IIBMS MMS CASE STUDY ANSWER SHEETS – Organizational Behavior – Identify methods through which creativity can be nurtured


Organizational Behavior – Identify methods through which creativity can be nurtured 

Organizational Behavior – Identify methods through which creativity can be nurtured

 

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Organizational Behavior

 

CASE: III    Sabeer Bhatia: An Icon Of Creativity

 

      Sabeer Bhatia, the co-founder of Hotmail is the recipient of the ‘TR 100” award presented by MIT to 100 young innovators who are expected to have the greatest impact on technology in the next few years. He has won several laurels—‘Elite 100’ list of top trendsetters in the New Economy by Upside Magazine, ‘People to watch’ in International Business by TIME (2002), ‘Entrepreneur of the Year’ by a venture capital firm Draper Fisher Jurvetson (1997), and one of the ten most successful entrepreneurs by San Jose Mercury News and POV magazine (1998).  One needs to know what has gone into making him a highly creative person. Born in Chandigarh, India, he completed his early schooling at Bangalore, in schools with ethical values. His parents were both professionals; father, Baldev, a senior officer in Ministry of Defense, and mother, Daman, a senior official in the Central Bank of India, who attracted great value to education. He has been a brilliant student who would solve problems on the blackboard. He was a perfectionist and would feel miserable if he was unable to write everything he knew in his answer book during an exam, due to limited time. He has also been entrepreneurial during his school days and once opened a sandwich shop. He joined the Birla Institute of Technology, which he left to study at California Institute of after winning full scholarship. He completed his masters from Stanford University and joined Apple, where he worked for nine months. He had an urge to do something unique using the net, and he came up with javasoft—a method of using the web to create a personal database, where people could preserve their personal things. He shared his plan with his colleague Jack Smith, who suggested to e-mail to javasoft. Bhatia worked the whole night to develop the business plan. The two tried various options and came up with ‘Hotmail’ as their final choice, and a brand was launched in 1995. After a year, Microsoft approached them, and Hotmail was sold to Microsoft for $400 million. Bhatia worked with Microsoft for a year, and has launched two more products: Arzoo and BlogEverywhere. From the above account it is obvious that Sabeer Bhatia is brilliant, persistent, and innovative, and has scientific and technical knowledge. His friends find him “persistent, focused and disciplined”. To top it all, he is a perfectionist and entrepreneurial at heart. He has an unquenching desire to create new ventures, and bubbles with new ideas. He feels Indian IT companies can be more creative. Creativity seems to be his motivation in life; he is still single.

Question:

  1. What competencies are needed to be creative?

  2. Identify methods through which creativity can be nurtured.

Organizational Behavior – Identify methods through which creativity can be nurtured

Organizational Behavior – Identify methods through which creativity can be nurtured

 

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