Advertise Management | IIBM | XAVIER

Advertising Management – Define Advertising Copy? Please explain various ways of writing print advertising copy with examples Characteristics of the ideal print advertisement

July 21, 2015

Define Advertising Copy? Please Advertising Management Q1. Define Advertising Copy? Please explain various ways of writing print advertising copy with examples? Q2. Design an AD campaign for a construction engineering company? (Manufacturers of construction product)? Q3. Write short notes on: 1. Characteristics of the ideal print advertisement 2. AIDA Model 3. Medial planning tools 4. ATL / BTL 5. Ad… Read More →

Advertising Management1 – Should Nike switch from a focus on celebrities to a focus on its products in its advertising? Discuss the role of marketing research in helping Nike

July 21, 2015

| No Comments

| Advertise Management

Should Nike switch from a focus Advertising Management 1 VENKY’S OF VENKATESHWARA HATCHERIES Questions (A) Q1. Comment on the advertising strategy adopted previously and currently. Q2. Comment on branding of food products, and their promotion. Q3. Can you think of a different creative strategy for a product like chicken? Lip-sticks with permitted colours can also… Read More →

Advertising Media Planning-What are the principles for selecting media vehicles? Q2. What are the important reasons for using a media mix? Q3. List the strategies used by

August 7, 2015

| No Comments

| Advertise Management

What are the principles for selecting media Advertising Media Planning Multiple Choices: Q1. Advertising done once a month is called a. Continuity b. Flighting c. Pulsing d. All of the above Q2. Classification of geographic areas include a. Regions b. TV market delineation such as DMA’S c. Age d. Both a & b Q3.… Read More →

ICMIND – Marketing Research & Advertising Visit the Web site of The Weather Channel (www.weather.com) Write a report about the type of information available at this site

August 24, 2015

| No Comments

| Advertise Management

Visit the Web site of The Weather Channel Marketing Research & Advertising Q1. Visit the Web site of The Weather Channel (www.weather.com) Write a report about the type of information available at this site. Q2. Identify other potential sources of information about the weather. Q3. Discuss the role of qualitative research in identifying consumer’s needs for weather-related information. Which qualitative research… Read More →

IIMRT – Advertising Management – Describe the management decision problem facing Lexus as it seeks to fight competition from other luxury car manufactures such as Mercedes,

July 21, 2015

| No Comments

| Advertise Management

Describe the management decision Advertising Management Q1. Visit the Web site of The Weather Channel (www.weather.com) Write a report about the type of information available at this site. Q2. Identify other potential sources of information about the weather. Q3. Discuss the role of qualitative research in identifying consumer’s needs for weather-related information. Which qualitative research techniques should be used? Q4. If… Read More →

Media and Advertising Management-What are the differences between industrial & consumer advertising? Q3. Explain the” Roger’s innovation model” State the role of Advertising

August 7, 2015

| No Comments

| Advertise Management

What are the differences between industrial Media and Advertising Management Multiple Choices: Q1. Which of the following is not the spectrum of advertising? a. Sales organization b. Communication with consumer c. Distribution channel d. Advertising for media Q2. AIDA stands for__________ Q3. Which of the following is the indirect role of advertising? a. Lowering… Read More →

XAVIER – Advertising Management – What is advertising? Bring out clearly the changing concept of advertising in modern business world Define sales promotion? Explain the types of sales

July 21, 2015

| No Comments

| Advertise Management

What is advertising? Bring Advertising Management Q1. What is advertising? Bring out clearly the changing concept of advertising in modern business world. Q2. Explain the objectives and functions of advertisement manager. Q3. What is advertisement budget? How do you determine optimal expenditure through advertisement budget? Q4. What are the characteristics of advertising media? Explain.. Q5.… Read More →

Tel: +91 9901366442

Email: aravind.banakar@gmail.com

Advertising Management – Define Advertising Copy? Please explain various ways of writing print advertising copy with examples Characteristics of the ideal print advertisement

Advertising Management1 – Should Nike switch from a focus on celebrities to a focus on its products in its advertising? Discuss the role of marketing research in helping Nike

Advertising Media Planning-What are the principles for selecting media vehicles? Q2. What are the important reasons for using a media mix? Q3. List the strategies used by

ICMIND – Marketing Research & Advertising Visit the Web site of The Weather Channel (www.weather.com) Write a report about the type of information available at this site

IIMRT – Advertising Management – Describe the management decision problem facing Lexus as it seeks to fight competition from other luxury car manufactures such as Mercedes,

Media and Advertising Management-What are the differences between industrial & consumer advertising? Q3. Explain the” Roger’s innovation model” State the role of Advertising

XAVIER – Advertising Management – What is advertising? Bring out clearly the changing concept of advertising in modern business world Define sales promotion? Explain the types of sales

Projects List

Case Study Answers – Assignment Solutions – Project Reports And Thesis

Subjects

Notice nmims Assignment Answer sheets

Features