Considering the concept of product
Marketing Management
Questions:
Part one:
Multiple choices:
Q1. It is a concept where goods are produced without taking into consideration the choices or tastes of customers
a) Marketing mix
b) Production concept
c) Marketing concept
d) Relationship marketing
Q2. It involves individuals who buys products or services for personal use and not for manufacture or resale
a) Environment analysis
b) Macro environment
c) Micro environment
d) Consumer
Q3. It is the groups of people who interact formally or informally influencing each other’s attitudes & behavior
a) Consumer behavior
b) Culture
c) Reference groups
d) Primary groups
Q4. The concept of the product that passes through various changes in its total life known as
a) Product life cycle
b) Line stretching
c) Consumer adoption
d) Product
Q5. It refers to unique set of brand associations that brand strategist aspires to create or maintain
a) Branding
b) Packaging
c) Brand identity
d) Brand image
Q6. It involves a pricing strategy that charges customers different prices for the same product or service
a) Promotional pricing
b) Price discrimination
c) Non price competition
d) None
Q7. It refers to an arrangement where another company through its own marketing channel sells the products of one producers
a) End customer
b) Wholesaler
c) Retailing
d) Strategic channel alliance
Q8. It involves facility consisting of the means & equipments necessary for the movement of passengers of goods
a) Logistics
b) Warehousing
c) Transportation
d) None
Q9. The advertising which is used to inform consumers about a new product or feature & to build primary demands is known as
a) Advertising
b) Informative advertising
c) Persuasive advertising
d) Advertising strategy
Q10. An art that predicts the likelihood of economic activity on the basis of certain assumptions
a) Compensation
b) Sales forecasting
c) Sales budgeting
d) Selling policy
Part Two:
Q1. Write a note on importance of consumer behavior for a business firm?
Q2. Define the term ‘Price’.
Q3. Distinguish between Marketing Concept and Selling Concept?
Q4. What are the new trends in advertisement?
Q5. Briefly explain the following :
a) Socio –culture environment
b) Marketing environment interface.
Section B: Case lets (40 marks)
Case let 1
Q1. What are the significant factors that have led to the success of Shoppers’ Stop?
Q2. Draw the typical profile(s) of Shoppers’ Stop customer segments.
Q3. How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
Q4. How should Shoppers’ Stop develop its demand forecasts?
Case let 2
Q1. Considering the concept of product life cycle, where would you put video games in their life cycle?
Q2. Should video game companies continue to alter their products to include other functions, such as e-mail?
Section C: Applied Theory (30 marks)
Q1. What is meant by sales promotion? Describe briefly the various methods of sales promotional tools used by business organizations to boost the sales. Explain any four methods of sales promotion?
Q2. Write notes on the fowling :
a) Explain right to safety.
b) What is right to consumer protection?
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