old values that govern an organization?

CASE-3 : (20 Marks)

Questions

  1. What is the impact of AIDS on businesses? Do you agree that businesses in the near future would

be actively interested in addressing the issue of AIDS? Justify your answer

  1. ABC Corporation wants to partner with an NGO and address the issue of AIDS around its factory,

discuss what steps should ABC Corporation take to initiate, manage and sustain its partnership with the NGO .

CASE-4 : (20 Marks)

QUESTIONS:

1) What happened when Prakash got promoted to the position of Asst. Manager (Marketing)? Why did this happen?

2) If you were entrusted with the responsibility of managing 6 sales representatives & creating an effective sales team, how would you do it?

 

GENERAL MANAGEMENT

 

Q1. Define management. What are the characteristics of management?

Q2. Is management an art, science and profession

Q3. What are the classification of managerial functions?

Q4. What are the steps in decision making?

Q5. Define organization Explain the classical theory of organization

Q6. What are the prerequisites for effective Human resource planning?

Q7. How to forecast human resource demand?

Q8. What are the sources of recruit?

 

GENERAL MANAGEMENT

 

  1. Define management. What are the characteristics of management?
  2. Is management an art, science and profession
  3. What are the steps in decision making?
  4. Define organization Explain the classical theory of organization
  5. Explain neo classical theory
  6. Explain modern theory of organization
  7. What are the prerequisites for effective Human resource planning?
  8. How to forecast human resource demand?

 

General Management

  1. What is Input & Output model?
  2. Describe some major kinds of strategies/policies & the hierarchy of strategies?
  3. What do you mean by reengineering organization & Explain key aspects?
  4. What is departmentation & Types of departmentation?
  5. Distinguish strength of appraisal against verifiable objectives?
  6. Explain Maslow hierarchy of needs theory?
  7. Define Leadership with examples?
  8. Explain communication flow in the organization?

 

Hardware Management

 

  1. What are the major components of a PC? Explain any five briefly.
  2. What are the issues required to replace a cpu? What are the tricks while you are buying a CPU?
  3. Explain the term ISDN briefly. Explain types of channels consists by ISDN service.
  4. Define term token ring? Explain ring Topology, implementing token ring & token ring connectors.
  5. Explain the Profess of troubleshooting Laser Printers.

 

 

Hospital Administration

 

 

  1. What is hospital and define Hospital Administration?
  2. What do you mean by personnel administration in hospital?
  3. What is the difference between hospital management and hospital administration?
  4. What is the scope of hospital administration for MBA students?
  5. What is medical negligence ?
  6. Explain the need for man power planning in hospital.
  7. Classify hospitals with examples
  8. What is TQM ?

 

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HOSPITAL ADMINISTRATION MGMT

 

ISSUES TO BE DISCUSSED

  1. Discuss the salient features put up in the case.
  2. Evaluate the new approach based on your understanding of the case.
  3. The case indicates two research studies. Give your insights based on these two studies.
  4. Bring out the facts as enumerated in the case.
  5. Analyze the new concept at length in terms of Biodegradable principle

 

Points to be addressed

  1. Outline the salient facts of the case.
  2. Discuss at length on the line of the salient features

 

Issues to be Addressed

  1. List out the facts of the case.
  2. Project your perception on the new standard brought out in the testing.
  3. Analyze the case example provided.

Issues to Addressed

  1. Identify the facts of the case.
  2. How would you consider this surgery as an innovative.
  3. What exactly is the recourse action the case tried to put forth in terms of saving life and money?

HOSPITAL ADMINISTRATION

 

  1. Hospital waste causing environmental pollution and leading to negative recycling with serious medical and health consequences- Discuss at length.
  2. Keeping the Hospital staff equipped with latest knowledge in the new millennium in clinical, technical and managerial competence is the need of the hour. Identify some new methods to achieve the objective.
  3. List out the various areas of Hospital Administration. Review them in your own style.
  4. What do you understand by the term MBO? Apply the concept to the Hospitals with appropriate examples.
  5. Based on your study, establish certain Management techniques for the administrative Improvement and Administrative Reforms of Hospitals.

 

  1. Facts of the case.
  2. By making additional study, Analyze the means to achieve the major objectives as stated in the case.
  3. How would you address the workforce problems as given in the case effectively?

 

  1. Facts of the Case.
  2. Analyze the different categories of waste as discussed in the case in your style by making additional study.
  3. Comment on the framed categories which are 10 in number.
  4. How would you deal with the problem of Hospital waste management (Add on to the suggestions given in the case)

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Hospitality Management

 

 

 

  1. What is the importance of indoor leisure in hospitality?

 

 

  1. Write a note on bar-attached restaurants.

 

 

  1. What are the functions of rooms department? ,

 

 

  1. Outline a typical food service system and its subsystems.

 

 

  1. What are the problems of food preparation?

 

 

6.Define the terms” Hotel” and” Hotel chains”.

 

 

  1. Discuss how a front office in a luxury hotel is administered.

 

 

  1. Describe the various steps involved in menu planning.

 

HOSPITALITY MANAGEMENT

 

 

(1). (A) Give a brief explanation of the economic impact of tourism. Name two organizations that control or further the economic impact on tourism.

 

(1). (B) Describe in brief all the 5 levels of Hotel and their why of hospitality?

 

(2). Explain the term Management Structure and with the help of chart, plan the working of Executive Committee for 5 star hotels.

 

(3). What is the use of Human Resource management in hospitality world and in short with the help of diagram explain working of HR Department?

 

  1. How would handle the short-staffing issue?
  2. What measures would you take to get the appropriate cooks in to work as soon as possible?
  3. What would you do to ensure a smooth, successfully transition for the party of fifty?
  4. How would you manipulate your floor plan to provide great service for the party of fifty?
  5. What should you do to ensure that all the guests in the restaurant are happy?

 

  1. What are some suggestions for training staff to handle unusual circumstances?
  2. How do you ensure that suppliers are delivering the product at the price quoted?
  3. What do you do with lazy employees?
  4. How do you deal with employees who steal?
  5. Describe the origin of coffee?

 

(6). From the Diagram given below, brief out the importance of Controlling, Planning Organizing and Leading.

 

HOSPITALITY MGMT

 

  1. Describe the stages of growth of hospitality industry.
  2. Discuss the importance of training in hospitality sector
  3. Discuss the importance of training in hospitality sector
  4. How do socio-cultural and economic scenarios get affected by tourism?
  5. Describe the various departments of a hotel and their important functions.
  6. Describe briefly the laws and guidelines, related to recognition of travel agency.
  7. How will you successfully grow in the most competitive hospitality industry?
  8. Suggest the long term plans and actions.

 

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Hotel Management

 

Q1) What are the minor operating departments of a hotel? Explain each.

Q2) What are the basic principles in requisitioning guest and cleaning supplies?

Q3) Write short notes on the following (Any 2)

  1. a) Role of the housekeeping control desk.
  2. b) Lost and found procedure
  3. c) Responsibilities of the Public area supervisor.

Q4) How can we reduce physical stress?

Q5) What are the types of notices in a house keeping operation?

Q6) How do small hotels survive?

Q7) Explain briefly what services dos a franchisor provide to a franchisee?

Q8) Explain the role of maintenance (engineering department)?

Q9) Discuss the relationship between management and supervisors?

Q10) Explain the meaning of the various occupancy

 

INDUSTRIAL MANAGEMENT

 

  1. Write short note on :
    1. Programmed instruction
    2. Computer-assisted instruction
  2. Explain the Ranking and Job grading methods of job evaluation.
  3. Define Accident. What you can do to prevent the causes of industrial accidents?
  4. Define job enrichment. Discuss core dimensions of job enrichment.
  5. Explain price elasticity of demand and determinants of price elasticity of demand.
  6. What is Delhi Method? What are the uses of this method in demand forecasting?
  7. What is law of diminishing marginal utility?
  8. Discuss different types of Monopoly. How pricing and output decisions are taken in the monopoly market in the short run?
  9. Define break even analysis and outline its uses and applications.
  10. What are the different methods of measuring national income? Which of these are followed in India?

 

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INDUSTRIAL MANAGEMENT

 

  1. What is the experience of China about Trade Union in the above mentioned case?
  2. How Trade Union resolved the dispute? By confrontation or by negotiations?
  3. What is the general impression about the Trade Union movement with reference to this case?
  4. Give your comments and opinion
  5. Give the brief history of the above mentioned case study
  6. What was the problem? How it was resolved?
  7. What was the effect of solution on the unit’s mechanism?
  8. What is the message ?
  9. What do you know about changing role of Trade Union activities?
  10. What is the role of responsible Trade Unionism?
  11. Is Privatization a challenge for Union activities?
  12. What is the lesson learnt from the IT sector?

 

Industrial Safety Management

 

 

  1. Write a short note on decontamination methods.

 

  1. Discuss about Employee/Management.

 

  1. Write methodology of In-depth Investigation

 

  1. Explain investigation procedures of the door safety swings

 

  1. Why do accidents occur?

 

  1. List out key safety measures for power tools.

 

  1. Explain about job safety analysis.

 

  1. Give overview of the employer’s safety programme.

 

  1. What is assessment of the hazards
  2. What is a chemical hazard

 

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INFORMATION TECHNOLOGY

 

  1. What are the characteristics of a technologically enabled organization?
  2. How does an Organization acquire & dissimilar knowledge?
  1. Why do you suppose inquiry – only applications were developed instead of fully on lines system?
  1. What kind of technology is least flexible? Most flexible?
  2. How does strategic planning differ between a firm that offers services & one that manufacturers a product? Is there a difference in the impact of technology on strategy in any two types of firms?
  3. What kind of business activities do you think are most amenable to common systems in different countries? business activities  that  are most amenable to common systems in different countries
  4. Distinguish between computer hardware & software which most concerns a manager?
  5. What kind of software does a server for a local area network need to have?
  6. What is OLAP? How does it contribute to the organization?
  7. Why are standards so important in communications?
  8. What industries are most likely able to take advantage EDI?
  9. Are there applications where it does not matter if multiple databases are simultaneously updated
  10. Most organizations today have computers and software, all of which are supposed to work on a network, from different Vendors? What are the potential problems with using products from many different sources?
  11. What are the differences in design for multi-user system versus a personal system on a pc
  12. Does a system have to use the most modern technology to be successful? Why or why not? Are there disadvantages to utilizing the most up-to-date technology?
  13. Why should one insist on a demonstration of a package?
  14. What is a spaghetti organization ?
  15. How can you transform a huge firm like General Motors with the help of information technology?
  16. How can a company use multimedia today?
  17. How does one go about identifying the expert to be used in developing an expert system
  18. Describe how a virus actually works? What kind of files does it want to infect
  19. What are the drawbacks of workplace monitoring ?

 

 

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International Business

  1. Do a SWOT analysis for Wipro in the Indian market context and discuss the appropriateness (or otherwise) of its domestic strategy.
  2. Are Wipro’s forays into the international markets with respect to entry, mode, etc. right? If not, what are the alternatives you would suggest?
  3. How can Wipro’s corporate strategy be kept flexible enough to adapt to increasing competition and changing realities?
  4. Attempt a ‘technology road map’ for Wipro for the next five years Chart a course of strategy w.r.t. markets, which the company can adopt.
  • In what way has operations management let competitive advantage to Li & Fung?

 

  • How effective is Li & Fung’s value chain configuration? Ineffective? Discuss.
  • Is gross domestic product per capita a useful indicator of International competitiveness in the EU?

 

  • Is it fair to point the blame for the EU’s poor international competitiveness at inflexible labor markets, regulated goods and services markets, and a general lack of competition? What alternative explanations might be suggested?

 

  • What appears to be the problem with the EU’s banking sector?

 

  • Is the number of patents registered a useful indicator of superior International competitiveness? Why do you think the USA does well in this area?

 

  • Should the EU consider more targeted intervention in the form of subsidies or strategic trade policy?

 

  1. What strategy was Unilever pursuing before its early 1990s reorganisation? What kind of structure did the company have? Were Unilever’s strategy and structure consistent with each other? What were the benefits of this strategy and structure? What wore the drawbacks?
  2. By the 1990s, was there still a fit between Unilever’s strategy and structure and the operating environment in which it competed? If not, why not?
  3. What kind of strategy and structure did Unilever adopt in the 1990s? Is this appropriate given the environment in which Unilever now competes? What are the benefits of this organizational and strategic shift? What are the costs?

 

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INTERNATIONAL BUSINESS

 

  1. a) What was the critical catalyst that led Kodak to start taking the Japanese market seriously?

(b) From the evidence given in the case do you think Kodak’s charges of unfair trading practices against Fuji are valid? Support your answer.

1 Which company is truly Multinational ? Why?

2 List three differences between Company , Multi National company and Trans Multi National Company ?

(a) Explain why MNCs have located R & D centres in developing countries?

(b) Mention the areas where R & D activities can easily be decentralised.

VK Ltd a multi-product Company, furnishes you the following data relating to the year 2000.

First Half of the year Second Half of the year

Sales Rs. 45,000 Rs. 50,000

Total Cost Rs. 40,000 Rs. 43,000

Assuming that there is no change in prices and variable costs and that the fixed expenses are incurred equally

in the two half years periods calculate for the year 2000.

  1. The Profit Volume ration
  2. Fixed Expenses
  3. Break-Even Sales
  4. Percentage of margin of safety.

 

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INTERNATIONAL BUSINESS

 

 

 

 

1)     What is meant by Technology? What is its influence on business?

 

2)     What are the functions of WTO?

 

3)     What is international business environment?

 

4)     How cultural factors do influences international business?

 

5)     State the importance of business ethics.

 

6)     What are the different dimensions of economic environment?

 

7)     What are the steps taken by government to improve FDI?

 

8)     What are the functions of UNO?

 

1)     Foreign investment is necessary aid for developing countries like India” Discuss.

 

2)     Discuss in detail the environmental factors that affect a business.

 

3)     What is privatization? What are its merits and limitations?

 

4)     What are the role and functions of WTO in international relations?

 

5)     ‘The changes taking place in socio-cultural environment in India is a boon for business’ – Discuss. Explain the challenges of globalization of Indian industries.

6)     Describe the factors which are affecting the growth of International business.

 

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INTERNATIONAL BUSINESS

 

Q1) Explain and bring out the nature and feature of International HRM?

Q2) Discuss the Nature of international Business?

Q3) What is technology transfers? Discuss the various aspects of managing technology transfers?

Q4) Enumerate and explain the Theories of global trade and investments?

Q5) Write short notes (any two)

  1. a) World trade centre
  2. b) Social Responsibility in International Business
  3. c) Ethical issues in International Business

Q6) Explain the following concept (any two)

1) Political Environment

2) Technical environments

3) Cultural Environment

Q7) Explain the features of International Organization structure?

Q8) What is International strategic management? Discuss its feature and nature?

 

 

INTERNATIONAL BUSINESS

 

CASE 1 (20 Marks)

 

Kodak started selling photographic equipment on Japan 1889 and by the 1930s it had a dominant position in the Japanese market. But after World War II, U.S occupation forces persuaded most U.S companies including Kodak to leave Japan to give the war torn local industry a chance to recover. Kodak was effectively priced out of the market by tariff barriers; over the next 35 years Fuji gained 70% share of the market while Kodak saw its share slip to miserable 5%. During this period Kodak limited much of its activities in Japan.

 

(a) What was the critical catalyst that led Kodak to start taking the Japanese market seriously?

(b) From the evidence given in the case do you think Kodak’s charges of unfair trading practices against Fuji are valid? Support your answer.

 

CASE 2 (20 Marks)

Questions :

 

1 Which company is truly Multinational ? Why?

2 List three differences between Company , Multi National company and Trans Multi National Company ?

 

CASE – 3 (20 Marks)

Strategic R & D by TNCs in Developing Countries

Questions:

 

 

(a) Explain why MNCs have located R & D centres in developing countries?

(b) Mention the areas where R & D activities can easily be decentralised.

 

CASE -4 (20 Marks)

 

VK Ltd a multi-product Company, furnishes you the following data relating to the year 2000.

First Half of the year Second Half of the year

Sales Rs. 45,000 Rs. 50,000

Total Cost Rs. 40,000 Rs. 43,000

Assuming that there is no change in prices and variable costs and that the fixed expenses are incurred equally in the two half years periods calculate for the year 2000.

 

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INTERNATIONAL FINANCE MANAGEMENT

 

 

Following are the data for India’s B.O.P.

 

 

Year 2004-05 Rs (in Mn)
1) Merchandise Exports 3,62,661
2) Merchandise Imports 5,33,778
3) Income on Travel, Transportation MIS 2,27,762
4) Payments on Travel, Transportation MIS 1,63,353
5) Receipts for Maintenance of Embassies 1,812
6) Payments for Maintenance of Embassies 1,172
7) Unrequired Transfer Received 96,318
8) Unrequired Transfer Outwards 1,939
9) Investment Income Received 21,098
10) Investment Income paid to Foreign Residents 39,014
11) Foreign Investment (FDI, FPI) Received 2,06,696
12) Foreign Investment made by Indian Films 1,53,377
13) Other Capital Receipts 2,90,100
14) Other Capital Outflows 1,98,016

 

Question :

 

 

1)  Calculate balance of Visiable Trade?

2)  Calculate balance of Invisiable Trade?

3)  Calculate balance of Capital Account?

4)  Calculate change in Reserves?

 

The Indian Foreign Exchange market has grown substantially during the liberalization period of the Indian economy. The growth in the retail segment of the market has increased the foreign exchange business turnover of `Authorised Dealers’ while the increase in tourism has boosted the business volumes of `Money Changers’.

 

 

Question :

 

 

1)  Define Foreign Exchange Market? What are its characteristic features?

2)  What were the provisions of LERMS?

3)  What are the function of FEDAI?

4)  Which is the currency used as vehicle currency in India?

5)  Who are `Money Changers’?

 

 

 

CASE STUDY : 3

 

 

US $ Millions 1998-1999 1999-2000
Exports 34,298 38,285
Imports 47,544 55,283
Trade Balance -13,246 -17,098
Invisibles 9,208 12,935
Current A/c Balances -4,038 -4,163
External Assistance 820 901
NRI Deposits 1,742 2,140
Foreign Investments 2,412 5,191
Borrowings & Others 3,591 2,010
Total Capital A/c 8,565 10,242
Overall Balance 4,222 6,402

 

Given the above data. Question

1)  Compile the basic balance?

2)  Examine the trade balance vis-à-vis the current account balance and explain its effect on the economy?

3)  Explain the behavior of the Capital Account entries and how can they affect the  economy?

4)  Is the increasing positive `Overall balance’ good for the economy? Why?

 

 

 

CASE STUDY : 4

 

 

Following the experience of successive financial crises in countries such as Maxico, Russia, Brazil, Turkey & Argentina. Besides South-East Asian countries over the past decade. It is now widely held within policy circles in developing countries that full capital account convertibility, which allows any entity to transfer their funds at will in and out of a country, causes more harm than good.

 

 

 

Question :

 

 

1)  What is capital account convertibility?

 

 

2)  What are the risks in capital account convertibility in India context?

 

 

3)  What is the present status of capital account convertibility in India?

 

 

4)  Bring out the arguments in support of convertibility?

 

 

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INTERNATIONAL FINANCIAL MANAGEMENT

 

 

 

 

Q.1)  what is exchange rate determination and forecasting?

Q.2)  Explain financial management in a global context.

Q.3)  Explain in detail:

  1. a) Accounting implications of international activities b) Tax implications of international activities

Q.4) What is forwards, swaps and interest Parity?

 

Q.5) Explain short-term financial management in a multinational corporation.

Q.6) Explain long-term borrowing in the global capital markets.

Q.7) What are different currency options?

 

Q.8) Explain currency and interest rate futures.

 

Q.9) Write a detailed note on the foreign exchange market in India

 

Q.10) What is balance of payments?

 

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INTERNATIONAL MANAGEMENT

Question :

1) Discuss the topicalities of Chinese Industrial system vis-à-vis the Western/global Industrial system.

2) Where does the Chinese system fault?

3) Is over production and mis-match in marketing leads to poor prices of Chinese products in the International market?

4) If you are offered, views as a top consultant, what would you like to suggest the Chinese Government and industry. Give your reasons.

Questions

  1. What is the difference between American production policy and Japanese production policy?
  2. Where the Japanese Excel?
  3. In quality control of Toyota what do you observe?
  4. Can Japanese, be really leader in auto production and marketing, all over the world? Justify your moves.

QUESTIONS

  1. Describe the ways in which international business has an impact on your life.
  2. Pick an Indian corporation with which you are familiar and analyse the reasons why it might be motivated to expand its internationalism.
  3. What sorts of adjustments might McDonald’s have to make in its operations in India?
  4. What do you believe India must do to improve its international competitiveness?
  5. How do you perceive your managerial career will have an impact by the phenomenon of international business?

QUESTIONS:

  1. Describe some recent changes in your life or in your community that reflects

the world’s shift from the West to the East.

  1. What factors would you suggest are behind the shift from the West to the East?
  2. Did Japanese management style evolve from the Japanese culture, or did Japanese culture evolve from Japanese management style?
  3. Describe the business-government ties that result in Japanese trade barriers.
  4. Which of the Four Tigers of Asia do you believe has the greatest potential for long-term

economic growth? Why?

  1. What must China do to realise the magnitude of economic success earned by the Japanese?
  2. Outside of Singapore, which of the other ASEAN nations holds potential for economic success? Why?

Case -5 (10 Marks)

  1. Discuss the advantages and disadvantages of the various forms of departmentalization?
  2. What are the strengths and weaknesses of a bureaucratic organisation?
  3. How does downsizing make firms more competitive in the global arena?
  4. Compare and contrast bureaucratic control with clan control. Which is better?
  5. Discuss the strengths and weaknesses of budgeting?
  6. How can a manager make control systems more effective?

Political Risk Assessment and Euro Disney

QUESTIONS

  1. Describe the major conflicts that arise between the host country and the MNC.
  2. Discuss the major conflicts that arise between the home country and the MNC.
  3. What role does ideology play in the manifestation of political risk?
  4. Evaluate both the good and bad features of international law as it impacts international business.
  5. Speculate the main reasons behind the various forms of host country intervention?
  6. Give recent examples of international situations in which MNCs have been at severe risk due to host country Instability?
  7. Review the various forms of protection from political risk that are available to MNCs?

 

INTERNATIONAL MANAGEMENT

 

Zhuhai of Shanghai

Question :

1) Discuss the typicalities of Chinese Industrial system vis-à-vis the Western/global Industrial system.

2) Where does the Chinese system fault?

3) Is over production and mis-match in marketing leads to poor prices of Chinese products in the International market?

4) If you are offered, views as a top consultant, what would you like to suggest the Chinese Government And industry. Give your reasons.

Case-2 (20 Marks)

Toyota Comes to Georgetown

Questions

  1. What is the difference between American production policy and Japanese production policy?
  2. Where the Japanese Excel?
  3. In quality control of Toyota what do you observe?
  4. Can Japanese, be really leader in auto production and marketing, all over the world? Justify your moves.

Group B

Case -3 (10 Marks)

How to Win at Westinghouse

QUESTIONS

  1. Describe the ways in which international business has an impact on your life.
  2. Pick an Indian corporation with which you are familiar and analyse the reasons why it might be motivated to expand its internationalism.
  3. What sorts of adjustments might McDonald’s have to make in its operations in India?
  4. What do you believe India must do to improve its international competitiveness?
  5. How do you perceive your managerial career will have an impact by the phenomenon of international business?

Case-4 (10 Marks)

Doing Business with the East—Motorola Style

QUESTIONS:

  1. Describe some recent changes in your life or in your community that reflects

the world’s shift from the West to the East.

  1. What factors would you suggest are behind the shift from the West to the East?
  2. Did Japanese management style evolve from the Japanese culture, or did Japanese culture evolve from Japanese management style?
  3. Describe the business-government ties that result in Japanese trade barriers.
  4. Which of the Four Tigers of Asia do you believe has the greatest potential for long-term economic growth? Why?
  5. What must China do to realise the magnitude of economic success earned by the Japanese?
  6. Outside of Singapore, which of the other ASEAN nations holds potential for economic success? Why?

Case -5 (10 Marks)

Winning with Bureaucracy at McDonald’s

QUESTIONS (any 5)

  1. Discuss the advantages and disadvantages of the various forms of departmentalization?
  2. What are the strengths and weaknesses of a bureaucratic organisation?
  3. How does downsizing make firms more competitive in the global arena?
  4. Compare and contrast bureaucratic control with clan control. Which is better?
  5. Discuss the strengths and weaknesses of budgeting?
  6. How can a manager make control systems more effective?

CASE 6:

Political Risk Assessment and Euro Disney

QUESTIONS

  1. Describe the major conflicts that arise between the host country and the MNC.
  2. Discuss the major conflicts that arise between the home country and the MNC.
  3. What role does ideology play in the manifestation of political risk?
  4. Evaluate both the good and bad features of international law as it impacts international business.
  5. Speculate the main reasons behind the various forms of host country intervention?
  6. Give recent examples of international situations in which MNCs have been at severe risk due to host Country Instability?
  7. Review the various forms of protection from political risk that are available to MNCs?

 

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INTERNATIONAL MARKETING

  1. How does a company decide whether it should enter international markets or not? Is it always beneficial to enter foreign markets? Can companies shun

international markets and still survive?

  1. What are the most critical factors that determine success in global markets? Explain those taking suitable examples.
  2. Take a stand on the following:

A company should serve different country markets with standard offerings

OR

A company should serve different country markets with customized offerings Justify your stand.

Also advice how the company could take a decision on the above stated issue.

  1. Discuss on the distribution structure that is used in a foreign market and indicate how does a company decide such a distribution structure?
  2. “To gain competitive advantage, a global company has to leverage its competencies from all the locations where it has operations”. Critically analyze this statement
  3. Elaborate on the Marketing Mix decision with regard to an international Market. Substantiate your views by appropriate examples.
  4. Briefly explain the term Global Brand? How does a brand attain the status of Global brand? Explain with suitable examples.

 

INTERNATIONAL MARKETING MANAGEMENT

 

 

Case-1 : The use of the marketing mix in product launch

 

  1. Describe what is meant by a business being ‘consumer led’.
  2. What are the key parts of the marketing mix? Explain how each works with the others.
  3. Explain why the balance of the marketing mix is as important as any single element.
  4. Analyse the marketing mix for NIVEA VISAGE Young. What are its strongest points? Explain why you think this is so.

 

Case-2 : SWOT analysis in action at Škoda

 

  1. What was the key weakness that Škoda was able to identify?
  2. What strength did Škoda use to turn its brand weakness into an opportunity?
  3. How has Škoda strategically addressed external threats?
  4. What in your view are the important benefits of using a SWOT analysis

 

Case-3 : Marketing strategy for growth

 

  1. What is the difference between primary and secondary research? Identify one example of primary and secondary research carried out by Wilkinson.
  2. Explain why Wilkinson needed a marketing strategy to help them to grow.
  3. Evaluate the benefits of the marketing campaign to Wilkinson.
  4. Analyze how effective the marketing campaign was in helping Wilkinson respond to competitive pressures.

 

Case-4 : Extending the product life cycle

 

  1. Using current products familiar to you, draw and label a product life cycle diagram, showing which stage each product is at.
  2. Suggest appropriate aims and objectives for a small, medium and large business.
  3. Consider the decision taken by Kellogg to opt for product development. Suggest a way in which it could have diversified instead. Justify your answer.

 

INTERNATIONAL MARKETING MANAGEMENT

 

Case-1 : The use of the marketing mix in product launch

  1. Describe what is meant by a business being ‘consumer led’.
  2. What are the key parts of the marketing mix? Explain how each works with the others.
  3. Explain why the balance of the marketing mix is as important as any single element.
  4. Analyse the marketing mix for NIVEA VISAGE Young. What are its strongest points? Explain why you think this is so.

 

Case-2 : SWOT analysis in action at Škoda

 

  1. What was the key weakness that Škoda was able to identify?
  2. What strength did Škoda use to turn its brand weakness into an opportunity?
  3. How has Škoda strategically addressed external threats?
  4. What in your view are the important benefits of using a SWOT analysis

 

Case-3 : Marketing strategy for growth

  1. What is the difference between primary and secondary research? Identify one example of primary and secondary research carried out by Wilkinson.
  2. Explain why Wilkinson needed a marketing strategy to help them to grow.
  3. Evaluate the benefits of the marketing campaign to Wilkinson.
  4. Analyse how effective the marketing campaign was in helping Wilkinson respond to competitive pressures.

 

Case-4 : Extending the product life cycle

  1. Using current products familiar to you, draw and label a product life cycle diagram, showing which stage each product is at.
  2. Suggest appropriate aims and objectives for a small, medium and large business.
  3. Consider the decision taken by Kellogg to opt for product development. Suggest a way in which it could have diversified instead. Justify your answer.

 

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INTERNATIONAL MARKETING

  1. How does a company decide whether it should enter international markets or not? Is it always beneficial to enter foreign markets? Can companies shun international markets and still survive?
  2. What are the most critical factors that determine success in global markets? Explain those taking suitable examples.
  3. Take a stand on the following: A company should serve different country markets with standard offerings

ORA company should serve different country markets with customized offerings Justify your stand. Also advice how the company could take a decision on the above stated issue.

  1. Discuss on the distribution structure that is used in a foreign market  and indicate

how does a company decide such a distribution structure?

 

  1. “To gain competitive advantage, a global company has to leverage its competencies

from all the locations where it has operations”. Critically analyze this statement

  1. Elaborate on the Marketing Mix decision with regard to an international Market.

Substantiate your views by appropriate examples

  1. Briefly explain the term Global Brand? How does a brand attain the status of

Global brand? Explain with suitable examples.

 

 

International Trade

                                                                             

  1. What is international Business? Explain nature of international business.
  2. Explain theories of global trade and investments.
  3. Explain political and technical environments in Europe and its effects on

Global trade.

  1. How does the cultural environment in a country affect on global trade? Explain with suitable example.
  2. Explain the role of international strategic management.
  3. Explain the significance of technology transfers in global trade.
  4. Write a detailed note on international marketing.
  5. Explain the role of international financial management in global trade.
  6. What are the different ways of financing foreign trade?
  7. What are different international strategic alliances? Explain with the help of examples.

 

International Trade

 

1 Are the Indian companies getting impacted by the globalization? To what an extent international policies have influenced globalization?

  1. What were the advantages and disadvantages of GATT ?
  2. To what an extent WTO-GATS Regime has influenced higher education in India?
  3. Explain as to why FDI’S in manufacturing increases employment but in retail might have adverse effect on the jobs of many?

 

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Investment Analysis Management

 

Downloaded Data of Bank of Baroda and HDFC Bank from www.nseindia.com of last 11 years has been summarized as follows. You are required to analyze the data using appropriate statistical tools, interpret the results and provide necessary advice to the investors as research analyst.

 

CASE STUDY 2                                                                                                     (20 Marks)

 

Given below are the returns on the three stocks Supertex, Colourtex and Wivetex for a four year period. Compute the average returns, variance and standard deviation if a portfolio is constructed such that the stock has lowest standard deviation accounts for 50% of the funds, a stock having the next lowest standard deviation accounting for 30% and the third stock accounting for 20% of the funds.

 

 

In September 2006, Mafatlal Ltd. Paid 10% dividend and in October, 2006 Nataraj Ltd. Paid 30% dividend. On 31-3-2007, market price of shares of Mafatlal Ltd. And Nataraj Ltd. Were Rs.220 and Rs.290 respectively.

 

Pruthvi Hardware ltd. have been informed by their investment advisor that :-

 

  1. Dividend s from Mafatlal L Ltd. And Nataraj Ltd. For the year ending 31-03-2008 are likely to be 20% and 35% respectively.

 

You are required to

 

 

  1. Calculate the average return from the portfolio for the year ended 31-03-2007.

 

  1. Advice P Ltd. Of the comparative risk of two investments by calculating the standard deviation in each case.

 

CASE STUDY 4                                                                                                (20 Marks)

 

  1. A) The following table provides details about three mutual fund portfolios. Find out the Sharpe, Treynor and Jensen Index and rank them. What are your suggestions to the investors?

 

 

 

 

  1. The beta of Equity fund is higher than the Beta of Mid Cap fund but the returns are higher in Mid Cap Fund than Equity Fund. Do you agree with this statement? If yes, explain with reasonable examples.

 

  1. The beta of Infra – Fund is the highest among all three fund but the returns is the lowest among all three fund. Explain with reasonable examples.

 

  1. B) Share of HDFC and BANK of Baroda display the following returns over the past two years:-

 

 

 

  • What is the expected return on a portfolio made up of 40% of Pepsi and 60% of Coca-Cola?

 

  • What is the standard deviation of each share?

 

  • What is the covariance of Share of Pepsi and Coca-Cola?

 

  • What is the correlation coefficient?

 

  • Interpret the results in each case and advice the investors for investment decision?

 

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Investment Analysis Mgmt

1. What is the relationship between securitization and the role of financial intermediaries in the economy? What happens to financial intermediaries as securitization progresses?

  1. What are some advantages and disadvantages of top down various bottom up investing styles ?
  2. Give the examples of three financial intermediaries and explain how they act as bridge between small investors and large capital market of corporations?
  3. Why money market securities are sometimes referred to as Cash equivalents ?
  4. If the offering price of an open end fund is Rs. 12.30 per share and the fund is sold with front end load of 5 % what its net asset value
  5. The new fund had average daily assets of Rs. 2.2 billion last year. The fund sold Rs. 400 million worth of stock and purchased Rs. 500 million during the year. What was its turn over ration ?
  6. Suppose that borrowing is restricted so that the zero beta version of the CAPM holds. The expected return on the market portfolio is 17 % and on the zero beta portfolio it is 8 % what is the expected return on a portfolio with beta of 0.6 %.
  7. Outline how you would incorporate the following in to the CCAPM
  8. Liquidity b. Nominated assets ( Do you have to worry about labor income )

 

 

INVESTMENTS MANAGEMENT

 

Q1) Suppose that there are two closed-end mutual funds, A and B. Both trade at $8, where the net asset value per share is $10. Fund A is a terminated fund. (A terminated fund is a fund with a termination date, the date at which the assets are liquidated and distributed to the shareholders. Its termination date is in 1 year from now. Fund B is not a terminated fund.

  1. Calculate the premium or discount corresponding to these two funds.
  2. Suppose that the net asset value of both funds will increase to $12 one year from now.

Calculate the rate of return to the investor in Fund A for this year. Can you calculate the rate

of return corresponding to Fund B under these circumstances?

 

Q2) An ADR of Honda Motor is traded on the NYSE for $22. The exchange rate is 100 yen per

dollar. Suppose that Honda Motor is trading in Japan for 2,500 yen. How can you use this

information to make a profit? Explain.

 

Q3) Suppose a bond is sold for $1,000 and pays an annual interest rate of 10% on the par value,

which is also $1,000. The bond was issued 20 years ago and will mature in one week. You own

some of these bonds. The yield on these bonds suddenly goes way up, to 15%. Calculate your

loss. Explain your results?

 

Q4) Suppose a bond has a par value of $1,000 and a market value of $1,100. It is convertible into 40

shares of stock, and the current stock price is $26.

  1. What is the conversion ratio?
  2. What is the conversion price?
  3. What is the conversion value?

 

Q5) Suppose you buy a stock for $100. You receive $4 as a cash dividend at the end of the year. The stock price at the end of the year is $95.

  1. What is the rate of return on your investment?
  2. What is the dividend yield as measured at the beginning of the year? At the end of the year?

 

Q6) The net asset value of a mutual fund is $12. The share price is $13.

  1. Is it an open-end fund or a closed-end fund?

Calculate the premium or discount.

Q7) Bill buys a $1000 par value 10-year bond for $850. It pays $75 a year in interest. Calculate Bill’s yield to maturity on the bond using a financial calculator or software.

 

Q8) Alex holds a convertible bond with a market value of $1700. If the conversion ratio is 50 and the stock’s price is $39 per share, should he convert the bond or sell the bond?

 

Q9) Classify each of the following types of assets as either money market securities or capital market securities.

U.S. Treasury

notes __________ Commercial paper __________

Municipal bonds __________ Mortgages __________

Federal funds __________ Treasury bills __________

Eurodollars __________ Corporate bonds __________

Common stocks __________ Negotiable CDs __________

Q10) Arrange the following from earliest to latest:

Ex-dividend date

Declaration date

Payment date

Date of record

 

Q11) Bravo Company stock currently sells for $100 per share. Bravo’s board of directors’ has

declared a $1 per share dividend, and the ex-dividend date is tomorrow. Ignoring the effect of

any other new information, what would you expect to happen to the price of Bravo stock

tomorrow?

 

Q12) Jeff owns 300 shares of Cappa Company stock. Each share is worth $30. If the stock splits 3- for-1, how many shares will Jeff own? What will each share be worth? Reconsider the

preceding problem. How many shares will Jeff own, and what will each share be worth, if the

stock splits 5-for-2?

 

Q13) Forest Company has convertible bonds outstanding with a $1,000 par value and a 6% coupon. Forest’s common stock currently sells for $80 per share. The bonds’ conversion ratio is 20. Calculate the bonds’ conversion price and conversion value. Do you think the bonds’ conversion premium is large or small?

Q14) What is the difference between buying a call option and buying a futures contract? Distinguish among interest rate risk, price risk, and reinvestment rate risk for bondholders?

 

Q16) What are the advantages and disadvantages of investing in bonds?

 

Q17) A junk bond is trading for $800 and matures exactly 1 year from now at $1,000. There is no interest paid between now and maturity.

  1. Calculate the yield to maturity on the bond.

How do you explain your results, knowing that the interest rate on government bonds is only

5% a year?

 

Q18) What is the P/E ratio, and how is it calculated?

 

Q19) Give an example of how futures are used to hedge financial price risk and to speculate on the direction of future prices.

 

Q20) The prices of the stock of Alamo Rent-A-Car and the S&P 500 index are as follows:

Year 1 2 3 4

Alamo $100 $114 $110 $112

S&P $300 $280 $240 $260

Is Alamo’s stock a defensive stock? Why?

 

Q21) Divide the following assets into marketable and non-marketable assets: common stock, stamps, art, bonds, real estate, super computers, and mutual funds

 

Q22) You are considering opening up a department store or purchasing shares of stock in a national chain of department stores such as Dayton Hudson traded on the NYSE. Which of the two investments have a more flexible investment holding period? Which is more liquid?

 

Q23) Joe-Bob from L.A. decided to invest $950 (price) in a 12% semiannual, 3-year bond. What is the yield to maturity (internal rate of return, or IRR) if the par value is $1,000?

 

Q24) A bond is sold for $700 and matures in 5 years. It pays $20 at the end of each year. The par value is $1,000. Calculate the yield to maturity (IRR) on the bond using a calculator or

software.

INVESTMENTS ANALYSIS MANAGEMENT

 

Q1) Why would you expect securitization to take place only in highly developed Capital Market?

Q2) In what ways is preferred stock like long term debt? In what ways is it like equity?

Q3) What purpose does the NEAT system serve on the National Stock Exchange?

Q4) Would you expect a typical open-end fixed-income mutual fund to have higher or lower operating expenses than a fixed income unit investment trust? Why?

Q5) What are the advantages of the index model compared to the Markowitz procedure for obtaining an efficiently diversified portfolio? What are its disadvantage?

Q6) A successful firm like Infosys has consistently generated large profits for years? Is this a violation of the EMH?

Q7) Why do bond prices go down when interest rates go up?

Q8) What monetary and fiscal policies might be prescribed for an economy in deep recession?

Q9) In what circumstances would you choose to use a dividend discount model rather than a free cash flow model to value a firm?

Q10) Is a put option on a high-beta stock worth more than one on a low beta stock?

 

 

INVESTMENTS MANAGEMENT

 

  • How securities are being traded in share market?
  • What is the difference between mutual fund and other investment companies
  • What is adjustable and non-adjustable capital?
  • How finance statement analysis is being done from investor’s point of view?

What is the importance of security analysis?

5 )  What are call options? Give in brief information about put option

6)   What is the theory of active portfolio management ? How it is monitored?

7 )  What are the different types of risks with regard to debt securities?

 

 

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IT MANAGEMENT

  1. In what ways were the services offered by Google different from those offered by other search engines? Discuss with specific reference to technology, corporate client servicing and customer friendliness.
  2. Most dotcom companies relied heavily on online advertisements as the primary source of revenue, and many also spent a lot of money on advertising their brands. However, Google did not do so — and was still rated as the world’s most preferred search engine. Critically discuss Google’s business model in the light of the above. Was Google’s decision not to use conventional advertising a wise one or not?
  3. “Over the last three years, Google has stolen 40% of the search market directly at the expense of AOL, MSN, and Yahoo.” Do you think Google’s leadership position is going to become a threat to the company’s future growth and survival? What measures should the company take in order to sustain its position as the leading Internet search services provider in the future?

Q.1) “The factory delivery option gives Mercedes-Benz customers something that they do not get from other automobile manufacturers”. Briefly discuss the salient features of the Factory Delivery Reservation System of MBUSI.

Q.2) “One of the most fundamental goals in developing the FDRS was to strengthen and market the Mercedes-Benz brand in the United States”. Discuss other benefits of the FDRS program.

 

LOGISTIC MANAGEMENT

  1. What is Physical Distribution Management (PDM)? Why is PDM considered to be a critical area of overall supply chain management? Discuss he system or ‘total’ approach to PDM in detail
  2. “Many innovations on technology-based approaches are well-suited to the enhancement of
  3. the effectiveness of Supply Chain Management”-Justify the statement by giving few applications of information technology in SCM
  4. Define SCM integration and discuss the four stages of Steven’s model of supply chain
  5. Also, describe the strategies involved in SCM integration
  6. Why is the location of warehouse important for the SCM? Discuss some methods for determining the location of the warehouse
  7. What is Customer Profitability Analysis? Why has it gained importance in the recent times?
  8. Is it ethical to deny a customer who is not profitable?
  9. What are the essential differences in the Supply Chain Management of Products vs. Services?
  10. Discuss the application of Supply Chain Management principles in Financial Services .
  11. Explain the two major functions of transportation functionality namely product movement and product storage?

 

Logistics Management

 

If you are appointed as the logistics consultant, then advise M/s BPL in respect of ‘

  1. How to achieve economy in transportation, by maintaining almost same service level?
  2. Demand Forecasting technique to take care of seasonality, reduction in inventory.
  1. Information technology to substitute maintenance of high inventory without affecting customer service level.
  1. Connectivity between factory and depots (networking Diagram)

 

In case you are appointed as logistic consultant to solve the problems, you are required to put forward your suggestions for

  • Proper transportation policy to ensure minimum transportation loss of vegetables and poultry products and reduction in the packaging costs.
  • Demand Forecasting techniques to take care of the seasonality, reduction in inventory and shortage and other related problems.
  • Suggestion for improved Purchase and Distribution policy.
  • Is it advisable to have company owned dedicated transport fleet?
  • Evaluate the alternative solution that could be considered by Mr. Mohan.

 

  • What additional solution do you propose?

 

  • Examine the transportation system and its drawbacks?

 

  • Examine the possibility of alternatives in transportation of the inbound and outbound materials?
  • How to reduce the cost of inbound and outbound logistics functions?
  • What could be the major problem in exploiting the inbound and outbound logistic functions?
  • Is it advisable to have dedicated transport system to operate packaged materials mainly for the company?
  • What arrangements have to be made to ensure the service quality for customers?
  1. What are the company’s present logistical problems?
  2. Give your recommendations for improving the company’s logistical performance?

 

  1. Identify the main logistical problems of the Company
  2. To offer better customer service level and reduce the operating cost, how will you go about redesigning the distribution network?
  1. What is the main problem in this case? What are your suggestions to the company on inventory management?

 

 

  1. What type of logistical cost approach you would suggest to the company?

 

  1. What are the main problems in the logistical network of M/s. Compu-Tech?
  2. What solutions would you propose o overcome these problems?

 

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MANAGEMENT CONTROL SYSTEM

Q1) Explain the process of cycle times given by David Axson.

Q1) Explain the stages in specific terms of ZBB Methodology.

Q1) Explain the needs of Capital Expenditure investment. (10 Marks).

Q2) Give any two difference between hardware and software.

Q1) Explain the difference between choosing the Right Forecasting on frequency and horizon.

 

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MANAGEMENT CONTROL SYSTEM

 

  1. Describe the need for MIS in a business organization focusing on Management Control System. Also explain the important considerations in designing Management Information System (MlS) for the purpose of Management Control.

 

  1. Explain the following ( Any SIX)

 

Management by Objectives (MBO)

Concept of Six Sigma

Flexible Budgeting

Balance Score Card

Elements of a Control System

R O I Approach

 

  1. Explain how by designing an appropriate Management Control System, the different types of risks faced by the banks can be tackled

 

  1. What are different functions involved in the control of an Organization. Explain them?

 

  1. Consider a Retail Outlet. What should be the objectives of Management Control system for the retail outlet? Examples would strengthen your views.

 

  1. Under Operations, What are the key principles of its Control and Management?

 

 

 

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Management Control System

 

Q1. In the Business Environment context, explain how the Political and legal Environment of business plays a vital role. Justify by bringing in suitable examples

Q2. Give Formal Control process block diagram

Q3. Explain Management Audit

Q4. Write a note on withholding Tax.

Q5. Discuss the nature of management control systems

Q6. Difference between Responsibility Centers: Revenue and Expense Centers

Q7. Application of MCS in Public Sector

Q8. Application of MCS in Service Organizations and Proprietary organizations

 

 

MANAGEMENT CONTROL SYSTEM

 

  1. Describe the need for MIS in a business organization focusing on Management Control System. Also explain the important considerations in designing Management Information System (M l S) for the purpose of Management Control.

 

  1. 2. Explain the following ( Any SIX) (30)

(a)    Management by Objectives (MBO) (b)    Concept of Six  Sigma

(c)    Flexible Budgeting

(d)    Balance Score Card

(e)    Elements of a Control System

(f)     R O I Approach

(g)    Performance Budgetting

 

 

  1. Explain how by designing an appropriate Management Control System , the different types of risks faced by the banks can be tackled.

 

  1. 4. What are different functions involved in the control of an Organization. Explain them?   (10)

 

  1. 5. Consider a Retail Outlet. What  should be the objectives of Management

Control system for the retail outlet? Examples would strengthen your views. (10)

 

  1. 6. Under Operations, What are the key principles of its Control and Management?

 

 

MANUFACTURING PLANNING AND CONTROL

.

Q1) a) What are the typical tasks performed by the MPC system and how do these task affect the company operation. What is the cope of ERP implementation and how are the various modules of the software organized.

 

  1. b) What are the communication linkages between demand management, other MPC modules and customers? And what the fundamental activities in sales and operation planning and what techniques can be uses explain in brief.

 

Q2) a) Write the short note on four of the following:

  1. I) Master production Schedule
  2. II) Function of Manufacturing planning and control

III)Computer integrated manufacturing

IV)Breadth of purchasing in MPC.

V)Compare CPM and PERT

 

  1. b) With the help of block diagram explain hierarchy of capacity planning decision.

 

  1. c) Describe the function vendor development and vendor management.

 

Q3) a) State the seven wastes as being the targets of continuous improvement in Just in Time.

 

  1. b) There are five jobs of which is to be processes through three machines A, B, and, C in order ABC Processing time in hour are Determine the optimum sequence for the five jobs and the minimum elapsed time.

 

  1. c) Compare the bill of materials and cookbook recipe.

 

  1. d) Explain the practical steps involved in solving PERT problems.

 

Q4 a) Explain Role of demand management in manufacturing, planning and control with suitable example?

 

  1. b) State advantages, limitation and Application of Linear programming. What basic concepts and module are used for shop floor and vendor scheduling and control.

 

  1. c) Describe the function vendor development and vendor management

 

MARKET RESEARCH

  1. Discuss the relative merits of these options, indicating which one you would adopt if you were the Managing Director?
  2. What type of study is this?
  3. How would you develop a suitable scale for the proposed study?
  4. Which scale would be most appropriate and why?
  5. What would be the limitations of such a study?
  6. What type of attitude scale is used in each of these questions?
  7. Would you like to change any of these attitude scales? If so, indicate the change/s that you would like to make?
  8. Critically examine the method used in this case for making projections of demand for formulations. What additional data would you need for making demand projections more realistic?
  9. Discuss the idea containing the foregoing dialogue?
  10. Identify more other areas/situations which may give rise to conflict between Management and Marketing research?
  11. What suggestions would you offer to minimize such conflicts?

 

MARKETING MANAGEMENT

 

 

  1. A) Discuss Various Marketing Research Instruments .Give suitable examples (one example /instrument)?
  2. B) Describe following in context of new product development (NPD)?
  3. The new product development decision process
  4. Risk factors hindering new product development
  5. C) Illustrate the marketing mix for any two of the following?
  6. Cafe Coffee Day
  7. Dr. Batra’s clinic
  8. Lux Soap
  9. HP( Hewlett Packard)
  10. D) Illustrate with examples, the differences between Product marketing &

Services marketing?

  1. E) Illustrate with examples, the methods/ways of evaluating advertising effectiveness?
  2. F) Discuss the factors which contribute in deciding the “price” of the product? Discuss

various pricing methods?

  1. G) “Laco Industries “has planned to introduce new baby shampoo in the kids market. The company conducted a research in selected tier II cities in India to know the demand & successfully launched its product. In this context, discuss the characteristics of the good research?

 

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MARKETING MANAGEMENT

 

  1. Describe what is meant by a business being ‘consumer led’.
  2. What are the key parts of the marketing mix? Explain how each works with the others.
  3. Explain why the balance of the marketing mix is as important as any single element.
  4. Analyze the marketing mix for NIVEA VISAGE Young. What are its strongest points? Explain why you think this is so.
  5. What was the key weakness that Škoda was able to identify?
  6. What strength did Škoda use to turn its brand weakness into an opportunity?
  7. How has Škoda strategically addressed external threats?
  8. What in your view are the important benefits of using a SWOT analysis
  9. What is the difference between primary and secondary research? Identify one example of primary and secondary research carried out by Wilkinson.
  10. Explain why Wilkinson needed a marketing strategy to help them to grow.
  11. Evaluate the benefits of the marketing campaign to Wilkinson.
  12. Analyze how effective the marketing campaign was in helping Wilkinson respond to competitive pressures.
  13. Using current products familiar to you, draw and label a product life cycle diagram, showing which stage each product is at.
  14. Suggest appropriate aims and objectives for a small, medium and large business.
  15. Consider the decision taken by Kellogg to opt for product development. Suggest a way in which it could have diversified instead. Justify your answer.

MARKETING MANAGEMENT

 

Q.1) Define term “Marketing Management” discuss the elements of Market Environment?

Q.2) Define the term Product Management? Explain how New Product Decisions are made?

Q.3) What is Customer relationship Management Explain its feature and nature?

  1. 4) Explain the nature and feature of Marketing research and Information Systems? Q.5) What is Market Measurement and Forecasting?

Q6) What is Segmenting and Targeting the Market?

Q7) What is Advertising Management? Explain the concept of Sales Promotion and Personal Selling?

Q8) Write a short note (any two)

  1. a) Brand Equity
  2. b) Global Marketing
  3. c) Direct Marketing
  4. d) Pricing decisions

 

MARKETING MANAGEMENT

 

  1. How has marketing influenced Movie promotion, give examples?
  2. Discuss the various marketing strategies used for promoting gajini?
  3. Discuss the positioning of TATA salt in India I n brief?
  4. Brand die without giving it any marketing support, is it true in case of vimal? Can the lost glory of vimal be achieved again by marketing?

 

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Marketing Mgmt

Q1. What is Importance of Marketing as a subject of study?

Q2. State and explain the contents of a Marketing plan?

Q3. Give the Classification of Products and state Product Line Decisions?

Q4. what are important factors while Deciding Prices?

Q5. what are the steps involved in designing effective Marketing Channel?

Q6. What is Marketing Communication?

Q7. What are Principles of Designing a Marketing Organization?

Q8. What is Marketing Information System and Marketing Research?

 

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MARKETING MANAGEMENT

 

1) Who was the Target Market for Virgin Mobile?

2) What do you understand by Value Creation in context to this case study?

3) Does the customer acquisition and retention strategy really help Virgin Mobiles?

4.) Study and elaborate the business model of Virgin mobile?

  1. What P’s are involved in marketing mix of services?
  2. Explain the People mix with reference to SOTC?
  3. State the key to success for SOTC?
  4. Give an short marketing mix of services of Banking?

 

  1. According to u what driven the success of ICICI in presence of so many nationalized

banks?

  1. What do you understand by customer satisfaction? How did ICICI gain it?
  2. How the ICICI did changed the Indian Banking approaches?
  3. What you understand by Post Decision Process?

 

  1. What is main objective of the “why grow up “campaign?
  2. According to you what impact did the “why grow up campaign on consumer’s mind?
  3. What role do the packaging plays create an image of brand like frooti?
  4. How successful the “why grow up” campaign?

 

 

MARKETING OF FINANCIAL SERVICES

 

1) Define the different types of scheme’s floated by mutual fund’s briefly.

2) Analyze the trend in different call rates in India.

3) Comment on the following statements.

  1. a) Public Deposits are short term substitute for Money.
  2. b) Public Deposits are addition to savings.
  3. c) Direct acceptance of Deposits by companies pose threat to the working of credit policy in the economy.
  4. d) The entries in the public deposit raises the debt/equity ratio of the companies.

4) Write a brief note on discounting service and its importance in money market.

5) The good absorptive capacity to government securities market has increased due to the disproportionate support by the RBI. Justify.

6) Give a brief note on different types of options and highlight the various services provided by them.

7) What are the drawbacks of foreign capital inflow.

8) What is the relationship between short term and long term interest rates.

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MARKETING RESEARCH & ADVERTISING

 

  1. Define IMC , what other than viral marketing can be a part of IMC?
  2. Discuss the various personal selling processes and techniques? How would you sell a shaving blade to a customer on a retail counter?
  3. Define Advertising and its advantages? How can you advertise manpower service, give 5 examples?
  4. Design a sales promotion for a Pizza Company in Delhi by the name DAZGAUR PIZZA Target Market is teenagers and working class ?

 

MASS COMMUNICATION MANAGEMENT

 

1) Explain the three physical barriers that are commonly encountered in the

communication process.

1) Which are the target audience.

2) What could be PR strategy/action plan.

3) What may be the out come

1) In the light of the above case explain the meaning of hidden agenda. How can the chairman tackle this problem.

1) What conclusions can you draw from the above case?

2) What lessons can you draw from the image war case?

1) What do you mean by corporate identity and how it assists in building corporate image?

 

 

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MASS COMMUNICATION

 

Q1) Discuss the Historical Overview of Media ?

Q2) Explain any two Theories of Mass Media ?

Q3) What is Newspaper Reporting of Screening Mammography?

Q4) Define the Intellectual Property explain its nature and features?

Q5) Define Mass Media. Explain the significance of mass media in Culture and Democracy?

Q6) Discuss the status of Media and Communication in India?

Q7) Discuss the A History of the New World Order?

Q8) Write short notes on following (any two)

  1. a) Media and Culture in a Democratic Society
  2. b) Journalism, Mass Media and Communication
  3. c) Communication Trends, Globalization and Women
  4. d) American Media and British Iranian Standoff

 

 

MATERIALS MANAGEMENT

 

 

1.What do you understand from integrated materials management? What are the obstacles encountered to make this approach effective?

 

2.Name the industry and the products for which materials requirement planning technique would be suitable than economic order quantities and explain why?

 

3.What do you understand from Materials Requirement Planning (MRP)? What are its advantages over conventional tools of inventory planning? Which types of industries have use of this technique ?

 

4.Why should purchase department participate in product development ? Explain to what extent it is practiced in Indian Industry ?

 

5.Describe the procedure to be followed for the purchase of an item until payment of the bill. Indicate the controls involved.

 

  1. What are blanket orders ? What are their salient features ? For what type of items is this method of buying suitable ?

 

7.How will you organize buying of seasonal commodities ? Explain giving examples ?

 

8.How does “Buying under risk” differ from “Buying under uncertainty” ? Give a comparative analysis of the two methods ?

 

9.What are the responsibilities of receiving stores ? What are the different types of materials received in the organization ?

 

10.What is pallet ? What are the different types of pallets used in the industry? Describe in brief the advantages of palletisation ?

 

11.Define logistics management. Explain briefly the benefits that can accrue to the organization from the successful implementation of the concept ?

 

12.How does an effective system of electronic data processing help in materials management ?

 

13.What do you understand from classification of materials ? why is it done ?

 

In what different ways can materials be classified ?

 

14.What are the different methods of codification of items ? Explain them briefly ?

 

15.Discuss in details how standardization can assist management in any four of the following :

 

  1. Better inventory control

 

  1. Reduction in manufacturing cost.
  2. Quality improvement
  3. Minimization of obsolete and dormant stock
  4. Economics in purchasing
  5. Better stores management

 

16.What is meant by selective control of inventories ? What different methods are used for selective control of inventory items ?

 

17.“ABC analysis indicates selective control of inventories” Discuss.

 

18.What is the importance of EOQ in inventory control ? what are the limitations of EOQ concept ?

 

19.“Best buying results when annual procurement cost equals annual inventory carrying cost” Discuss ?

 

20.“Long term contracts with staggered deliveries are better than frequent orderings for A and B class of items.” Discuss.

 

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Materials Management

 

  1. Is Dannis Chako justified in eliminating George Machine Company as a supplier of brushes?
  2. In what respect is the complaint from George Machine Company justified?
  3. Prepare a report for Renuka Thomas explaining the decision to eliminate George Machine company as a supplier. Use quantitative data as much as possible to support your answer?

Q.1) Summarize & Analyse the case with reference to the principles of materials management?

Q.2) How o reduce the inventory of TIL without affecting its operations?

Q.1) Study & Analyze the case with ref to the principles of materials management?

  1. List the other items of club scrap (besides old newspapers and magazines) that can be sold. Estimate approximate quantum of income from each head of scrap sale?
  2. What should the new secretary do about the sale of scrap?
  3. Draft a set of guidelines if Mr. Kavi chooses to regularize the sale of scrap material?

Q.1) Summarize & analyze the case with reference to the principles of material management?

Q.1) Discuss the merits of the proposal of introducing the concept of IMM in HAMCO. Would you agree that the apprehensions of the participants at the meeting were correct? Do you feel that the introduction of IMM would achieve the target of 7.5 per cent of inventory reduction in six months? Give reasons to justify your opinion.

Q.1) Discuss with en or to reduce the lead-time to almost to zero level. This can avoid the situation of the stock outs.

Q.1) Summarize and analyze the above case with reference to the principles of material management?

 

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MEDIA MANAGEMENT

 

Q.1) Explain the features and nature of Communication Management?

Q.2) Discuss the progress of Mass Media in India?

Q.3) Distinguish between Marketing & Advertising?

Q.4) Explain the concept of Education in context with mass media Communication?

Q.5) Discuss the History of Communication in India? (10 Marks)

Q.6) Discuss the Perspectives & Challenges of Science of Communication in India?

Q.7) Define Communication explain the significance of communication in Sustainable Development?

Q.8) Write a short note on (any two) (10 Marks)

  1. a) Mass Media v/s. Mass Reality
  2. b) Communication & Presentation
  3. c) Managing Communication for Development
  4. d) Development Communication

 

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MEDIA MANAGEMENT

 

 

CASE STUDY : 1

 

The verb Manage comes from the Italian maneggiare (to handle especially a horse), which in turn derives from the Latin manus (hand). The French word management (later management) influenced the development in meaning of the English word management in the 17th and 18th Centuries. Management has to do with power by position, whereas leadership involves power by influence.

 

Q1) Explain the meaning of Management?

Q2) What are the functions of management?

Q3) Explain one function of management in brief?

Q4) Explain the branches of management towards the end of 20th Century?

 

CASE STUDY : 2

 

A management buyout (MBO) is a form of acquisition where a company’s existing managers acquire a large part or all of company. Management buyouts are similar in all major legal aspects to any other acquisition of a company. The particular nature of the management buyout lies in the position of the buyers as managers of the company and the practical consequences that follow from that. In particular, the due diligence process is likely to be limited as the buyers already have full knowledge of company available to them. The seller is also unlikely to give any but the most basic warranties to the management, on the basis that the management know more about the company than the sellers do and therefore the sellers should not have to warrant the state of company. These are several ways of financing a management buyouts.

 

Q1) Explain the purpose of Management buyout (MBO)?

Q2) Explain the various ways of financing a management buyouts?

Q3) Give some examples of MBO’s?

Q4) Explain the objectives for MBO?

 

CASE STUDY : 3

 

Journalism is a discipline of writing. News-oriented journalism is sometimes described as the “first rough draft of history” (attributed to Pnil Graham) because Journalism often did second important events, however producing news articles on short deadlines.

While under pressure to be first with their stories, news media organizations usually edit and proofread their reports prior to publication, adhearing to each organizations standard’s of accuracy, quality and style. Many news organizations claim proud traditions of holding Government officials and institutions accountable to the public, while Media critics have raised questions about holding the press itself accountable.

 

Q1) Distinguish between Electronic media and Press Media in detail?

Q2) What are the types or variations of Journalism?

Q3) Explain the elements of Journalism?

Q4) Explain the professional and ethical standards of Journalism in brief?

 

 

 

CASE STUDY : 4

 

Peter Drucker wrote that “Because the purpose of business is to create a customer, the business Enterprise has two and only two – basic functions, Marketing & Innovation. Marketing & Innovation produce results, all the rest are costs”.

Marketing is the distinguishing, unique function of business. Marketing is not limited to advertising. The practice of marketing is almost as old as humanity itself. Marketing methods are informed by many of the social sciences, particularly psychology, sociology and all leading economies.

 

Q1) Define the ‘Marketing’ concept in detail?

Q2) Explain the two levels of Marketing? (in detail)?

Q3) What are the four ‘P’ for a marketing plan to be success

 

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