Explain the characteristics organizational
Q1. Explain the characteristics organizational buyers? State the factors affecting the same? Please explain the individual consumer buying behavior?
Q2. Define and explain the following with respect to consumer behaviour. With examples
a) Relation between Attitude, Belief and Behaviour
Q3. Please explain:
a) Five distinct stages in the buying decision process.
b) Personal factors affecting behaviour
c) Buying process
Q4. Explain :
a) Actual Vs Reference price.
c) Functions of attitude
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