From a brand-building perspective, television

Marketing Management 2

 

Questions:

Q1. From a marketing perspective, what has Guinness done to ensure its longevity?

Q2. How would you characterize the Guinness brand?

Q3. What could Guinness do to attract younger drinkers? And to retain its older loyal customer base? Can both be done at the same time?

Q4. Is the quick- pour concept a good or bad idea? Why?

Q5. Discuss the micro and macro forces that are affecting the music industry.

Q6. Based on this analysis, what strategic options would you recommend for both music publishers and music retailers in the current marketing environment?

Q7. Discuss the advantages and disadvantages associated with online distribution from a music label’s perspective.

a) From a brand-building perspective, television advertising has two particularly important strengths. List and briefly explain these strengths.

b) Prior research has shown that although consumers may have fairly good knowledge of the range of prices involved, surprisingly few can recall specific prices of products accurately. When examining products, consumers often employ reference prices. List the possible prices consumers use as their “reference.”

c) Brands can be differentiated on the basis of many variables; however, four differentiation strategies are emphasized in the text. List and briefly characterize the three differentiation strategies.

 

 

Need Answer Sheet of this Question paper, contact

aravind.banakar@gmail.com

ARAVIND – 09901366442 – 09902787224

 

 

We are a team of highly committed professionals, who aim at helping Clients to achieve their Goals. We believe in establishing long-term relationships with our clients by delivering value added services of high quality. We are sensitive to our Clients requirements without compromising on values like Integrity and trust. Understanding the abilities, offering them Quality services and meeting our client’s requirements at the right time are our Forte.

 

We are in to this business since 14 years. And we are providing case study Answers, Assignment solutions, Multiple Question Answers and Project Reports of more than 40 + International B School (Indian and Foreign Universities)

 

Currently we are having more than 2, 00,000 Case study Answers. And 4,000 newly created Project Reports.

 

We are global leader in providing help to students for their assignments, projects, homework, Dissertation etc. Our ultimate aim is students best results and there long term relation with us. Our services are focused on, on time delivery, superior quality, creativity, and originality for every assignment we do.