– The World’s Leading Online Personals Site – The World’s Leading Online Personals Site

Strategies adopted by for growth of its business.

The case examines the growth of from a pioneer of the concept of online dating in 1995 to emerging as the leading online personals site in the world by early 2000s.

It discusses the strategies used by Match to grow its user base and tackle issues such as competition from other online personals site. The case also illustrates the implementation of latest technologies and innovations by Match to attract more users. It ends with the challenges Match is likely to face in the future.                                            


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  •  Strategies adopted by for growth of its business.

  • Study online consumer behavior.

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