E Commerce Management 1- What do you understand by the E-Business strategy implementation across an organization’s value chain?What are the rationale and benefits associated with

What do you understand by the E-Business

E Commerce Management 1



Case 1: GM’s E-Business Strategy


Q1. What do you understand by the E-Business strategy implementation across an organization’s value chain?

Q2. What are the rationale and benefits associated with e-commerce initiatives in an automobile company?

Q3. What are the Channel conflict arising from e-business initiative?

Case 2 :  Marriott’s Customer – Focused E- Business Strategy DELIGHTING CUSTOMERS


Q1. Bring out the facts of the case.

Q2. Identify the various E-business initiatives.

Q3. What are the strategies an organization to focus in order to excel in the E-business.

Q4. Apart from the facts provided in the case, what other initiatives you can project keeping in mind the success of an organization towards E-business.


Q1. Taking out the facts of the case , Bring out the importance of a customer-focused e-business strategy in the hospitality industry.

Q2. Establish the role of IT in integrating different business processes to make them more customeroriented based on your understanding of the case.

Case 3

E-Strategies Case Studies




Q1. Why does Dell treat its stakeholders in a socially and ethically responsible manner?

Q2. In your opinion, which of Dell’s strategies makes the most impact on the environment? Explain your answer.

Q3. Explain the importance of the “Energy Star” programme for consumers and businesses.


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