What’s up with our fascination
Consumer Behaviour 3
Q1. What’s up with our fascination with bigness ? Is this a uniquely American preference ? Do you believe that “bigger’s better ?” Is this a sound marketing strategy ?
Q2. What’s your take on this issue ? How do you react when one of your favorite songs turns up in a commercial ? Is this use of nostalgia an effective way to market a product ? Why or why not ?
Q3. Perhaps the appropriate question is not does sex sell, but should sex sell ? What are your feelings about the blatant use of sex to sell products ? Do you think this tactic works better when selling to men than to women ? Does exposure to unbelievably attractive men and women models only make the rest of us “normal” folks unhappy and insecure ? Under what conditions (if any) should sex be used as a marketing strategy ?
Q4. How was your experience – how helpful was this mannequin ? When you shop for clothes online, would you rather see how they look on a body with dimensions the same as yours, or on a different body ? What advice can give Web site designers who are trying to personalize theses shopping environments by creating life – like models to guide you through the site ?
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