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 A project involved the creation of a Wage & Salary Program

Human Resource Management  A project involved the creation of a Wage & Salary Program CASE STUDY (20 Marks) A project involved the creation of a Wage & Salary Program. The company had over 25 different positions without any salary structure or career ladder for the employees. Our first task was to identify the Anchor Jobs…
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 Ajay Sharma is manager -SU4, i.e. Sub Unit 4 and is direct uncharged of around forty five workers and ten supervisory staff

Essential of Management  Ajay Sharma is manager -SU4, i.e. Sub Unit 4 and is direct uncharged of around forty five workers and ten supervisory staff CASE STUDY (20 Marks) Ajay Sharma is manager -SU4, i.e. Sub Unit 4 and is direct uncharged of around forty five workers and ten supervisory staff. The company is ISO9002…
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 Analyze the international expansion of B&L.

Bausch & Lomb - Effective positioning  Analyze the international expansion of B&L. The caselet details the business strategies adopted by B&L, the leading eye-care company. It explains how B&L adopted segmentation to target the right segment and focuses on the product variants that the company introduced to serve different segments of the market. It analyzes…
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 Discuss the likely advantages of launching a suggestion program with monetary awards.

Human Resource Management  Discuss the likely advantages of launching a suggestion program with monetary awards. Case Studies CASE STUDY (20 Marks) This was an extensive project involving a company experiencing severe financial hardships. As a result of negotiating a special low priced deal with one of its national clients in order to get bragging rights…
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 Mr. Iyer was highly qualified, gold medalist and a most experienced scholar

Principles & Practice of management  Mr. Iyer was highly qualified, gold medalist and a most experienced scholar CASE STUDIES CASE STUDY (20 MARKS) Mr. Iyer was highly qualified, gold medalist and a most experienced scholar. He was appointed as Director General of an international institute. There were three main branches, namely Education, Administration and Accounts…
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 Recognize the importance of government in creating a pro-business environment in a country 

Singapore: Past Perfect, Future Tense  Recognize the importance of government in creating a pro-business environment in a country Singapore is one of the top financial centers of the world. The case traces the growth of the city state from a small shipping port in the early part of the 19th century to an economic hub…
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‘All Out’ – Marketing a Mosquito Repellant

'All Out' - Marketing a Mosquito Repellant Understand the changing dynamics of the Indian petroleum industry after the deregulation process The case, 'The All Out Story'examines the success of the All Out mosquito repellant from Karamchand Appliances Pvt. Ltd. (KAPL).KAPL was responsible for introducing 'vaporizers'in the Indian mosquito repellant market. The case examines the marketing…
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‘Hello Kitty’: A Japanese Superbrand

'Hello Kitty': A Japanese Superbrand To trace the evolution and growth of a hugely popular global brand. Hello Kitty was the name of a cartoon cat developed in 1974 by Sanrio Co. Ltd. (Sanrio), a Japanese company that sold character-branded goods in Japan and other parts of the world. Sanrio initially used the character to adorn…
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‘Legend’ – Redefining the Rules of Marketing PCs in China

'Legend' - Redefining the Rules of Marketing PCs in China Study how a properly conceived and well executed marketing strategy The case discusses the marketing strategy of Legend Group Limited, the industry leader in the personal computer (PC) market in China. The company's marketing mix and its vast distribution network in China are described in…
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‘Goli ke Hamjoli’ (Friends of the Pill)- An Integrated Social Marketing Campaign

‘Goli ke Hamjoli’ (Friends of the Pill)- An Integrated Social Marketing Campaign Social marketing campaigns are not similar to commercial marketing communication campaigns Social marketing is gaining prominence in developing nations like India. The caselet discusses a social marketing initiative - ‘Goli ke Hamjoli’ (Friends of the Pill) - launched by Commercial Market Strategies (CMS)…
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“SnapComms does more than just reduce email overload” Comment.

BUSINESS COMMUNICATION   “SnapComms does more than just reduce email overload” Comment.   CASE STUDY (20 Marks) Ability to swap content out quickly —Prior to rolling out the SnapComms solution, the insurance company were limited to what they could put on staff screensavers. This was due to the fact that pushing out screensaver content to…
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A company is planning to manufacture tennis rackets and has to decide location of the plant.

Operation Management A company is planning to manufacture tennis rackets and has to decide location of the plant. CASE STUDY (20 Marks) A company is planning to manufacture tennis rackets and has to decide location of the plant. The locations being considered are: Mysore, Bangalore and Hosour. The fixed costs located at these three locations…
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A company needs to be careful in its approach while taking decisions regarding territory management

LG India - Approach to Rural Markets A company needs to be careful in its approach while taking decisions regarding territory management The caselet discusses the reasons for the shift of consumer electronics players to the Indian rural market. In this context, it describes the product and promotion strategy employed by LG Electronics India Pvt.…
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A consumer product company is considering the development and launch of a new mosquito repellent.

Marketing Management A consumer product company is considering the development and launch of a new mosquito repellent. CASE STUDY (20 Marks) A consumer product company is considering the development and launch of a new mosquito repellent. This product would consist of a liquid dispenser, like deodorant containers, you are familiar with. The mosquito repellent easily…
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A fictitious data set consisting of thirty respondents was created. The data was mainly constructed to find the relationship between the dependent and independent variable.

A fictitious data set consisting of thirty respondents was created. The data was mainly constructed to find the relationship between the dependent and independent variable.   A fictitious data set consisting of thirty respondents was created. The data was mainly constructed to find the relationship between the dependent and independent variable.   IIBMS ANSWER SHEETS,…
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A guest walked up to the front desk agent in an upscale hotel, ready to check out. As she would normally do when checking out a guest, the agent asked the guest what his room number was.

A guest walked up to the front desk agent in an upscale hotel, ready to check out. As she would normally do when checking out a guest, the agent asked the guest what his room number was. A guest walked up to the front desk agent in an upscale hotel, ready to check out. As…
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A handful of major players, compete head-to-head around the world in the chemical industry. These companies are Dow Chemical and Du Pont of the United States

A handful of major players, compete head-to-head around the world in the chemical industry. These companies are Dow Chemical and Du Pont of the United States   A handful of major players, compete head-to-head around the world in the chemical industry. These companies are Dow Chemical and Du Pont of the United States   IIBMS…
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A high level US executive from New York, who was being groomed

Business Communication A high level US executive from New York, who was being groomed Case Studies CASE STUDY (20 Marks) A high level US executive from New York, who was being groomed to be the next CEO in a Japanese company, had a very strong New York accent. Usually, we only work with international executives,…
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A large city government was putting on a number of seminars for managers of various departments throughout the city

A large city government was putting on a number of seminars for managers of various departments throughout the city   A large city government was putting on a number of seminars for managers of various departments throughout the city   IIBMS ANSWER SHEETS, IIBMS MBA CASE STUDY ANSWER SHEETS, IIBMS MBA CASE STUDY SOLUTIONS, IIBMS…
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A major challenge with an in sourcing outsourcing analysis involves gathering reliable data. Discuss the various groups that should be involved when conducting an insourcing outsourcing analysis

A major challenge with an insourcing outsourcing analysis involves gathering reliable data. Discuss the various groups that should be involved when conducting an insourcing outsourcing analysis A major challenge with an insourcing outsourcing analysis involves gathering reliable data. Discuss the various groups that should be involved when conducting an insourcing outsourcing analysis   IIBMS ANSWER…
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A manufacturer of personal care products in the premium segment starts frequent sales promotions. What is likely to be the impact on the above-mentioned types

A manufacturer of personal care products in the premium segment starts frequent sales promotions. What is likely to be the impact on the above-mentioned types A manufacturer of personal care products in the premium segment starts frequent sales promotions. What is likely to be the impact on the above-mentioned types   IIBMS ANSWER SHEETS, IIBMS…
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A manufacturing company was importing raw material for production

Essential of Management A manufacturing company was importing raw material for production CASE STUDY (20 Marks) A manufacturing company was importing raw material for production. The company was incurring huge losses due to delay in import clearance of raw material. Custom had introduced a new system of clearance through EDI. Mr. Rajan, who was an…
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A manufacturing company was importing raw material for production

Essential of Management A manufacturing company was importing raw material for production CASE STUDY (20 Marks) A manufacturing company was importing raw material for production. The company was incurring huge losses due to delay in import clearance of raw material. Custom had introduced a new system of clearance through EDI. Mr. Rajan, who was an…
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A Market Research organization was looking for a way to assess employee behaviors that were unrelated to actual job performance.

Principles and Practice of Management A Market Research organization was looking for a way to assess employee behaviors that were unrelated to actual job performance. Case Studies Case (20 Marks) A Market Research organization was looking for a way to assess employee behaviors that were unrelated to actual job performance. In other words, every employee…
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A Note on Currency and Index Futures

A Note on Currency and Index Futures why the contracts need to be marked to market The note provides some of the basic definitions used in futures contracts. It covers in detail the application of futures as a derivative instrument, and how market participants like hedgers, speculators andarbitrageurs use futures. The note also explains the role of the clearing house and settlement…
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A Note on Financial Ratio Analysis

A Note on Financial Ratio Analysis To demonstrate the process of financial analysis This technical note explains in detail the analysis of financial statements of a company. It provides insights into two widely used financial tools, ratio analysis and common size statements analysis. The objective of this note is to help the reader understand how these tools should be…
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A Note on Investment Strategies Involving Options

A Note on Investment Strategies Involving Options The note discusses some of the basic definitions often used in option contracts. It covers in detail the various investment strategies involving options. The objective of this note is to make the reader understand better the potential of options as an investment tool and how an options strategy can…
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A Note on Mobile CRM

A Note on Mobile CRM Customer Relationship Management (CRM) is fast emerging as a critical part Customer Relationship Management (CRM) is fast emerging as a critical part of an enterprise's competitive strategy. Over the years, CRM has transformed itself from being a mere web-based contact management and information tool, into a customer-oriented solution that enhances customer experience…
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A Note on the US Airline Industry

A Note on the US Airline Industry To analyze the different factors that determine the structure of the industry The US airline industry traces its roots to 1903, when the Wright Brothers accomplished the first successful flight. In over a century of evolution, the industry has undergone a number of changes. The case discusses the major…
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A pharmaceutical firm that developed particular drug for women wants to understand the characteristics that cause some of them to have an adverse reaction to a particular drug.

A pharmaceutical firm that developed particular drug for women wants to understand the characteristics that cause some of them to have an adverse reaction to a particular drug. A pharmaceutical firm that developed particular drug for women wants to understand the characteristics that cause some of them to have an adverse reaction to a particular…
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