What are the functions of Marketing Mix .Discuss three Brands that failed due to poor integration of the marketing mix elements.

Marketing Management

 

Q1.“Success of of several consumer products in the Indian market in the recent Past Was directly of indirectly related to packing decisions.” Critically evaluate the Statement describing the nature and importance of packing decisions. Give suitable illustrations from Indian consumer market.

Q2.Define the term Channels of Distribution. Describe various types of channels used for distributing the consumer product and industrial products and industrial products. What are the aspects considered while selecting the channels of distribution.

Q3. What are the functions of Marketing Mix .Discuss three Brands that failed due to poor integration of the marketing mix elements.

Q4. Explain Product Life Cycle in detail .How do Marketing strategies change as product moves. Through various stages of Life cycle.

Q5. ‘RushMush Foods (P) Ltd.’ plans to launch a new line of mushroom, based instant food products. They already have a popular line of (noninstant) mushroom products, in the market. Which steps will you recommend to the management of ‘RushMush” to enable their launch in the Indian market. Make necessary assumptions and justify your answer.

Q6. Which are the factors that influence the pricing strategy of an organization operating in highly competitive environment.

Q7. R.K.Industries Ltd., intends to launch a new folding exercise cycle in Indian market. As a marketing manager which steps would you like to take while launching this product? How will you conduct the test marketing for this product. Make necessary Assumptions and justify your answer.

Q8. What are Current trends in packaging?

 

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What are the functions of Marketing Mix .Discuss

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What are the functions of Marketing Mix .Discuss