Matrimonial classified has moved
Q1. Discuss the various factor which influences consumer behavior in china?
Q2. What should be the target market and what can be the marketing strategy?
CASE 2 (20 Marks)
Q1. Discuss as to how the consumer behavior has evolved post 1950?
CASE 3 (20 Marks)
Q1. With reference to case above ,define the terms below, and justify how they influence consumer behavior?
a) Cultural and Cross-Cultural Influences
b) Subculture and Social Class
c) Reference Groups and Family
CASE 4 (20 Marks)
Q1. Matrimonial classified has moved from newspaper to online service, how has the consumer behavior changed, what are the factors which had influenced it?
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