KSBM – MARKETING MANAGEMENT-Study the case and determine the significant

November 21, 2015
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Study the case and determine the significant

MARKETING MANAGEMENT

 

Case 1: Proctor & Gamble Tries New Pricing Strategy

  1. Study the case and determine the significant issue in the case.

  2. Examine the pricing practice of P&G. Do you think it can spoil P&G’s relation with retailers and harm the company in the long-run?

Case 2: Pizza Hut

  1. Do you think Pizza Hut promotion is successful? Give your reasons.

  2. Suggest one alternative promotion to attract girls to Pizza Hut. Why do you think this would be successful?

Case 3: Haier Brand

  1. Analyse the Haier case and identify significant issues.

  2. Discuss Haier’s branding strategy.

Case 4: Oceanic Needs to Cut Distribution Costs

1. Analyse the major issues in the case. Is Sehgal right in stressing customer responsive systems at the risk of            higher costs and inventory problems?

  1. Prepare a suitable distribution strategy for Oceanic that will both retain efficiency and reduce costs.

Case 5: From Direct Selling to Direct Marketing

  1. What are the significant issues in the case?

  2. Do you think Avon’s approach in response for changing conditions is right for products that need personal contact by saleswomen?

  3. Suggest any other solution than what Avon is planning to do.

 

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Marketing Management
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