ISMS – Sales Management- Analyze the case and identify reasons

Analyze the case and identify reasons

Sales Management


Do you think Pizza Hut promotion is successful? Give your reasons.

Suggest one alternative promotion to attract girls to Pizza Hut. Why do you think this would be successful?

Analyze the case and identify reasons that made the British Airways a laughingstock in the industry? Why was it necessary to change the employees’ attitude toward service?

What effect the new alliance would have on the services offered by other airlines?

Why would a passenger pay 30 per cent more to fly the same destination?

How is Shoppers’ Stop benefiting from FCC programme? Do you think the store is practicing CRM? Explain.

Why has it become necessary to develop cordial relations with customers? How can this help in enhancing customer satisfaction

What aspects of consumer behavior have been discussed in this case?

What is likely to be the adoption process of Wahaha products among consumers?

Discuss the positioning strategy of Wahaha.

Study the case and determine the significant issues in the case.

Examine the pricing practice of P&G. Do you think it can spoil P&G’s relation with retailers and harm the company in the long-run?

Analyze the Haier case and identify significant issues.

Discuss Haier’s branding strategy.


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Analyze the case and identify reasons

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Analyze the case and identify reasons

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Analyze the case and identify reasons