Developing the San Diego Waterfront
Hospitality Management 2
Questions:
Case I
Airline Commission Caps
Discussion
a) If you owned a travel agency, what would your reaction to the reduced commission cap be?
b) What options would you consider?
Case II
Developing the San Diego Waterfront
a) Why is it considered so desirable to develop public and private amenity features on the waterfront and preserve public access to the waterfront and water views in urban area? From the residents’ standpoint? From the standpoint of developing successful tourism?
b) What approach can San Diego take in properly developing its downtown waterfront area both to achieve economic development objectives and to preserve access to and along the waterfront and views of the adjacent bay?
c) If the choice of development of a particular waterfront site lies between developing the site for a high-rise hotel, for which there is proven market demand, or a waterfront public park for use by both residents and tourists, which do you think is the best use of the site? What approaches could be applied to achieve both objectives?
Case III
To Flag or Not to Flag—and If So, Which Flag?
a) What would you do in the Brown’s situation? Should they sign a franchise agreement or not? Make assumptions, if needed.
b) What terms and conditions of a franchise agreement would be acceptable to you, or to the Browns?
c) What additional information would you, or the Browns, need to know?
Case IV
Checking Out a Guest
a) Is it appropriate to have the manager finish the check-out? Or, should the front desk agent just take the heat?
b) Would you have handled the situation in the same manner?
c) What would you have done differently?
Case V
Overbooked: The Housekeeping Perspective
a) What should Stephen do to maintain standards and ensure that all the guest rooms are serviced?
Case VI
Overbooked: The Front Office Perspective
a) If you were in the same situation, what would you do?
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