The demand for a product generally tends to follow a predictable pattern called the PLC

Operation Management

The demand for a product generally tends to follow a predictable pattern called the PLC

CASE STUDY (20 Marks)

The demand for a product generally tends to follow a predictable pattern called the PLC. Product life cycle has been defined as an attempt to recognise different distinct stages in the sales history of the product and a generalised model of sales and profit trends for a product class or category over a period of time” The various stages are introduction, growth, maturity saturation and decline.

Answer the following question.


Q1. Draw the graph of PLC


Q2. In your view, place a product through PLC

Image result for predictable pattern called the PLC

 

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