March/April/May 2023 NM unique assignments – An international nutrition brand wants to enter into Indian market after mapping their target audience. What kind of market segmentation should they consider while entering into the market


An international nutrition brand wants to enter into Indian market after mapping their target audience. What kind of market segmentation should they consider while entering into the market

An international nutrition brand wants to enter into Indian market after mapping their target audience. What kind of market segmentation should they consider while entering into the market

 

Marketing Strategy

 

  1. An international nutrition brand wants to enter into Indian market after mapping their target audience. What kind of market segmentation should they consider while entering into the market? (10 Marks)

 

  1. Corporate strategy aims at increasing business by focusing on its resources & organization structure. Explain this statement with your views. (10 Marks)

 

  1. Case Study

Mrs.Varma was an outstanding sales person in the Ajax Discount Store. She knew the products well, kept up to date with her recordkeeping and was willing to work overtime whenever necessary. None of her co-workers came near her level of overall sales performance.

Because of this effective record Mrs.Varma was promoted to manager of the children’s wear department. Almost from her first day in the new position trouble began to occur. Mrs.Varma complained about her subordinates’ lack of motivation and dedication, feeling that they were overpaid and that many should be fired. Naturally, this caused difficulty in the department, and two of the better sales people quit abruptly.

Mrs.Varma’s superior discussed these problems with her, but after several such discussions Mrs.Varma still couldn’t understand why she should approach her job differently. Finally, her superior offered Mrs.Varma her old job back as a salesperson with no cut in pay. At first Mrs.Varma was happy about this switch back to her old job. No more problems with those lazy employees. But then she became worried about her lack of success as a manager, and this caused her sales to fall. Even though her boss reinforced her on several occasions, telling her that not everyone can succeed as a manager and that excellent sales people are very valuable to the store, nothing seemed to give assurance to Mrs.Varma.

  1. Should she have been demoted back to her old position? Why? Why not? (5 Marks)

 

  1. If Mrs Varma had been in her new role, what strategy could she adopt to increase? Performance of her subordinates? (5 Marks)

 

An international nutrition brand wants to enter into Indian market after mapping their target audience. What kind of market segmentation should they consider while entering into the market

An international nutrition brand wants to enter into Indian market after mapping their target audience. What kind of market segmentation should they consider while entering into the market

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