Outline the purpose of Kellogg’s
Entrepreneur Management
Questions:
Q1. Study the facts and figures of the case
Q2. Discuss what exactly NFTE achieved
Q3. What would you suggest apart from the initiative of NFTE in order to become a good entrepreneur.
Q4. Study the facts and figures of the case
Q5. Discuss what exactly RBS has achieved at length
Q6. Apart from Motivation, What would you suggest as a tool to be a good enterprise?
Q7. Explain what is meant by a premium brand.
Q8. Describe the difference between an aim and an objective.
Q9. Outline the purpose of Kellogg’s work with the ASA.
Q10. Using examples to support your dialogue evaluate how Kellogg communicates and discuss how this enables it to position its brand.
Q11. Looking at the case study, identify 3 areas of McDonald’s marketing mix.
Q12. What do you understand by the term economies of scale? How will economies of scale affect McDonald’s?
Q13. Why do you think that over 70 per cent of new businesses fail but 90 per cent of franchises succeed? List the advantages and disadvantages of being a franchisee.
Q14. Evaluate why a business might choose a corporate objective of growth maximization over profit maximization?
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