IIBMS MIB CASE STUDY SOLUTIONS – What was the problem Starbucks wanted to overcome in order to effectively advertise that its coffee brand was available in supermarkets

What was the problem Starbucks wanted to overcome in order to effectively advertise that its coffee brand was available in supermarkets

What was the problem Starbucks wanted to overcome in order to effectively advertise that its coffee brand was available in supermarkets

Advertising Management


Case III- Starbucks Makes TV Less Intrusive

Starbucks coffee is now sold in grocery stores but how many people realize it? To get that message out, the well known coffee house chain needed to reach its customers nationwide with that message.

Television commercials would be the obvious way to reach those people, but Starbucks’ management knew that their customers are not big fans of television commercials and resent the interruption of their favorite program. That’s why starbucks has been such an infrequent advertiser on TV. Its on-air promotional activities have been limited primarily to radio and its only previous use of TV had been support announcements on public TV.

That was the problem facing Starcom’s MediaVest group. The agency used a creative solution: It recommended a partnership with the Bravo cable network. Bravo would run four Independent Film Channel (IFC) movies on Friday nights for a month and Starbucks would buy all the commercial time surrounding the movie airings.

The MediaVest team knew that Bravo’s “IFC Friday” night films would be a good way to reach the stakeholder audience because research had described that customer base as people who are up on the latest trends, like to attend live performances of the arts, are apt to see a movie during the weekend it opens, and generally are interested in cutting edge things. Mediavest calls this customer “the attuned explorer.”

Even though Starbucks bought all the commercial time, the MediaVest team recommended letting the movies run uninterrupted. Starbucks’ advertising message was delivered in supporting Bravo promotions of the movies during each week leading up to the Friday night telecast. About 40 seconds of each 60-second preview spot showed scenes from the movie and 20 seconds promoted Starbucks s the movie sponsor.

Other promotional activities were also used in support of the campaign. One month before the movies aired, a $1 off coupon for a bag of Starbucks Coffee was sent to 3 million targeted consumers around the country, along with a viewer guide introducing the Starbucks-sponsored independent movie festival.

Starbucks billboards also appeared during the movie month coinciding with the independent film industry’s annual telecast, which aired on both Bravo and IC.

The innovative Bravo partnership wound up not only increasing sales of Starbucks Coffee by 15 percent for the month the campaign ran, but also increased viewership on Bravo by 33 percent. These results led the campaign to be named a Media Plan of the year by Adweek magazine.


  1. What was the problem Starbucks wanted to overcome in order to effectively advertise that its coffee brand was available in supermarkets?

  2. How did the partnership work? Is there anything you could recommend that would extend the reach of this campaign?

Welcome to Global Study Solutions

We are a team of highly committed professionals, who aim at helping Clients to achieve their Goals. We believe in establishing long-term relationships with our clients by delivering value added services of high quality.

We are sensitive to our Clients requirements without compromising on values like Integrity and trust. Understanding the abilities, offering them Quality services and meeting our client’s requirements at the right time are our Forte.

We are global leader in providing help to students for their Case study Answers Assignment Solutions, Projects Reports, and Thesis Etc. Our ultimate aim is students best results and there long term relation with us. Our services are focused on, on time delivery, superior quality, creativity, and originality for every assignment we do.

We are in to this business since 16 years. And we are providing case study Answers, Assignment solutions, Multiple Question Answers, Project Reports & Thesis of more than 50 International B School and Universities (Indian and Foreign)

Assignment Consultancy believes in the entertaining form of learning so that our customers will enjoy while their homework and assignments are taken care by our team of esteemed experts. This will also help in the sense that they can concentrate more on developing their fundamentals. So, our objective is to help student in doing their homework and getting good scores in their academics.

Hire Experts to Get Authentic Content in the Essay

Are you experience any difficulties with your assignment or essay writing? We help you a lot with the quality service. We are committed to providing personal attention to each pupil and supports throughout the process from pre-set writing to develop an idea and write their descriptive, informative essays. If students approach us, we help then by offering step by step guide through pre-writing, writing, editing, organizing, proofing, rewriting, etc.

Why are you waiting? We are available to take care of you. This is the best time to get writing services. With our knowledge and experience, you can easily improve the chances of better grades. Our company always aims to help students in writing their papers.

We are available to help you, in general, our easy-to-use service assisting students with papers based on their exact needs. We can solve writing issues by giving immediate attention at any time. So you no need to worry about any factors, feel free to ask us anything about your assignment.

We employ different measures to ensure top quality essays and also check the quality control before submitting it. Even we also run a plagiarism checks on each paper, so you will get 100% plagiarism-free solutions.

 We use most advanced tools to check paper like Grammarly, Turnitin and copy escaped so it will be unique. At the same time we consider your academic writing standards, so offer assignment based on the customer‘s needs.


Case Study Help

In universities and colleges, case study is considered as the essential part of the study. Teachers and professors always use case study in the curriculum. A case study is used in order to analyze the thinking of the student and whether he is capable or not to take logical decisions about something. Case study is defined as the in-depth analysis and examination of something such as a group, person, or an organization with the help of disciplinary perspectives regarding one discipline. A case study is also defined as the detailed process in which one can give some considerations to a group or person or regarding any situation over a period of time for the purpose of development.

Assignment Help

We Provide Assignment help to those students who need help from the expert academic writers and professionals. We are a popular choice among the university students as the writers we have on board hold more than 14 years of experience and are ex-professors of the renowned colleges.

Our in-house team of subject-oriented writers is adept at providing in-depth researched, original and well-written assignments, term papers, dissertations, research papers, essays, reports, theses and coursework. Students from the top universities in the UK, US, Malaysia, Australia, Canada and New Zealand buy our service online to acquire top-notch grades in their academic career. If you want top-quality assignments help from the highly experienced writers at convenient prices





09901366442 – 09902787224

Share Button