Discuss the relative merits of these options

Questions:

Q1. Discuss the relative merits of these options, indicating which one you would adopt if you were the Managing Director?

Q2. What type of study is this?

Q3. How would you develop a suitable scale for the proposed study?

Q4. Which scale would be most appropriate and why?

Q5. What would be the limitations of such a study?

Q6. What type of attitude scale is used in each of these questions?

Q7. Would you like to change any of these attitude scales? If so, indicate the change/s that you would like to make?

Q8. Critically examine the method used in this case for making projections of demand for formulations. What additional data would you need for making demand projections more realistic?

Q9. Discuss the idea containing the foregoing dialogue?

Q10. Identify more other areas/situations which may give rise to conflict between Management and Marketing research?

Q11. What suggestions would you offer to minimize such conflicts?

 

 

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