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Advertisement expenses are usually wasteful, with no guarantee of enhanced sales or higher loyalty from among the target audience”

Marketing Management Advertisement expenses are usually wasteful, with no guarantee of enhanced sales or higher loyalty from among the target audience” Answer the following question. Q1. “Ware – housing decision are growingly becoming more critical” . Discuss quoting examples (10 marks) Q2. What do you mean by the term Physical Distribution? Explain briefly the nature…
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Advertising – Explain about audience segmentation & media.

 Explain about audience segmentation & media. Advertising   Q1. Explain three major concerns of media decisions. (10 marks) Q2. Limitations of consumer promotions. (10 marks) Q3. What the factors of advertising objectives? (10 marks) Q4. Write about interdependence of institutional & product advertising. (10 marks) Q5. Explain about audience segmentation & media. (10 marks) Q6.…
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Advertising – Explain three major concerns of media decisions.

Explain three major concerns of media decisions. Advertising   Q1. Explain three major concerns of media decisions. (10 marks) Q2. Limitations of consumer promotions. (10 marks) Q3. What the factors of advertising objectives? (10 marks) Q4. Write about interdependence of institutional & product advertising. (10 marks) Q5. Explain about audience segmentation & media. (10 marks)…
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Advertising – Limitations of consumer promotions.

Limitations of consumer promotions. Advertising   Q1. Explain three major concerns of media decisions. (10 marks) Q2. Limitations of consumer promotions. (10 marks) Q3. What the factors of advertising objectives? (10 marks) Q4. Write about interdependence of institutional & product advertising. (10 marks) Q5. Explain about audience segmentation & media. (10 marks) Q6. What are…
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Advertising – What are the benefits of advertising

What are the benefits of advertising Advertising   Q1. Explain three major concerns of media decisions. (10 marks) Q2. Limitations of consumer promotions. (10 marks) Q3. What the factors of advertising objectives? (10 marks) Q4. Write about interdependence of institutional & product advertising. (10 marks) Q5. Explain about audience segmentation & media. (10 marks) Q6.…
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Advertising – What the factors of advertising objectives

What the factors of advertising objectives Advertising   Q1. Explain three major concerns of media decisions. (10 marks) Q2. Limitations of consumer promotions. (10 marks) Q3. What the factors of advertising objectives? (10 marks) Q4. Write about interdependence of institutional & product advertising. (10 marks) Q5. Explain about audience segmentation & media. (10 marks) Q6.…
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Advertising – Which types of services may offer by advertising agencies

Which types of services may offer by advertising agencies Advertising   Q1. Explain three major concerns of media decisions. (10 marks) Q2. Limitations of consumer promotions. (10 marks) Q3. What the factors of advertising objectives? (10 marks) Q4. Write about interdependence of institutional & product advertising. (10 marks) Q5. Explain about audience segmentation & media.…
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Advertising – Write a short note on contribution of advertising.

Write a short note on contribution of advertising. Advertising   Q1. Explain three major concerns of media decisions. (10 marks) Q2. Limitations of consumer promotions. (10 marks) Q3. What the factors of advertising objectives? (10 marks) Q4. Write about interdependence of institutional & product advertising. (10 marks) Q5. Explain about audience segmentation & media. (10…
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Advertising – Write about interdependence of institutional & product advertising.

Write about interdependence of institutional & product advertising. Advertising   Q1. Explain three major concerns of media decisions. (10 marks) Q2. Limitations of consumer promotions. (10 marks) Q3. What the factors of advertising objectives? (10 marks) Q4. Write about interdependence of institutional & product advertising. (10 marks) Q5. Explain about audience segmentation & media. (10…
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After the 1995 release of microsofts windows 95 multimedia operating system, every journalist started writing an obituary

 Consumer Behavior After the 1995 release of microsofts windows 95 multimedia operating system, every journalist started writing an obituary Case Studies Case (20 Marks) Sunder singh had studied only up to high school. He was now 32 years of age, lived alone in a rented room, and worked together eight hour shift at on e…
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Agreement between boss and subordinates regarding their goals is vital for the success of Management by objectives. Comment

Principles and Practice of Management Agreement between boss and subordinates regarding their goals is vital for the success of Management by objectives. Comment Case Studies Case (20 Marks) You are the head of a large department and several supervisors report to you. Recently you were confronted with a knotty problem. It seems that one of…
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Ahmet and his employees have discussed redesigning the process to improve efficiency.

Operations Management Ahmet and his employees have discussed redesigning the process to improve efficiency. Answer the following question. Q1. What is the logic of Taguchi methods? (10 marks) Q2. The manager of a local firm says “the forecasting techniques are more trouble than they are worth. I don`t forecast at all, and I`m doing 25%…
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Ahmet Uslu makes wooden boxes in which to ship motorcycles. Ahmet and his three employees invest 40 hours per day making the 120 boxes.

Operations Management Ahmet Uslu makes wooden boxes in which to ship motorcycles. Ahmet and his three employees invest 40 hours per day making the 120 boxes. Answer the following question. Q1. What is the logic of Taguchi methods? (10 marks) Q2. The manager of a local firm says “the forecasting techniques are more trouble than…
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Ajay Sharma initially opted for a high task low relationship style of leadership. Was it appropriate? If yes, then why is he changing it now

Essential of Management Ajay Sharma initially opted for a high task low relationship style of leadership. Was it appropriate? If yes, then why is he changing it now Case Studies CASE STUDY (20 Marks) “It is going to be difficult to meet the targets the head office has given to us. As departmental heads, you…
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Ajay Sharma is manager -SU4, i.e. Sub Unit 4 and is direct uncharged of around forty five workers and ten supervisory staff

Essential of Management Ajay Sharma is manager -SU4, i.e. Sub Unit 4 and is direct uncharged of around forty five workers and ten supervisory staff Case Studies CASE STUDY (20 Marks) The case “An Enduring Family Business In A Competitive Industry – Columbia Restaurant Group” talks about the way the Hernandez-Gonzmart family operated, surmounted business…
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All communication are based on relation 1). Emotional 2). Human 3). Psychological 4). Personal

Business Communication All communication are based on relation 1). Emotional 2). Human 3). Psychological 4). Personal Q1 Planning determinates organizational objective 1). TRUE 2). FALSE Q2. A hand in the pocket is a positive gesture? 1). TRUF 2). FALSE Q3.  ……………………Also communicates in different ways 1). Silence 2). Listening 3). Emotions 4). Thinking Q4. One…
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Amazon.com, Inc, an online retail company, was established in 1994 by Jeff Bezos. The company started with selling books online  

Human Resource Management Amazon.com, Inc, an online retail company, was established in 1994 by Jeff Bezos. The company started with selling books online   Case Studies CASE STUDY (20 Marks) Amazon.com, Inc, an online retail company, was established in 1994 by Jeff Bezos. The company started with selling books online and then diversified into various…
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An efficient system of costing is essential factor for industrial control under modern conditions of business

Financial and Cost Accounting An efficient system of costing is essential factor for industrial control under modern conditions of business Answer the following question. Q1. Explain the role of Accountant in the present day Economy? (10 marks) Q2. Explain the advantages of cost accounting. (10 marks) Q3. What is meant by cost accounting? Discuss in…
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An efficient system of costing is essential factor for industrial control under modern conditions of business and as such may be regarded

Financial and Cost Accounting An efficient system of costing is essential factor for industrial control under modern conditions of business and as such may be regarded Answer the following question. Q1. Explain the term Convention of materiality. (10 marks) Q2. Explain the importance of the Marginal cost technique in managerial decision making? (10 marks) Q3.…
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An experienced and knowledgeable Indian tourist guide suggested to a foreign tourist

Business Ethics An experienced and knowledgeable Indian tourist guide suggested to a foreign tourist Case Studies CASE STUDY (20 Marks) Durban: A South African Indian lecturer at an institute here has been accused of showing female students pornographic videos. Mohil Ramgovindji is facing a disciplinary inquiry for alleged sexual misconduct after he reportedly told students…
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An Indian marketing executive from a start-up company recently came to us because she gave many webinars and her audience wasn’t responding well

Business Communication An Indian marketing executive from a start-up company recently came to us because she gave many webinars and her audience wasn’t responding well Case Studies CASE STUDY (20 Marks) An Indian marketing executive from a start-up company recently came to us because she gave many webinars and her audience wasn’t responding well. Problem:…
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Analyze how H-D creates value for its shareholders

Marketing Management Analyze how H-D creates value for its shareholders Case Studies CASE STUDY (20 Marks) In early 2001, Gujarat Cooperative Milk Marketing Federation (GCMMF) planned to leverage its brand equity and distribution network to turn Amul2 into India's biggest food brand. Verghese Kurien, Chairman of GCMMF, set a sales target of Rs.10 bn by…
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Analyze how Nissan coped with negative reports from NCAP

Operation Management Analyze how Nissan coped with negative reports from NCAP Case Studies Case study (20 Marks) Tirumala is one of the largest and busiest pilgrimage centers in the world, having a history of 2000 years. Over the years, the pilgrimage center has witnessed a continuous increase in the number of visitors, with the average…
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Analyze the broadband penetration in South Korea and the US.

Business Environment Analyze the broadband penetration in South Korea and the US. CASE STUDY (20 Marks)   This case study focuses on the relationship between the micro biome (the suite of species that live in or on the human body) and autoimmune and allergic diseases. At the center of the case is Amelia, a young…
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Analyze the buying behavior of kids and their growing influence in making purchase decisions

Marketing Management Analyze the buying behavior of kids and their growing influence in making purchase decisions Case Studies CASE STUDY (20 Marks) In 2002, Luxor Writing Instruments Private Limited (LWIPL) had emerged as the market leader in the premium pens segment in India, with a market share of 60%. The company held a 10% share…
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Analyze the critical success factors in building conglomerates and to understand the role of brand building in a conglomerate

Marketing Management Analyze the critical success factors in building conglomerates and to understand the role of brand building in a conglomerate Case Studies CASE STUDY (20 Marks) This case study's primary objective is to debate and discuss on: Does it make sense for a single-business firm from an emerging country like India, to transform itself…
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Analyze the critical success factors in building conglomerates and to understand the role of brand building in a conglomerate

Marketing Management Analyze the critical success factors in building conglomerates and to understand the role of brand building in a conglomerate Case Studies CASE STUDY (20 Marks) In 2002, Luxor Writing Instruments Private Limited (LWIPL) had emerged as the market leader in the premium pens segment in India, with a market share of 60%. The…
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Analyze the effectiveness of their individual styles

Principles and Practice of Management Analyze the effectiveness of their individual styles Case Studies Case (20 Marks) You are the head of a large department and several supervisors report to you. Recently you were confronted with a knotty problem. It seems that one of the supervisors had gotten into a loud and disagreeable argument with…
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Analyze the effects of change in leadership on culture, especially when a company moves from the hands of its founders to those of an outsider

Principles and Practice of Management Analyze the effects of change in leadership on culture, especially when a company moves from the hands of its founders to those of an outsider Case Studies Case (20 Marks) Home Depot was the biggest retailer of home improvement products in the US in the early 2000s. The company was…
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Analyze the effects of subsidiary brands on the core brand

Marketing Management Analyze the effects of subsidiary brands on the core brand Case Studies CASE STUDY (20 Marks) This case study's primary objective is to debate and discuss on: Does it make sense for a single-business firm from an emerging country like India, to transform itself into a conglomerate when the reverse trend is witnessed…
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