Examine the reasons for the unsuccessful launch of Xbox

The Making of Xbox 360

Examine the reasons for the unsuccessful launch of Xbox

US based Microsoft, a major software developer, entered into the gaming industry by launching Xbox in 2001. Microsoft was the first American company to manufacture gaming consoles. By entering the market, the company intended to move ahead of companies like Nintendo and Sony, which had a strong presence in the gaming consoles market.

However, Xbox performed below expectations, while Sony’s PlayStation 2 gaming console gained significant share in the market. To compete with Sony successfully, Microsoft planned to launch the next version of Xbox, well ahead of Sony’s PlayStation 3.                                                        

The new version of Xbox, called Xbox 360, was launched in November 2005. Xbox 360 received rave reviews for its additional features like Media Center, photo archive, music download, and Internet access and for its sleek design. With the subsequent launch of PlayStation 3 and Nintendo Wii, industry experts felt that Xbox 360 would face major competition in the near future.


  1. Examine the reasons for the unsuccessful launch of Xbox

  2. Understand the importance of product development strategies in the successful launch of a product

  3. Critically evaluate the features of Xbox 360

  1. Study Xbox 360’s convergence features.

  2. Analyze the status and future prospects of the global gaming console industry


  • Assignment Help

  • Case study help

  • Project Report

  • Report Writing

  • Homework

  • Essay writing and editing

  • Dissertation writing

  • Thesis writing & editing

  • Academic writing





09901366442 – 09902787224

We are a team of highly committed professionals, who aim at helping Clients to achieve their Goals. We believe in establishing long-term relationships with our clients by delivering value added services of high quality. We are sensitive to our Clients requirements without compromising on values like Integrity and trust. Understanding the abilities, offering them Quality services and meeting our client’s requirements at the right time are our Forte.


We are in to this business since 14 years. And we are providing case study Answers, Assignment solutions, Multiple Question Answers and Project Reports of more than 40 + International B School (Indian and Foreign Universities)


Share Button