The Indian Kitchen Salt Market – Brand Wars
Understand the need, approach and implementation of the marketing strategies
The case describes in detail the evolution of the Indian salt market from the 1980s to 2002 and provides insights into the organized sector’s increasing interest in the market.
The rationale behind the marketing strategies adopted by different players in the organized sector and their positioning and promotional strategies have been examined.
The reasons for the continuous re-launch and re-positioning of brands by the players in the organized sector have been examined. The case essentially tries to show how the Indian salt market evolved from the commodity stage to the branded stage.
» Understand the need, approach and implementation of the marketing strategies and the media mix an organized player adopts to sustain itself in a market that is moving from a ‘commodity’ stage to a ‘brand’ stage.
Case study help
Essay writing and editing
Thesis writing & editing
09901366442 – 09902787224
We are a team of highly committed professionals, who aim at helping Clients to achieve their Goals. We believe in establishing long-term relationships with our clients by delivering value added services of high quality. We are sensitive to our Clients requirements without compromising on values like Integrity and trust. Understanding the abilities, offering them Quality services and meeting our client’s requirements at the right time are our Forte.
We are in to this business since 14 years. And we are providing case study Answers, Assignment solutions, Multiple Question Answers and Project Reports of more than 40 + International B School (Indian and Foreign Universities)
Currently we are having more than 2, 00,000 Case study Answers. And 4,000 newly created Project Reports.
We are global leader in providing help to students for their assignments, projects, homework, Dissertation etc. Our ultimate aim is students best results and there long term relation with us. Our services are focused on, on time delivery, superior quality, creativity, and originality for every assignment we do.