How should Mr. Durant assess
Principles & Practice Of Management 3
Questions:
Q1. How should Mr. Durant assess the opportunities in various countries around the world?
Q2. Should Carrefour adopt Wal-Mart’s strategy of “low prices everyday”? What would be the advantage or disadvantage of such a strategy?
Q3. How could Carrefour differentiate itself from Wal-Mart?
Q4. Identify cultures in selected countries that need to be considered in order to be successful?
Q5. The reengineering efforts of P&G focused on the business process system. Do you think other processes, such as the human system, or other managerial policies need to be considered in a process redesign?
Q6. What do you think was the reaction of the brand managers, who may have worked under the old system for many years, when the category management structure was installed?
Q7. As a consultant, would you have recommended a top-down or a bottom-up approach, or both, to process redesign and organizational change?
Q8. What are the advantages and disadvantages of each approach.
Q9. What is your assessment of Daimler-Benz’s operations in many different fields?
Q10. Should the various groups operate autonomously? What kinds of activities should be centralized?
Q11. Daimler-Benz is best known for its Mercedes-Benz cars. Why do you think Daimler bought AEG in the first place and why did it venture into the Aerospace and Inter Services businesses?
Q12. Given the apparent mistakes in acquiring non-automotive businesses, what should Jurgen Schrempp do now?
Q13. Prepare a profile of the potential buyer of the Lexus.
Q14. What should Mercedes and BMW do to counteract the Japanese threat in the United States and Europe?
Q15. Why has the Lexus model been very successful in the U.S. but has not been marketed in Japan?
(Suggestion: Review the frequency of repair records of luxury cars. Also talk to Lexus dealers or Lexus owners).
Q16. Do you think Lexus will succeed in Japan? Why or why not?
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How should Mr. Durant assess
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How should Mr. Durant assess
