Marketing Management – According to u what driven the success of ICICI in presence of so many nationalized banks

According to u what driven

Marketing Management



Q1. Who was the Target Market for Virgin Mobile?

Q2. What do you understand by Value Creation in context to this case study?

Q3. Does the customer acquisition and retention strategy really help Virgin Mobiles?

Q4. Study and elaborate the business model of Virgin mobile?

Q5. What P’s are involved in marketing mix of services?

Q6. Explain the People mix with reference to SOTC?

Q7. State the key to success for SOTC?

Q8. Give an short marketing mix of services of Banking?

Q9. According to u what driven the success of ICICI in presence of so many nationalized banks?

Q10. What do you understand by customer satisfaction? How did ICICI gain it?

Q11. How the ICICI did changed the Indian Banking approaches?

Q12. What you understand by Post Decision Process?

Q13. What is main objective of the “why grow up “campaign?

Q14. According to you what impact did the “why grow up campaign on consumer’s  mind?

Q15. What role do the packaging plays create an image of brand like frooti?

Q16. How successful the “why grow up” campaign?


According to u what driven


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According to u what driven