KSBM – Marketing Management 4 – In spite of the rapid growth of marketing research, many companies still fail to use it sufficiently or correctly. List and briefly discuss five reasons why

In spite of the rapid growth


Marketing Management 4

 

Questions:

Q1. In spite of the rapid growth of marketing research, many companies still fail to use it sufficiently or correctly. List and briefly discuss five reasons why this might happen.

Q2. Brands can be differentiated on the basis of many variables; however, four differentiation strategies are emphasized in the text. List and briefly characterize the three differentiation strategies.

Q3. Prior research has shown that although consumers may have fairly good knowledge of the range of pricesinvolved, surprisingly few can recall specific prices of products accurately. When examining products, consumers often employ reference prices. List the possible prices consumers use as their “reference.”

Q4. What are the three types of costs a company might incur? How do they differ?

Q5. From a brand-building perspective, television advertising has two particularly important strengths. List and briefly explain these strengths.

Q6. Assume you are a marketing manager that wishes pursue a process of strategic brand management. List the four main steps that you would most likely go through to accomplish this task.

a) How do opinion leaders mediate the affect of mass communications?

b) Give an example of a “branded customer experience.”

 

In spite of the rapid growth

 

Need Answer Sheet of this Question paper, contact

 

aravind.banakar@gmail.com

 

ARAVIND – 09901366442 – 09902787224

We are a team of highly committed professionals, who aim at helping Clients to achieve their Goals. We believe in establishing long-term relationships with our clients by delivering value added services of high quality. We are sensitive to our Clients requirements without compromising on values like Integrity and trust. Understanding the abilities, offering them Quality services and meeting our client’s requirements at the right time are our Forte.

 

We are in to this business since 14 years. And we are providing case study Answers, Assignment solutions, Multiple Question Answers and Project Reports of more than 40 + International B School (Indian and Foreign Universities)

 

Currently we are having more than 2, 00,000 Case study Answers. And 4,000 newly created Project Reports.

 

We are global leader in providing help to students for their assignments, projects, homework, Dissertation etc. Our ultimate aim is students best results and there long term relation with us. Our services are focused on, on time delivery, superior quality, creativity, and originality for every assignment we do.

 

In spite of the rapid growth