KSBM – Consumer Behaviour 4 – What factors influenced the purchase of the microwave? -Do you think such promotions are likely to influence the quality image

What factors influenced the purchase

Consumer Behaviour 4


Q1. Would marketing in foreign countries require study of a popular country’s culture aspects and buyer behavior before marketing Khadi there? What aspects would need to be studied?

Q2. Suggest an approach to make Khadi garments popular among Indian youth.

Q3. Discuss whose decision it was to buy a microwave and when was the purchase decision made.

Q4. What factors influenced the purchase of the microwave?

Q5. What is likely to be the post-purchase behavior in this case and what is the significance of such behavior?

Q6. What is the significance of post-purchase behavior for the marketer?

Q7. Identify the relevant major problems and issues in this case.

Q8. Suggest a strategy to rectify the problems.

Q9. Why would some consumers have high-involvement levels in learning about this sales promotion?

Q10. Is a level of 75 percent comprehension realistic among those who become aware of an ad? Why or why not?

Q11. Do you think such promotions are likely to influence the quality image of the retail store? Explain.

Q12. What is the significance of acquiring a tattoo in India? Are tattoos considered a way of making a personality statement

Q13. Contact two educated persons who wear a tattoo (just not the name).Interview them to find out what does it mean to them?

Q14. Interview three of your friends. Find out about their self- concepts and what kind of tattoo would they like to have.


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