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ADVERTISING MANAGEMENT

 

 

VENKY’S OF VENKATESHWARA HATCHERIES

Questions (A)

 

(a) Comment on the advertising strategy adopted previously and currently.

(b) Comment on branding of food products, and their promotion.

(c) Can you think of a different creative strategy for a product like chicken?

Lip-sticks with permitted colours can also damage the lips since the stainers are tetra-bromo-fluorosine. When rubbed against the palm, darkness of the stain will indicate the quantity of stainer present. Darkening of lip colour also depends upon the bio-chemistry of individual’s lips.

 

Questions (B)

 

(a) The complete product knowledge is given in the above write-up. What do you think should be the copy

platform for these products? Indicate the theme, the appeal and the buying motives.

(b) Indicate a suitable media mix for advertising these products. Give your reasoning.

 

Case No : 2

ALEMBIC CHEMICAL WORKS LTD. DIRECT MAILINGS OF ALCEPHIN: THE LEGEND AMONG ANTIBIOTICS

 

Questions

(a) Which other businesses/products can be suitable candidates for direct marketing? What promotional techniques can be employed?

(b) Please do some research of your own on direct mailings of pharmaceutical companies. What are your reactions?

(c) Put on your thinking cap. Identify a there for a campaign of one general tonic.

 

CASE : 3 : IS SUPER BOWL ADVERTISING SUPER EFFECTIVE ?

 

Questions:

1. What kind of research design would you recommend for determining the effectiveness of M & M/Mars advertising during the Super Bowl?
2. If the research design involves a survey of households, which survey method would you recommend and why?
3. What kind of measures and scales will you employ in your survey?
4. Can the observation method be used to determine the effectiveness of M & M/Mars advertising during the Super Bowl? If so, which observation method would you recommend and why?
5. Which syndicated services discussed in the book can provide useful information ?

 

 

CASE NO : 4 : NIKE SPRINTS AHEAD OF THE COMPETITION,YET HAS A LONG WAY TO RUN

 

Questions:

1. Should Nike switch from a focus on celebrities to a focus on its products in its advertising? Discuss the role of marketing research in helping Nike management make this decision. What kind of research should be undertaken /
2. How would you describe the buying behavior of consumers with respect to athletic footwear?
3. What is the management decision problem facing Nike as it attempts to retain its leadership position?
4. Define the marketing research problem facing Nike, given the management decision problem you have identified.
5. Develop two suitable research questions and formulate two hypotheses for each.
6. How can the Internet be used to help Nike in conducting marketing research, and in marketing its products?

 

 

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ADVERTISING MANAGEMENT

 

1. Define Advertising Copy? Please explain various ways of writing print advertising copy with examples?

 

1. Design an AD campaign for a construction engineering company? (Manufacturers of construction product)?

 

1. Write short notes on:

1: Characteristics of the ideal print advertisement

2: AIDA Model

3: Medial planning tools

4: ATL / BTL

5: Ad agency organization structure

1. Illustrate positioning statement for:

1: Maruti

2: Nirma washing powder

3: BOSCH

4: Harvard business school

5: Apples

 

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Agricultural Management

1. Discuss the following approaches to the rural development. (15 marks) 1. Sriniketan Experiment 2. Martandam experiment 3. The Gurgaon Experiment 4. Etawah pilot project 5. Nilokheri Experiment
2. Describe what is green revolution and identify how this can be used in order to develop rural India. (10 marks)
3. Differentiate between rural marketing & agricultural marketing? (3 marks)
4. Identify the problems in the marketing of agricultural products. Suggest ways and means as solution to this problem. (12 marks)
5. Distinguish between agricultural finance and industrial finance. (3 marks)
6. What are the different types of agricultural credit and its sources. List out the requisites for a good credit system (12 marks)
7. What do you mean by rural Industrialization. Discuss the issues with the prospectus of 11th 5 year plan. (10 marks)
8. Discuss the role of women in the rural development (10 marks)
9. Identify the latest technological development in the world and in India. Describe how these technologies can be used for the rural development. (15 marks)
10. What is an NGO and discuss how the different NGO’s have played the role of a good samiratan in the rural development in the past and what is your prospective on the same towards future. (15 marks)

 

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ARCHITECTURE MANAGEMENT

 

Case Study No:1

The labeling & Making of goods has a long history & the use of marks to indicate, the source of a particular item can be traced book many countries before Christ. In 1888 however an English novelist wrote” Poison that is bought at a drug store usually has a label on the bottle.

Q 1) Define the term Labels?

Q 2) Explain the types of Labels?

Q 3) Explain the term ‘Cold Glue’?

Q 4) Explain in detail the four factors that determine the efficiency of applying labels to containers?

 

 

Case study No:2

One of the earliest packaging materials & one that is still very useful, is wood in its various forms. Although it is used less frequently as other more sophisticated materials are substituted, it still has an important place industrial packaging for heavy or fragile items that require rigidity & strength.

 

Q 1) Explain the characteristics of wood?

Q 2) Define the advantage & disadvantage of the same?

Q 3) Define the term ‘ Nailed Boxes’ ?

Q 4) Define the term ‘ CRATES’?

 

Case Study No 3

Our economy is a complex structure with many facets & the importance of packaging with in this system is becoming increasingly insignificant The growth of packaging has outrun the technology needed for orderly progress & development.

.

Packaging has roots in nearly all the different departments of an organization.

Q1) Define the importance of the packaging?

Q 2) Explain the scope of the packaging?

Q 3) Explain the term ‘Contract Packagers’?

Q 4) Explain the role of the suppliers in developing & producing packaging components?

 

Case Study No:4

 

The Smallest part of a package & often the most critical, is usually the closure the security of the whole assembly & the integrity of the contents are dependent upon the Cap or tie or whatever is used to complete the package not only must the closure remain intact throughout all the hazards of assembly, storage, handling & shipping, but it must

 

Q 2) Explain the term ‘ Screw Caps’?

Q 3) Explain the term Child-Resistant Caps?

Q 4) Explain the term Cap Liners?

 

 

Architectural Management

 

Attempt all questions:

 

1. By collecting the information from the relevant and authenticated sources, make a report

on the

following:

1. a) Sustainable development
2. b) Conservation
3. c) Schemes for slum area improvement
4. d) Traffic control systems in India in comparison with foreign country.
5. e) Road transport and Rail transport schemes for city transport and compare them.
6. f) Parking problems

 

2. You are entrusted with evaluating a building as a “Complete System”. How would you

do this effectively. You may hold interviews of builders/owners of shops and office

premises and other customers regarding achievements and problems.

 

3. Carry out a critical study of the Architectural pattern of
4. a) 19th Century
5. b) 20th Century
6. c) Early 21st Century

 

Based on your study, project your opinions and suggestions for further development.

 

4. You will agree that all about urban planning and landscape is equally true for rural

design and landscape. However, the scale is different, cost of the land is less, size of

the plot is bigger and with the closeness of nature, achievement is comparatively easy.

What is important is the approach.

Keeping in mind that every village to be developed into a mini town with aesthetic

landscape, what would be your approach in order to achieve the desired level as stated

above.

 

5. Case Study of a House

 

Issues to be Addressed :

1. Study all details shown in the plan, the axonometric view and orientation, and comment on the total planning.
2. Find out the total plinth area by preparing working drawings.
3. State various measures proposed to achieve economy in cost.
4. Give a thought to solar system for heating water, landscaping treatments, and plan’s

Usefulness for farm house.

 

 

AUDIT MANAGEMENT

 

 

Q1) Focus of the auditor is no longer on the routine audit but rendering value added services like

cost efficiency and decision making. Critically examine the statement with particular emphasis

on the changing computer environment?

Q2) How can the auditor be useful in achieving the objectives of a Charitable Trust or Society and a Co-operative Society? What is the legal position under the relevant status?

Q3) It is the job of the directors to prepare the accounts of a company, auditor only reports on it.

Elucidate and describe the types of audit report?

Q4) The thrust area of an auditor is “True and Fair” and not “True and Correct” Elucidate in the

light of statutory provisions under the Companies Act 1956.

Q5) Discuss the three types of audits, which although not mandatory under the Income Tax Act

1961, are get done by the assessee to avail certain benefits under the act?

Q6) Examine the changes brought about in the role of an auditor with the growth of information

technology and rapidly changing computer environment?

Q7) The auditor only audits the books of account, he does not guarantee them. Elucidate.

Q8) Tax auditor is a Catalyst of Revenue Collection, function of the State on the one hand, and a

Consultant to the tax payer on the other, discuss?

Q9) Who can be appointed as an auditor of co-operative societies? What are the rights and duties of auditor under Maharashtra Co-operative Societies Act?

Q10) An auditor is protected from unceremonial removal from office enabling him to maintain his independence? Do you agree with the statement? If so discuss the position of the auditor in

this regard in the light of statutory provisions under the Companies Act 1956?

 

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AUDITING

 

 

Q1) H.W.P. Private Ltd. Is having only two members H and W. During the audit of accounts for the year ended 31st March 2000, you as a auditor find that :

1. a) H, who is in charge of purchases has introduced fictitious purchase bills of Rs 50 lakhs.
2. b) W, who is in charge of sales has sold goods worth Rs 1 crore without bringing the same in the books of accounts. You raise the matter with H and W in their capacity as directors. They contest that as this is a position known to them and within their own fold, you should not report the same under the Company’s Act 1956. Discuss whether the above arguments are acceptable under the Company’s Act 1956 for non-reporting?

Q2) As an auditor, how would you react to the following situation? The company produced photocopies of fixed deposit receipts as the original receipts were kept in the iron safe of the director finance who was presently out of the country on company business?

Q3) ABC Private Limited is engaged in the wholesale business of buying and selling silk sarees. The accounts are maintained under the Companies Act from 1st October to 30th September each year. The Chief Accountant of the company is requesting the tax auditor to conduct tax audit U/S 44 AB of the I. T. Act for the period for which accounts have been maintained under the Company’s Act. As the tax auditor of ABC Private Limited, how will you react to the Chief Accountant request?

Q4) Comment : The Auditor is responsible for failure to disclose the affairs of the company kept out of books and concealed from him.

Q5) Comment : Balance confirmations from debtors/creditors can only be obtained for balances standing in their accounts at the year end?

Q6) Give your comments and observations on the following many cheques have been received by the auditor on the last day of the year, but not yet deposited with the bank?

 

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BANKING MANAGEMENT

 

 

Q.1) The exchange rate and forward rate of rupee against US dollar on 3^rd November, 2008 is given below:

 

 

Spot rate 1 US dollar	Rs 45.36
One month forward	3.72%
Three months forward	3.27%
Six months forward	2.76%
Twelve months forward	2.26%

 

 

Calculate the forward rate, forward premium rate and swap rate from the given data.

 

 

Q.2) In May beginning you decide that shares in X Ltd. will rise over the next month or so. The current price is Rs 100 and you hope that the shares will be at Rs. 150 by the end of July. Give your comments if the Option is traded and if the option is not traded. Make assumptions.

Q.3)

10. The unit price of TSS scheme of a mutual fund is Rs 10. The public offer price (POP) of the unit is Rs 10.204 and the redemption price is Rs 9.80.

Calculate

1. Front-end load and
2. Back-end load.

5. A can earn a return of 16% by investing in equity shares on his own. Now he is considering a recently announced equity based mutual fund scheme in which initial expenses are 5.5 percent and annual recurring expenses are 1.5 percent. How much should the mutual fund earn to provide Mr. A a return of 16%

Q.4) The closing price of the stock of Veryfine Ltd. at the stock exchange for 20 successive days was as

 

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BANKING MANAGEMENT

 

1) Import Export Business is enjoying various facilities. Give in brief information about it.

2) What is the role of Reserve Bank of India in exchange control? Write with special reference to Import – Export.

3) What do you know about Exim Bank? How it is encouraging import-export trade?

4) Human Resources with technical support has changed the Banking scenario. Give your comments.

5) Development of human resources is the challenge before banking industry. Express your views with special reference to India.

6) Customer expectations are very high in Banking Industry. Give your comments.

7) Pricing strategy is controlled by external factors as well as RBI. Please define it.

 

 

BIO-TECHNOLOGY MANAGEMENT

 

Q1) Define Bio technology and explain the meaning of old and new biotechnologies. Comment on the multidisciplinary nature and the commercial potential of bio technology?

Q2) Discuss the scope and importance of biotechnology in promoting human Welfare?

Q3) Define vector. Briefly describe the various kinds of vector in E. coli?

Q4) Describe in some detail the various strategies for the integration of DNA inserts into the vector?

Q5) Explain PCR procedure under the following heads:-

1. a) PCR primers
2. b) PCR efficiency
3. c) Annealing temperature and
4. d) Amplicon size.

Q6) List various variations of PCR Procedure and briefly describe the methods, logic and

applications of any tow of these variations?

Q7) Briefly describe the various approaches for the production of virus resistant transgenic plants and

compare their merits, demerits, and applications?

Q8) Discuss the various applications of transgenic plants, and the problems encountered in their

productivity utilization?

Q9) Briefly describe the meaning of oil quality and explain the various approaches for the

modification of oil quality through genetic transformation?

Q10) Briefly describe the meaning of starch quality and explain the various strategies for starch quality modification?

Q11) Discuss the role of biotechnology in health care giving suitable examples to support your views?

Q12) Define Vaccine. Briefly Explain the different types of vaccine and enumerate their advantages and limitations?

Q13) Define genetic disease. Briefly explain the techniques for their detection and modes of their

therapy?

Q14) What Is drug Targeting?

Q15) Briefly outline the procedure for isolation?

Q16) Define downstream processing. Briefly describe the various steps in down stream processing?

Q17) Define enzyme. Briefly describe the major categories of fermentation, their requirements and applications.

Q18) What is bioreactor. Briefly describe major categories of fermentation, their requirements and application?

Q19) List down various types of metabolites produced of enzymes from microbes.

Q20) What are bio-control agents? Discuss their applications using suitable examples?

Q21) Define strain improvement and briefly discuss the various approaches used for strain

improvement?

 

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BRAND MANAGEMENT

 

CASE – 1       OLD SPICE COSMETICS FOR MEN

Old Spice has been a global brand of cosmetics for men. Their range includes, after-shave lotion, lather shaving cream, talcum powder, shampoos and hair cream. In India the first and most successful product launched was after-shave lotion.

1. Make an alternative advertising plans for Old Spice. Has the advertising helped the brand to gain grounds in India? Please give your comments.

CASE 2         KINETIC HONDA

1. Please attempt restructure the firm’s brand objective and then build their marketing strategy with focus on their brand.

 

CASE 3    LA BELLE COSMETICS

 

Looking at the case, what advise would you offer to the Sarins on the following points:

 

• Have Sarins taken care to use the brand value in their sales efforts?
• Should they trim the product range?
• Should they increase production by adding more people and if yes, where and how will they sell the additional production?
• Are they missing out on any of the marketing mix factors? Please explain how they can improve their operations.
• Plan an advertising campaign for the range of products, assuming the benefits they would provide to the users

 

 

 

CASE – 4    BRANDING A CAR CITI MOBILES LTD (CML)

 

Select the market segment; build the buyer’s profile and process of purchase decision, actual purchase action. Plan out advertising media, promotional plans for Silky. How should Silky go about building its brand identity and brand equity? Where should it be positioned the market place and why? Do you think the brand name is right for the product? Discuss and suggest alternate brand names wit our reasons for the same?

 

Ana1yse the market research presented in the case to determine if the research was conducted with right objectives in mind. Should they have arranged for more than one research with separate objectives to make them exhaustive, to the point and useful?

 

Case-5  NIRLEP

 

• Discuss if the company has done enough to build its brand name. If it has not, then suggest ways of building brand image?

 

• Describe the Maslow’s hierarchy of needs. How can you relate the needs with consumer behaviour?

 

• Is it necessary to segment the market? If yes, then give four important criteria with which the segmentation is done?

 

• Discuss the user based segmentation with examples?

 

• How does the innovative product penetration take place in the market? What pitfalls it has to surmount?

 

• ‘It is important to understand the socio-cultural ethos of your market segment.’ Discuss?

 

CASE – 6 (14 Marks)   COMPUTERS LTD (CL)

 

Discuss if the company could have avoided the price war by promoting its brand?

 

 

Business Communication

1. Explain the nature and general purpose of financial statements
2. What is meant by the term ‘Just-in-Time’ Inventory system?
3. Differentiate between push and pull strategies for promotion
4. Define the term “Material Management”. What are the problems faced by materials managers in today’s world?
5. Define channel of communication, discuss different types of channels of business communication
6. What is a bad news message?
7. What do you understand by the phrase ‘Readers responses are sharpened by Situation’?
8. What is resume deception and personal data in resume writing?

Q6. What do you know about ‘Adjustment Requests’?

Q7. Which format one should perceive while writing a report?

Q8. What are Functional Words and which function they perform?

 

BUSINESS COMMUNICATION

Q1) Write short notes (any two)

1. a) The right Resumes for Effective job hunting
2. b) E-Mail Messages as tool for successful business communication

Q2) Explain the following (any two).

1. Communicating Across Cultures
2. b) Using Visuals as aid for business communication

 

Q3) Explain in brief the process of effective Job hunting

Q4) How business meetings are planned and discuss the process of Conducting and Recording Meetings

Q5) Discuss the various aspects of writing Research Reports

Q6) Discuss the various aspects of Creating Goodwill in business communication

Q7) Critically evaluate Using of Choosing the Right Word, Revising Sentences and Paragraphs in an effective business communication.

Q8) Define Team for business communication and Explain in brief the effective ways of Working and Writing in Teams.

BUSINESS COMMUNICATION

 

CASE-1 (20 Marks)

 

Nestle has launched quality street ,lion and after 8 choclates imported from Europe. Qualtty Street is an assortment of chocolates priced at Rs. 7 5 for 218 gm. After Eight is a popular adult chocolate priced at Rs.25 for 20 gm and Lion is a caramel wafer bar priced at Rs. 20 for a 45 gm bar. (Kit Kat )is priced at Rs. 6 for a 17 gm bar and has a chocolaty taste while Lion has a crunchy taste). The brands have different tastes and will appeal to different target segments (though the target segment is one which may have already been exposed to these brands during visits abroad). These brands have been introduced in metros in upmarket stores which sell

brands bears the label “lmported by Nestle India Ltd.” indicating that they may be better than smuggled ones (which may be stale).

 

Question :

1 Suggest suitable media /media vehicles for promoting these brands. Give reasons in support of your answer

2 What business communication media you will utilize if you have to launch a soap in rural India?

 

CASE -2 (20 Marks)

The herbal shampoo market is valued at around Rs. 100 crores. Ny/e, Ayur, Dqbur and Biotique are some of the established brands in the market. Helene Curtis (JK Group) has introduced a premium herbal shampoo (with variants Shikskai, henna and qmla and brqhmi and josur) priced between Rs. 80 and Rs. 90 (500 ml) for different types of hair. The proposition is

the benefits offered by lhe variant based on the combination of herbs, benefits offered by the variants range from extra protection and nourishment to colour, body and bounce. The shampoos have been launched under the brand name Premium Herbsl Shsmpoos and they target urban housewives with a monthly household income of Rs.25,000. The brand is distributed through 7 0,000 retail outlets and 120 Raymond shops. The company has planned only point of purchase (POP) posters initially and may consider the electronic media

later. The shampoo has an annual advertising expenditure of Rs. 10 crores.

 

Question :

1 Comment on the marketing mix of JK’s Premium Herbsl Shampoos ?

2 How can you make their communication more effective ?.

 

CASE 3 (40 Marks)

(i) Iran Rafsanjan Co., Rafsanjan City, Iran has taken a marine insurance policy No. VB/84/3629/29 dated 20th December, 2005 from Albroz Insurance Co., Kerman City, Iran for the import of 500 tractor gears from Apex Products (India) Ltd., Delhi. The exporter shipped the cargo on board vessel — SEEMA on 26th December, 2005 for Bandar Abbas Port of Iran.

As per the letter of credit condition, the exporter was required to fax the shipment details to Albroz Insurance Company within 24 hours of the shipment. However, the exporter could not fax such details due to change in telephone (fax) number of the insurance company.

Draft an express telegram to intimate shipment details.

 

1. ii) Yours is a multinational company having joint venture with a Chinese company. Plant is to be located at

Surat. The company immediately needs an Executive – Foreign Affairs (male/female) with ability of “writing and speaking Chinese language.

Draft a recruitment advertisement for publication under classified column of a national daily. Salary-is no bar for the right candidate. E-mail address -info@krishnafashions.com

 

iii) The local head office of State Bank of India is located at 11, Parliament Street, New Delhi-110001. The bank wants to construct 76 flats at Noida for its employees and invite applications for pre-qualification of contractors. Full details are available on its website – www.sbi.co.in or www.statebankofindia.com/procurement_news.

Draft a notice for pre-qualification of contractors.

 

1. iv) The Joint Admission Board (JAB) of Indian Institutes of Technology in its meeting held on 17^th September, 2005 at Kolkata has taken some decisions with regard to Joint Entrance Examination (JEE) 2006, i.e., to appear in JEE, one must secure at least 60% marks (55% for SC/ST and PD) in 10+2 examination; a candidate can have only two attempts with effect from JEE-2006; and a candidate who joins any of the IITs through JEE-2006 will not be permitted to appear in JEE in future.* It was also decided that candidates, who have passed their qualifying examination in 2005 or earlier, will be allowed to appear in JEE-2006 as the last chance, witji no consideration of marks or attempts at JEE subject to age requirements. On behalf of the JAB, draft a suitable press release to be issued by organising chairman highlighting these decisions.

 

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BUSINESS COMMUNICATION

Q1. What is a bad news message? (10 marks)

Q2. What do you understand by the phrase ‘Readers responses are sharpened by Situation’? (10 marks)

Q3. Differentiate between Direct and Indirect Approach? (10 marks)

Q4. What are the basic strategies for writing bad-News Messages? (10 marks)

Q5. Define the term ‘Stylistic Accuracy’. (10 marks)

Q6. What is resume deception and personal data in resume writing? (10 marks)

Q7. Why is a claim letter written? (10 marks)

Q8. Define communication. Discuss the importance of communication with reference to an individual and an organization. (10 marks

 

Business Environment

 

Q1. Discuss how the environment acts does as a stimulant to business. Analyze why business often does little for the preservation of physical environment despite the fact that it is significant for business activity. (10 marks)

Q2. What is information collection

Q3. What does management transfer involve

Q4. Discuss strategic Human Resource Management

Q5. Discuss per capital income of India.

Q6. What are the consequences of expansion in the money supply

Q7. Discuss mineral resources of India?

Q8. Give nature of Indian planning.

 

 

Business Environment

Q1. Discuss how the environment acts does as a stimulant to business. Analyze why business often does little for the preservation of physical environment despite the fact that it is significant for business activity.

Q2. Explain the relevance of ecological issues to business environment

Q3. What do you understand by Business Social Responsibility ( B S R ). How this can be used to improve the Business Environment

Q4. Explain how the business in an organization can be regulated with regard to the Organization’s Basic Objectives

Q5. Describe in detail the different role played by the Government towards enriching the business Environment.

Q6. In the Business Environment context, explain how the Political and legal Environment of business plays a vital role. Justify by bringing in suitable examples

Q7. Evaluate the advantages and disadvantages of FDI. What is your opinion on the role of FDI in the Retail Sector? Justify your views with India\’s experience in this sector.

Q8. Give any three critical elements of economic environment of Business

 

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BUSINESS ENVIRONMENT

CASE 1

Q1) Imagine that you are in-charge of a major chemical plant, manufacturing points. At present, the general awareness about the mandatory requirements for chemical industry is very low. Even if the compliance record is maintained, it is not disclosed to all employees. (25 marks)

1. i) What are the activities that are critical to the company’s environmental management

certification?

1. ii) List the activities which have potential environmental impacts in a pint industry.

iii) List the legal requirements.

1. iv) Is there a trade related issue involved in this case
2. v) Explain, how your company can prepare itself towards certification.

CASE 2 :

Q2) XYZ company is an equal opportunity employer. XYZ Co has always upheld the

spirits of freedom, human welfare, fair practices and fair treatment to all employees. It has the image of a socially responsible company in India. XYZ Co., has never involved itself in any study deals, even if it could bring good profits. (15 Marks)

Please answer the following questions :

1. i) Should XYZ Co take up the assignment?
2. ii) How can XYZ Co maintain business viability and growth without compromising on basic rights and values enshrined? In the mission statement of the company?

iii) What alterations may be sought in the agreement and why?

CASE 3

Q3) On the night of December 23, 1983 a dangerous chemical reation occurred in the UnionCarbide factory in Bhopal, when a large amount of water got into the MIC i.e. Methyl Isocyanatestorage tank. When the leak was detected by workers at 11.30 pm, their eyes began to tear and burn. The rest is history. About 40 tons of MIC poured out of the tank for nearly 2 hours and escaped into air, spreading within 8 km down wind, About 4000 people were killed in sleep or as they fled in terror, hundreds of thousands were injured or effected the victims who were almost entirely the poorest members of the population. The poisonous gas, caused death and left the survivors with

 

Questions :

1. i) From Bhopal Tragedy, what an industrial manager learns? What safety procedures are to be

followed. Study the case deeply and state what were the defects of MIL unit. In view of this case,

prepare a disaster management plan, which could cover be useful to a chemical company. (10 Marks)

Q 4)

1. i) List the methods of waste management in the order of preference. (5 Marks)
2. ii) What are the advantages of solid waste incernaton? (5 Marks)

iii) Define hazardous waste (5 Marks)

1. iv) List the legal provisions in the Environment Protection Act pertaining to hazardous waste

(5 Marks)

Q 5)

1. i) Discuss the role of CPCB (Central Pollution Control Board) in the pollution control activities in India. (2 Marks)
2. ii) Mention the salient points of the 3 Acts : (2 Marks)

 The Air (prevention and control of pollution) Act 1981

 The Water (prevention and control of pollution) Act 1974

 The Environment (Protection) Act 1986

iii) Explain the very elements of EIA (Environmental Impact Assessment) – different types of

Impact Assessments – the benefits of EIA – The EIA process, key points to remember while

conducting an effective EIA. (2 Marks)

1. iv) Compare and contrast “polluter pays principle” with “beneficiary pays principle”. (2 Marks)
2. v) What are the tenets of Risk management – explain the steps involved through a chart. (2Marks)

 

BUSINESS ENVIRONMENTAL

 

 

1. Discuss how the environment acts does as a stimulant to business. Analyze why business often does little for the preservation of physical environment despite the fact that it is significant for business activity.

 

2. Explain the relevance of ecological issues to business environment

 

3. What do you understand by Business Social Responsibility ( B S R ). How this can be used to improve the Business Environment.

 

4. Explain how the business in an organization can be regulated with regard to the Organization’s Basic Objectives.

 

5. Describe in detail the different role played by the Government towards enriching the business Environment.

 

6. In the Business Environment context, explain how the Political and legal Environment of business plays a vital role. Justify by bringing in suitable examples.

 

7. Evaluate the advantages and disadvantages of FDI. What is your opinion on the role of FDI in the Retail Sector? Justify your views with India’s experience in this sector.

 

BUSINESS ETHICS

 

Q1) What is Ethical Analysis and discuss its Application: in Corporate Decision Making?

Q2) Define Corporate Ethical Leadership and discuss its nature and features?

Q3) What is Corporate Social Responsibility? Explain its characteristics?

Q4) Enumerate and explain the Ethical Implications of Technology?

Q5) Write short notes (any two)

1. Ethical Analysis and its Application in Personal Decision Making.

 

1. Corporate Culture

Q6) Explain the following concept (any two)

1. Social Reporting.
2. Ethics in Finance Accountancy.

Q7) Define Ethics. Discuss the relation of Ethics and Human Resources Management?

Q8)  What is the role of Ethics in Marketing?

 

 

Business Ethics

 

Q1. Give benefits of ISO 9000 quality systems

Q2. What is imperative need

Q3. How promotion of ethical values occur

Q4. Write note on electrification of villages

Q5. Discuss social justice according to Gandhi

Q6. Discuss seven points of mahatma Gandhi

Q7. Write a note on human culture and civilization

Q8. What is the relation of ethics in business

Q9.  Write a note on consumerism

Q10. Write a note on Consumer Safety

Q11. Give benefits of consumer education

Q12. Discuss consumerism

 

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BUSINESS ETHICS

 

 

1. Analyze the ethics of marketing Publius using utilitarianism, rights, justice, and caring. In your judgement, is it ethical to market Publius? Explain
2. Are the creators of Publius in any way morally responsible for any criminal acts that criminals are able to carry out and keep secret by relying on Publius? Is AT &T in anyway morally responsible for these? Explain your answers.
3. In your judgment, should governments allow the implementation of Publius? Why or why not?

1.In your judgment, is it wrong, from an ethical point of view, for the auto companies to submit plans for an automobile to China? Explain your answer?

2. Of the various approaches to environmental ethical issues raised by this case? Explain your answer.
3. Should the U.S. government intervene in any way in the negotiations between U.S. auto companies and the Chinese government? Explain.

 

1. In your judgment, do the managers of the Robert Hall store have any ethical obligations to change their salary policies? If you do not think they should change, then explain why they have an obligation to change and describe the kinds of changes they should make. Would it make any difference to your analysis if, instead of two departments in the same store, it involved two different Robert Hall Stores, one for men and one for women? Would it make a difference if two stores (one for men and one for women) owned by different companies were involved? Explain each of your answers in terms of the relevant ethical principles upon which you are relying.
2. Suppose that there were very few males applying for clerks’ jobs in Wilmington while females were flooding the clerking job market. Would this competitive factor justify paying males more than females? Why? Suppose that 95 percent of the women in Wilmington who were applying for clerks’ jobs were single women with children who were on welfare while 95 percent of the men were single with no families to support. Would this need factor justify paying females more than males? Why? Suppose for the sake of argument that men were better at selling than women, would this justify different salaries?
3. If you think the managers of the Robert Hall store should pay their male and female clerks equal wages because they do “substantially the same work” then do you also think that ideally each worker’s salary should be pegged to the work he or she individually performs (such as by having each worker sell on commission)? Why? Would a commission system be preferable from a utilitarian point of view considering the substantial book keeping expenses it would involve? From the point of view of justice? What does the phrase substantially the same mean to you?

1) What are the legal issues involved in this case, and what are the moral issues? How are the two different kinds of issues different from each other, and how are they related to each other? Identify and distinguish the “systemic, corporate and individual issues” involved in this case.

2) In your judgment, was it morally wrong for Shawn Fanning to develop and release his technology to the world given its possible consequences? Was it morally wrong for an individual to use Napster’s website and software to copy for free the copy righted music on another person’s hard drive? If you believe it was wrong, then explain exactly why it was wrong. If you believe it was not morally wrong, then how would you defend your views against the claim that such copying is stealing? Assume that it was not Illegal for an individual to copy music using Napster. Would there be anything immoral with doing so? Explain?

3. Assume that it is morally wrong for a person to use Napster’s website and software to make a copy of copyrighted music. Who, then, world be morally responsible for this person’s wrong doing? Would only the person himself be morally responsible? Was Napster, the company, morally responsible?

Wash shawn Fanning morally responsible? Was any employee of Napster, the company, morally responsible? Was the operator of the server or that portion of the Internet that the person used morally responsible? What if the person did not know that the music was copyrighted or did not think that it was illegal to copy copyrighted music?

4. Do the music companies share any of the moral responsibility for what has happened? How do you think technology like Napster is likely to change the music industry? In you judgment, are these changes ethically good or ethically bad?

 

BUSINESS ETHICS

CASE -1 (20 Marks)

Joan, an employee of Great American Market, was warned about her excessive absenteeism several

times, both verbally and in writing. The written warning included notice that “further violations will

result in disciplinary actions,” including suspension or discharge.

Questions:

1. Was the suspension fair?
2. Did Joan act responsibly?
3. Should she be fired?

CASE-2 (20 Marks)

You own a cement company, and deal with most the local contractors for cement, sand, etc. You have

a reputation of high quality products, and for good customer service with your customers. Your

foreman has just run the standard quality control tests you have performed regularly on your products.

When the test results are ready, you discover that the new batch of product is 9% less durable than

your usual material

Questions:

1) Should you tell your customers?

2) Should you discount the price?

3) Should you tell your employees, so they will be knowledgeable with the customers?

4) Would you use this cement on foundations for your own house?

Page 2 of 3

CASE-3 (20 Marks)

Fred, a 17-year employee with Sam’s Sauna, was fired for poor job performance and poor attendance,

after accruing five disciplinary penalties within a 12-month period under the company’s progressive

disciplinary policy. A week later, Fred told his former supervisor that he had a substance abuse

problem.

Questions:

1) Should Fred be reinstated?

2) Was the company fair to Fred in helping him receive treatment?

3) Did the personnel director behave ethically toward Fred?

4) Did he act ethically for his company?

5) Would it be fair to other employees to reinstate Fred?

CASE-4 (20 Marks)

In January of last year, the S.S. Vulgass, an oil tanker of the Big Dirty Oil Company ran around in the

area just north of Vancouver, spilling millions of gallons of crude into the waters and onto the beaches

of British Columbia and southern Alaska. The damage to the beaches and wildlife and consequently to

the tourist industry, the ecology and the quality of life of the local residents is incalculable, but in any

case will require many millions of dollars for even the most minimal clean-up.

Questions:

1) The question is, who is responsible?

2) Against whom should criminal charges be leveled?

3) What should be done, if anything, to punish the corporation itself?

4) What about the CEO?

 

BUSINESS MANAGEMENT

 

REMAINS OF A DREAM

 

QUESTIONS

 

1. Identify and analyse the environmental factors in this case.
2. Who were all responsible for this tragic end?
3. It is right on the part of the government and promotional agencies to woo

entrepreneurs by promising facilities and incentives which they are not sure of being able to provide?

4. Should there be legislation to compensate entrepreneurs for the loss suffered

due to the irresponsibility of public agencies? What problems are likely to be olved and created by such

legislation?

5. What are the lessons of this case for an entrepreneur and government and promotional agencies?

 

No : 2  THE COSTS OF DELAY

 

QUESTIONS

1. Discuss internal, domestic and global environments of business revealed by this case.
2. Discuss whether it is the domestic or global environment that hinders the globalization of Indian

business.

3. Even if Elf had not acquired Premier Oil, what would have been the impact of the delay in the clearance on IOC?
4. What would have been the significance of the foreign acquisition to IOC?
5. What are the lessons of this case?

 

No : 3  NATURAL THRUST

 

QUESTIONS

1. Explain the environmental factors which Balsara used to its advantage.
2. What is the strength of AAII to market ayurvedic toothpaste in USA?

 

No : 4  THE SWAP

 

QUESTIONS

1. Examine the internal and external factors behind Reliance’s decision for the swap deal.
2. What environmental changes could make swap deal unattractive in future?
3. Could there be any strategic reason behind the decision to import and export naphtha?
4. Should Reliance import and export naphtha even if it does not provide any profit advantage?

 

No : 5  A QUESTION OF ETHICS

 

QUESTIONS

1. Why did Telco land itself in the problem (supply problem in respect of AC kits)?
2. If the allegation about the supplier is right, discuss its implications for the supplier.
3. Evaluate the ethical issues involved in the case. (Also consider the fact Maruti was 50 per cent Government owned.)

 

No : 6  DIFFERENT FOR GAMBLE

 

QUESTIONS

1. Discuss the reasons for the initial failure of P & G in Japan.
2. Where did P & G go wrong (if it did) in the evaluation of the Indian market and its strategy?
3. Discuss the reasons for the difference in the performance of P & G in India and China.

 

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Business Management

Q1. Explain the rise of management as a profession

Q2. “Coordination is the orderly arrangement of group”

Q3. Give principles of Organization

Q4. Discuss Management thought

Q5. Explain Development

Q6. Give stages of current state of management theory

Q7. Compare administration versus management

Q8. Discuss Management as art or science

 

Business Planning & Policy

 

Q1. Define business policy. What re the features of business policy?

Q2. What is the significance of business policy course?

Q3. What are the phases in the development of strategic management?

Q4. How has strategic management changed in 21st century?

Q5. Explain financial analysis as technique of internal analysis

Q6. How to identify Critical succes factors in industry?

Q7. What are the steps in SWOT analysis?

Q8. Explain TOWS Matrix.

 

 

 

 

 

BUSINESS PLANNING & POLICY MANAGEMENT

 

Q1) XYZ Ltd. Wishes to adopt the cost-leadership business strategy for one of its SBUs. How should it ensure operational effectiveness in terms of productivity, processes, people and pace? If, after 1 year, the company wishes to change over to a differentiation business strategy, identify the changes it should bring in its approach to attain operational effectiveness. (10 marks)

 

Q2) Take an example of any service institution of your choice (example: hospital) and suggest how operational control will work in such an institution. (10 marks)

 

Q3) Discuss the importance of strategic changes for the following organizational systems (a) Information, (b) Control, (c) Appraisal, (d) Motivation, (e) Development and (f) Planning (10 marks)

 

Q4) Take an example of an Indian company. What steps should it undertake for resource allocation for implementing its strategies? What difficulties could be expected while doing so and how can they be dealt with? (10 marks)

 

Q5) In what way is the concept of life cycle and SWOT analysis helpful in making strategic choice at the business level? (10 marks)

 

Q6) Explain why business policy is a capstone, integrative course. How can an understanding of business policy help in a career choice? (10 marks)

 

Q7) Explain the meaning of strategic management in your own words. Identify the roles that CEOs play in strategic management. (10 marks)

 

Q8) Describe the essential characteristics of a mission statement. In what different ways can a mission statement be formulated? (10 marks)

 

Q9) Explain the technique of ‘balanced scorecard’.

OR

Q9) Explain the term ‘corporate restructuring’. (10 marks)

Q10) Explain the following terms: (10 marks)

1) Cost leadership

2) Differentiation

3) Focus

 

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Business strategy

 

Q1. XYZ Ltd. Wishes to adopt the cost-leadership business strategy for one of its SBUs. How should it ensure operational effectiveness in terms of productivity, processes, people and pace? If, after 1 year, the company wishes to change over to a differentiation business strategy, identify the changes it should bring in its approach to attain operational effectiveness.

Q2. Take an example of any service institution of your choice (example: hospital) and suggest how operational control will work in such an institution. (10 marks)

Q3. Discuss the importance of strategic changes for the following organizational systems (a) Information, (b) Control, (c)

Appraisal, (d) Motivation, (e) Development and (f) Planning (10 marks)

Q4. Take an example of an Indian company. What steps should it undertake for resource allocation for implementing its strategies? What difficulties could be expected while doing so and how can they be dealt with? (10 marks)

Q5. Give organization implementation block diagram. (10 marks)

Q6. Discuss career planning & development. (10 marks)

Q7. Discuss about differentiation strategy. (10 marks)

Q8. What is the role of the corporate parent?

 

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CHARTERED FINANCE

Q1) Write down the equation defining a project’s internal rate of return? In practice

how is IRR calculated? Explain in detail.

Q2) What is meant by a bond’s yield to maturity and how is it calculated?

Q3) What is the difference between a discount rate and a discount factor?

Q4) What is meant by limited liability? Do corporations have limited liability? What

about a sole proprietorships?

Q5) What is meant by dual class equity? Do you think it should be allowed or

outlawed?

Q6) Explain why equity can sometimes have a positive value even when companies

file for bankruptcy.

Q7) Explain the difference between merger and reverse merger?

Q8) Explain purchasing power parity theory?

Q9) Define the following term :- (Any 2)

1. a) Spot price
2. b) Basic risk
3. c) Mark to market

Q10) Define operating lease and financial lease?

CHARTERED FINANCE

CASE STUDY : 1

Air Spares is a wholesaler that stocks engine components and test equipment for the commercial aircraft industry. A new customer has placed an order for eight high-bypass turbine engines, which increase fuel economy. The variable cost is $ 1.4 million per unit, and the credit price is $ 1.65 million each. Credit is extended for one period, and based on historical experience, payment for about 1 out of every 200 such orders is never collected. The required return is 2.5 per cent per period.

Q1) Assuming that this is a one time order, should it be filled? The customer will not buy if credit is not extended?

Q2) What is the break-even probability of default in port (a)?

Q3) Suppose that customer’s who do not default become repeat customers and place the same order every period forever. Further assume that repeat customers never default. Should the order be filled? What is the break even probability of default?

Q4) Describe in general terms why credit terms will be more liberal when repeat orders are a possibility.

CASE STUDY : 2

Taper Corporation shows the following information on its 2007 income statement.

Sales = Rs 1,62,000/-; Cost = Rs 93,000/-; Other Expenses = Rs 5,100/-; Depreciation Exp = Rs 8,400/-;

Interest Expenses = Rs 16,500/-; Taxes = Rs 14,820/-; Dividends = Rs 9,400/-.

In addition you are told that the firm issued Rs 7,350/- in new equity during 2007 and redeemed Rs 6,400/- in outstanding long term debt.

Q1) What is the 2007 operating cash flow?

Q2) What is the 2007 cash flow to creditors?

Q3) What is the 2007 cash flow to stockholders?

Q4) If net fixed assets increased by Rs 12,000/- during the year, what was the addition to NWC?

 

CASE STUDY : 3

Assume you are considering a new product launch. The project will cost $ 1,40,000/- have a four year life, and have no salvage value, depreciation is straight line to zero. Sales are projected at 170 units per year, price per unit will be $ 17000, Variable cost per unit will be $ 10,500 and fixed cost will be $ 3,80,000 per year. The required return on the project is 12 per cent, and the relevant tax rate is 35 per cent.

Q1) Based on your experience, you think the unit sales, variable cost and fixed cost projections given here are probably accurate to within  10 per cent. What are the upper and lower bounds for these projections?

Q2) What is the base case NPV? What are the best case and worst case scenarios?

Q3) Evaluate the sensitivity of your base case. NPV to change its in fixed costs?

Q4) What is the cash break even level of output for this project (ignoring taxes)?

CASE STUDY : 4

Suppose your company needs to raise $ 20 million and you want to issue 30 year bonds for this purpose. Assume that the required return on your bond issue will be 7 per cent, and you are evaluating two issue alternatives, a 7 per cent annual coupon bond and a zero coupon bond. Your company’s tax rate is 35 per cent.

Q1) How many of the coupon bonds would you need to issue to raise the $ 20 million? How many of the zeroes would you need to issue?

Q2) In 30 years, what will your company’s repayment be if you issue the coupon bonds?

Q3) What if the issue the zeroes?

Q4) Do you have any other alternative explain in detail?

 

 

CLINICAL PHARMACOLOGY

 

CASE STUDY: 1

Rancip co. wants to discover and develop a new drug costs $ 800-1000 million and takes longer than 12 years. Clinical development the most important step prior to a drug entering the market takes 7 years. Each day’s delay in completing the drug development and launching the product in the market means a revenue loss of $ 1 million. So they appoint Mr. Kate as a project mager and the company expects the company expects the project management techniques to reduce this increasing cost and time pressure.

 

Questions:-

Q.1) What are the important responsibilities of Mr. Kate?

Q.2) What are the different stages Mr. Kate will use in the Process to set up the project and run it?

Q.3) On what elements will Mr. Kate focus?

Q.4) What are your Suggestions?

 

CASE STUDY: 2

IPTA lab discovered one drug on white cells and the company wants a clinical trial which is properly planned and executed for assessing the effectiveness of intervention, company appoints Mr. Simpson as a planner for above because company knows careful planning is required before the collection of data begins for conducting successful clinical research.

Now Mr. Simpson appoints two investigators who knows the planning process and to

recognize the difficulty encountered in studies with human subjects and planning any

clinical trial and attempt to estimate the magnitude of participant’s failure to protocol

compliance.

 

Questions:-

Q.1) What is a clinical trial?

Q.2) What is the process of designing and carrying out clinical research?

Q.3) Explain the Planning Steps of Mr. Simpson.

Q.4) What are the important considerations to conduct of any type of clinical trial?

 

 

CASE STUDY: 3

Dr. Reddy is a leading pharma company; they discover lot of new products or drugs in

last 20 years. Over the years it has become more and more necessary to have

multidisciplinary specialist approach in planning & Conducting clinical trials. The team

conducting the clinical trial usually consist of the principal investigators, the company

investigators and the clinical research associates (CRAS). The clinical Research Coordinators (CRC’S) because Dr. Reddy knows the CRC and CRA are like the two pillars of any critical trial and they are the key members who ensure that the data is obtained faster and is clean.

 

Questions:-

Q.1) Define CRC

Q.2) Define CRA

Q.3) Who can be appointed as a CRC/CRA?

Q.4) Elaborate the responsibilities of the CRC and CRA?

 

CASE STUDY: 4

Fraud and misconduct in clinical research has received intense attention in medical field, literature and media in the recent years. Dr. Rajesh was working with Damur India Limited as a chief nutritionist. He started working on the project of effectiveness of multivitamin in improving cognitive dysfunction in elderly patients. In 2006, he allegedly produced fraudulent data on the effectiveness of multivitamin in improving cognitive dysfunction in elderly patients.

 

Questions:-

Q.1) What is the definition of fraud and misconduct in clinical research?

Q.2) According to you what are the steps and procedures adopted by Mr. Kunte to

investigate fraud?

Q.3) What are the penalties you can suggest to Dr. Kunte for proven fraud and

misconduct?

Q.4) Explain the responsibilities of Dr. Kunte as an investigator in the Whole process.

 

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Clinical Research

 

 

1. While understanding headache what are the sensitive to mechanical stimulations? Explain Migraine & Tension headaches. State the Limitations of symptoms?

 

1. What are the reasons of the use of animals for clinical research? How the Guinea Pigs, Mice & albino rats, the hamster, rabbits & dogs are useful in clinical research?

 

1. What are the purpose of Laboratory tests carried out or employ by a clinicians?

 

1. What are the diagnostic errors? State the role or ancillary examinations?

 

1. How are new therapies introduced? What are the objectives of therapy?

 

1. Write as short note on : ( Any 2 ) Mammography Electronic Foetal Monitoring Tonsillectomy

 

1. In obtaining a medical history from a patient the clinician should posses some qualities. Explain them in details.

 

1. Human Nutrition needs or essential minerals name them & explain the importance of each?

 

Commercial Management

 

1. What do you understand by Trademarks? Explain the importance.
2. Write A Short note on: Risk Analysis.
3. What are the content of contract. Describe each shortly.
4. Explain partnership & partnering.
5. Explain the Difference between prime contractor and

Subcontractor.

6. What do you mean by payment? Explain type of payment scheme.
7. What are the terms of a Contract?
8. Write a short note on Price & Type of price.
9. Explain the term Acceptance & Rejection?
10. Explain the term Inspection & Penalties?

 

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Commercial Management

 

 

Q1) Explain the difference between exclusions & exemption

2) Explain the terms costing, pricing & financing

3) Write a shot not on copy right?

4) What is contract? Write down the types of contract

5) What do you understand by patent? Explain it?

6) Explain the difference between mergers & acquisition?

7) Explain the ancillary agreements & multi party agreement

8) What d you understand by licenses? Explain its durations, scope & data, sub licenses?

9) What is commercial risk management? Describe shortly

10) Draw risk pendulum? Explain it?

 

CONSTRUCTION MANAGEMENT

 

Q1) Describe the business opportunity in construction industry?

1. a) Construction Company failure. b) Need to Build Competence. c) How does it help owners?

Q2) Explain the all constitute of tender documents?

1. a) Instruction to Tendered. b) Form of Tender. c) Drawing and Specifications.  d) Schedule of items and bills of quantities.  e) Owner’s General and Special Conditions of Contact. f) Specimen of Earnest Money Guarantee.

Q3) What Should is the Terms of Payment for Erection?

Payment under a Turnkey Contract?

Q4) What is Cash Flow Statement?

Q5) What Are the Different Types of Contracts?

Q6) Explain the flowing in Brief?

1. a) Piece Rate Work (PRW). b) Item Rates Contract. c) Lump sum Contract. d) Cost plus Contract.
2. e) Turnkey Contract. f) Network Analysis or Flow Chart (CPM/CPA/PERT). g) Quality Assurance and wastage Control. h) Completion of Erection or Installation and Preliminary Acceptance.

Q7) Explain the Manpower Requirement procedure.

With the help of the following points?

1. a) Recruitment. b) Policy. c) Interview and Selection.

Q8) Explain the checklist for a contractor?

Q9) Prepare A bar chart and manpower recourses

Aggregation chart with trade skills analysis?

Or

Prepare A staff loading and aggregation chart for erection of a super thermal power station.

Q10) Prepare an organization chart for an erection job site?

Q11) Explain in brief the special attributes of a construction

Manager with the help of the following points?

1. a) As a leader. b) As a planner. c) As a decision maker.  d) As a disciplinarian.  e) His past Experience.
2. f) His style of management and leadership. g) His authority.

Q12) Write a short note on the following?

1. a) Dealing with owner supplies. b) Measurement, billing and collection. c) Cost Control.
2. d) Malpractices. e) Guarantee tests. f) Commissioning manual. g) Final acceptance. h) Maintenance.
3. i) Operation and maintenance manual and as-built drawings. j) Envoi mental care.
4. k) Check list for compliance and follow-up.

Q13) Prepare the following reports?

1. a) Report by supervisor on employee’s misconduct. b) Charge sheet. c) Notice of domestic Enquire.
2. d) Appointment of enquires officer. e) Intimation of punishment.

Q14) Differentiae the following?

1. a) Advantages and disadvantages of buying. b) Advantages and disadvantages of leasing.
2. c) Advantages and disadvantages of Hiring.

Q15) Describe the world banks checklist for pre-qualification

Submission. With the help of following points?

1. a) What are the requirements for applicants to submit in respect of their organization and legal basis?
2. b) Which financial information should be required of applicants?
3. c) What basis the technical qualifications should be evaluated?

 

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CONSUMER BEHAVIOR

 

1. Explain the characteristics organizational buyers? State the factors affecting the same? Please explain the individual consumer buying behavior?
2. Define and explain the following with respect to consumer behavior. With examples
3. Relation between Attitude, Belief and Behavior
4. Please explain:

1)         Five distinct stages in the buying decision process.

2)        Personal  factors affecting behavior

3)        Buying process

 

1. D) Explain :

1)         Actual Vs Reference price.

2)        Semiotics

3)        Functions of attitude

CONSUMER BEHAVIOR

 

1. What type of innovation would cold cereal be to a country not accustomed to this type of food?
2. Conduct an innovation analysis based for cold cereal in China
3. What values are involved in the consumption of product such as breakfast cereal?
4. What values would support and what values would harm the chances of Kellogg succeeding the cold cereal in the following countries? What other factors would be important?
5. China
6. Mexico
7. Japan
8. France
9. What nonverbal communications factors would be important in developing an advertising campaign for a cold cereal?
10. Develop a marketing program to market one of Kellogg’s cold cereals in the following countries.
11. China
12. Mexico
13. Japan
14. France
15. Why does Tony the Tiger “travel” so well’?
16. Evaluate the communications process Kellogg used to gain acceptance for All-Bran. Could a version of this work for gaining acceptance of cold cereals in China?

Case – 2        (20 Marks)

Boots with six – inch heels are the latest fashion rage among young Japanese women. Several teens have died after tripping over their shoes and fracturing their skulls. However, followers of the style claim they are willing to risk twisted ankles, broken bones, bruised faces, and other dangers associated with the platform shoes. One teenager said, “ I’ve fallen and twisted my ankle many times, but they are so cute that I won’t give them up until they go out of fashion.” Many consumers around the world seem to be willing to suffer for the sake of fashion. Others argue that we are merely pawns in the hands of designers, who conspire to force unwieldy fashions down our throats.

1 Analyze the buying behavior of this organization with respect to your product.

1. Discuss as to how the consumer behavior has evolved post 1950?

 

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CONSUMER BEHAVIOR

 

CASE – 1

Questions

Discuss the various factor which influences consumer behavior in china?

What should be the target market and what can be the marketing strategy?

 

CASE – 2 (20 Marks)

Questions

Discuss as to how the consumer behavior has evolved post 1950?

 

CASE – 3 (20 Marks)

Q1) With reference to case above ,define the terms below, and justify how they influence consumer behavior?

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

 

CASE-4 (20 Marks)

Questions

Matrimonial classified has moved from newspaper to online service, how has the consumer behavior changed, what are the factors which had influenced it?

 

 

CONSUMER BEHAVIOUR

1. What’s up with our fascination with bigness ? Is this a uniquely American preference ? Do you believe that “bigger’s better ?” Is this a sound marketing strategy ?
2. What’s your take on this issue ? How do you react when one of your favorite songs turns up in a commercial ? Is this use of nostalgia an effective way to market a product ? Why or why not ?
3. What’s your take on this ? Are young people indeed returning to the value of their parents (or even their grandparents) ? How have these changes influenced your perspective on marriage and family ?
4. How was your experience – how helpful was this mannequin ? When you shop for clothes online, would you rather see how they look on a body with dimensions the same as yours, or on a different body ? What advice can give Web site designers who are trying to personalize theses shopping environments by creating life – like models to guide you through the site ?
5. What do you think ? What is and what should be the role of fashion in our society ? How important is it for people to be in style ? What are the pros and cons of keeping up with the latest fashions ? Do you believe that we are at the mercy of designers.

 

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CONSUMER BEHAVIOR

 

No. 1

The slogan for the movie Godzilla was “Size does matter.”  Should this be the slogan for America as well?  Many marketers seem to believe so.  The average serving size for a fountain drink has gone from 12 ounces to 20 ounces.  An industry consultant explains that the 32 – ounce Big Gulp is so popular because “people like something large in their hands.  The large the better.”  Hardee’s Monster Burger, complete with two beef patties and five pieces of bacon, weighs in at 63 grams of fat and more than 900 calories.  Clothes have ballooned as well: Kick wear makes women’s jeans with 40 – inch diameter legs.  The standard for TV sets used to be 19 inches; now it’s 32 inches.  Hulking SUVs have replaced tiny sports cars as the status vehicle of the new millennium.  One consumer psychologist theorizes that consuming big things is reassuring: “Large things compensate for our vulnerability,” she says.  “It gives us insulation.  The feeling that we’re less likely to die.”  What’s up with our fascination with bigness?  Is this a uniquely American preference?  Do you believe that “bigger’s better?”  Is this a sound marketing strategy?

 

 

1. 2

Some die-hard fans were not pleased when the Rolling Stones sold the tune “Start Me Up” for about $4 million to Microsoft, which wanted the classic song to promote its windows 95 launch.  The Beach Boys sold “Good Vibrations” to Cadbury Schweppes for its Sunkist soft drink, Steppenwolf offered its “Born to be Wild” to plug the Mercury Cougar, and even Bob Dylan sold “The Times They Are A- Changin” to Coopers & Lybrand (now called price Waterhouse Coopers).  Other rock legends have refused to play the commercial game, including Bruce Springsteen, the Grateful Dead, Led Zeppelin, Fleetwood Mac, R.E.M. and U2.  According to U2’s manager, “Rock’ n roll is the last vestige of independence.  It is undignified to put that creative effort and hard work to the disposal of a soft drink or beer or car.”  Singer Neil Young is especially adamant about not selling out; in his song “This Note’s for you,” he croons, “Ain’t singing for Pepsi, ain’t singing for Coke, I don’t sing for nobody, makes me look like a joke”.  What’s your take on this issue?  How do you react when one of your favorite songs turns up in a commercial?  Is this use of nostalgia an effective way to market a product?  Why or why not?

 

1. 3

Some market analysts see a shift in values among young people.  They claim that this generation has not had a lot of stability in their lives. They are fed up with superficial relationships, and are yearning for a return to tradition.  This change is reflected in attitudes toward marriage and family.  One survey of 22 –24 year old women found that 82 percent thought motherhood was the most important job in the world.  Brides’ magazine reports a swing toward traditional weddings – 80 percent of brides today are tossing their garters.  Daddy walks 78 percent of them down the aisle.  So, what’s your take on this?  Are young people indeed returning to the value of their parents (or even their grandparents)?  How have these changes influenced your perspective on marriage and family?

 

1. 4

Does sex sell?  There’s certainly enough of it around, whether in print ads, television commercials, or on Web sites.  When Victoria’s Secret broadcast a provocative fashion show of skimpy lingerie live on the Web (after advertising the show on the Super Bowl) 1.5 million visitors checked out the site before it crashed due to an excessive number of hits.  Of course, the retailer was taking a risk since by its own estimate 90 percent of its sales are from women.  Some of them did not like this display of skin.  One customer said she did not feel comfortable watching the Super Bowl ad with her boyfriend: “It’s not that I’m offended by it; it just makes me feel inferior”.

Perhaps the appropriate question is not does sex sell, but should sex sell?  What are your feelings about the blatant use of sex to sell products? Do you think this tactic works better when selling to men than to women?  Does exposure to unbelievably attractive men and women models only make the rest of us “normal” folks unhappy and insecure? Under what conditions (if any) should sex be used as a marketing strategy?

 

1. 5

New interactive tools are being introduced that allow surfers on sites such as landsend.com to view apparel product selections on virtual models in full, 360 – degree rotational view.   In some cases the viewer can modify the bodies, face, skin coloring, and the hairstyles of these models.  In others, the consumer can project his or her own likeness into the space by scanning a photo into a “makeover” program.  Boo.com plans to offer – 3-D pictures that can be rotated for close looks, even down to the stitching on a sweater, as well as online mannequins that will incorporate photos of shoppers and mimic voice patterns.  Visit landsend.com or another site that offers a personalized mannequin.  Surf around.  Try on some clothes.  How was your experience – how helpful was this mannequin?  When you shop for clothes online, would you rather see how they look on a body with dimensions the same as yours, or on a different body?  What advice can give Web site designers who are trying to personalize theses shopping environments by creating life – like models to guide you through the site?

1. 6

Religious symbolism increasingly is being used in advertising, even though some people object to this practice.  For example, a French Volkswagen ad for the relaunch of the Golf showed a modern version of the Last Supper with the tagline, “Let’s us rejoice, my friends, for a new Golf has been born.”  A group of clergy in France sued the company and the ad had to be removed from 10,000 billboards.  One of the bishops involved in the suit said, “Advertising experts have told us that ads aim for the sacred in order to shock, because using sex does work anymore.”  Do you agree? Should religion be used to market products?  Do you find this strategy effective or offensive?  When and where is this appropriate, if at all?

7. 7.

Boots with six – inch heels are the latest fashion rage among young Japanese women.  Several teens have died after tripping over their shoes and fracturing their skulls.  However, followers of the style claim they  are willing to risk twisted ankles, broken bones, bruised faces, and other dangers associated with the platform shoes.  One teenager said, “ I’ve fallen and twisted my ankle many times, but they are so cute that I won’t give them up until they go out of fashion.”   Many consumers around the world seem to be willing to suffer for the sake of fashion.  Others argue that we are merely pawns in the hands of designers, who conspire to force unwieldy fashions down our throats.  What do you think ?  What is and what should be the role of fashion in our society ?  How important is it for people to be in style ?  What are the pros and cons of keeping up with the latest fashions ?  Do you believe that we are at the mercy of designers.

 

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CORPORATE FINANCE MANAGEMENT

 

Q.1) Give A brief On Optimizing the Corporate Finance Function, The External

 

Business Environment and Corporate Financial Strategy. The Strategic Logic of High Growth?

 

Q.2) Explain what is Shareholder Value Maximization?

 

1. Corporate Valuation

 

1. Valuation Models: Public Company

 

1. Valuation Models: Closely held Company

 

1. Corporate Performance Measurement: Economic Value Added (EVA)

 

Q.3) Explain Financial Policy with the help of the following points?

 

• Capital Structure

 

• Operating Leverage

 

• Dividend Policy

 

• Pricing Strategy

 

• Tax Planning

 

• Optimal Capital Budgeting with real Options

 

• Mergers and Acquisitions

 

• Asset-Liability Management: Optimizing the Balance Sheet

 

Q.4) Give an introduction to Risk Management include the following?

 

1. Identifying and Estimating Risk Exposure

 

1. Off-Balance Sheet (OBS) Risks

 

1. Operational Risk Management

 

1. Enterprise Wide Risk Management (EWRM)

 

1. Risk Hedging Strategies

 

Q.5) what is Financial Reporting, Planning and Control

 

1. Financial Reporting: GAAP Convergence

 

1. Business and Financial Planning

 

1. Treasury Management

 

1. Financial Control and Audit

 

1. Optimize amid Changing Operating Conditions

 

Q.6) Corporate Performance Management: The Balancing act?

 

1. The Execution Problem

 

1. The Balanced Scorecard

 

1. Real-time Financial Systems: Corporate Performance Management (CPM)

 

1. Integrated Financial Management

 

Q.7) How do we create and measure shareholder value creation? Q.8) How do we manage financial risk?

Q.9) In what projects are we going to invest our shareholders money (capex)?

 

Q.10) Why Profit maximization is not the same as shareholder wealth maximization? Q.11) What investments should we make?

Q.12) How do you know whether an investment generates value for shareholders? Q.13) Described Traditional appraisal techniques?

What businesses actually use Payback

 

Accounting rate of return

 

Why internal rate of return is still popular

 

Q.14) Explain The managerial art of investment selection

 

o  Strategy

 

o  Social context

 

o  Expense

 

o  Stifling the entrepreneurial spirit

 

o  Intangible benefits

 

Q.15) Explain The stages of investment decisions ?

 

o  Generation of ideas

 

o  Development and classification

o  Screening

o  Appraisal

o  Report and authorization

o  Implementation

 

o  Post completion audit

 

Q.16) Explain Allowing for risk

 

What is risk?

 

Adjusting for risk through the discount rate Sensitivity analysis

Scenario analysis

 

Probability analysis Standard deviation

 

What risk techniques do managers actually

 

Q.17) Explain Value managed companies versus earnings managed companies

 

The pervasiveness of the value approach

 

Case studies: FT100 companies creating value and destroying value Why shareholder value?

Earnings-based management’s failings:

 

o Dicey accounting o Throwing money in

o  Ignoring the time value of money

 

Ignoring risk ROCE has limitations

Focusing on earnings is not the same as value How a business creates value

The five actions to create value

 

Q.18 ) Explain Strategic position

 

Strategic business unit management

 

Do we have any strong business franchises? Industry attractiveness

The strength of our resources The TRRACK system

The life cycle of value potential Strategic choice

What use is the head office?

 

Q.19) Explain Value creation within strategic business units

 

Using cash flow to measure value Shareholder value analysis

 

Economic profit

 

Economic value added (EVA)

 

Q.20) What is the companies cost of capital?

 

The required rate of return The cost of equity capital

• The capital asset pricing model

 

• Gordon growth model

 

• The cost of retained earnings Debt capital

 

Preference shares

 

The weighted average cost of capital, WACC What the WACC tells you

Applying WACC to strategic business units and projects What do managers actually do?

Implementation issues

 

• How large is the equity premium?

 

o  Which risk free rate?

• How reliable are the CAPM and beta? Fundamental beta

 

Q.21) explain the below Mergers: impulse, regret and success

 

The merger decision

 

You say merger, I say acquisition Types of merger

Merger statistics

 

What drives firms to merge?

 

o  Synergy

o  Market power

o  Economies of scale

• Internalisation of transactions

 

o  Entering new markets and industries

 

o  Tax

o  Risk diversification

o  Bargain buying

o  Inefficient management

o  Managerial benefits

o  Hubris

o  Survival

o  Free cash flow

o  Third party motives

 

Q.22) Do the shareholders of acquiring firms gain from mergers?

 

Q.23) What pay-outs should we make to shareholders?

 

The other extreme

 

Some muddying factors

 

Clientele effects Taxation

Information conveyance Agency effects

 

Scrip dividends

 

Share buy-backs and special dividends

A round up of the arguments

 

 

CORPORATE FINANCE

 

CASE STUDY : 1

 

Reliance company has a $ 1,000 face value convertible bond issue that is currently selling in the market for $

950. Each bond is exchangeable at any time for 25 shares of the company’s stock. The convertible bond has a 7 percent coupon. Payable semi-annually. Similar non-convertible bonds are priced to yield 10 percent.

The bond matures in 10 years stock in Reliance sells for $ 36 per share.

 

Q1) What are the conversion ratio, conversion price, and conversion premium?

Q2) What is the straight bond value?

Q3) What is the conversion value?

Q4) What is the option value of the bond?

 

CASE STUDY : 2

Suppose your company needs $ 15 million to build a new assembly line. Your target debt equity ratio is 0.90. The flotation cost for new equity is 8 percent, but the flotation cost for debt is only 5%. Your boss has decided to fund the project by borrowing money because the flotation costs are lower and the needed funds are relatively small.

 

Q1) What do you think about the rationale behind borrowing the entire amount?

Q2) What is your company’s weighted average flotation cost, assuming all equity is raised externally?

Q3) What is the true cost of building the new assembly line after taking flotation costs into account?

Q4) Does it matter in this case that the entire amount is being raised from debt?

 

CASE STUDY : 3

 

ABC Co. & XYZ Co. are identical firms in all respects except for their capital structure. ABC is all equity financed with $ 800,000 in stock XYZ uses both stocks and perpetual debt, its stock is worth $ 400,000 and the interest rate on its debt is 10 per cent. Both firms expect EBIT to be $ 90000. Ignore taxes.

 

Q1) Rico owns $ 30,000 worth of XYZ’s stock. What rate of return is he expecting?

Q2) Show how Rico could generate exactly the same cash flows and rate of return by investing in ABC and using homemade leverage?

Q3) What is the cost of equity for ABC? What is it for XYZ?

Q4) What is the WACC for ABC? For XYZ? What principle have you illustrated?

 

CASE STUDY : 4

 

The Nike Company sells 3000 pairs of running shoes per month at a cash price of $88 per pair. The firm is considering a new policy that involves 30 days credit and an increase in price to $ 90.72 per pair on credit sales. The cash price will remain at $ 88 and the new policy is not expected to affect the quantity sold. The

discount period will be 20 days. The required return is 1 percent per month.

 

Q1) How would be the new credit terms be quoted?

Q2) What investment is receivables is required under the new policy?

Q3) Explain why the variable cost of manufacturing the shoes is not relevant here?

Q4) If the default rate is anticipated to be 10 per cent, should the switch be made? What is the break even credit price

 

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CORPORATE INFORMATION TECHNOLOGY

 

1. What are the characteristics of a technologically enabled organization?
2. 2. How does an Organization acquire & dissimilar knowledge?

3. Why do you suppose inquiry – only applications were developed instead of fully on lines system?

1. What kind of technology is least flexible? Most flexible?
2. How does strategic planning differ between a firm that offers services & one that manufacturers a product? Is there a difference in the impact of technology on strategy in any two types of firms?
3. What kind of business activities do you think are most amenable to common systems in different countries? business activities  that  are most amenable to common systems in different countries
4. Distinguish between computer hardware & software which most concerns a manager?
5. What kind of software does a server for a local area network need to have?
6. What is OLAP? How does it contribute to the organization?

10. Why are standards so important in communications?

1. What industries are most likely able to take advantage EDI?
2. Are there applications where it does not matter if multiple databases are simultaneously updated
3. Most organizations today have computers and software, all of which are supposed to work on a network, from different Vendors? What are the potential problems with using products from many different sources?
4. What are the differences in design for multi-user system versus a personal system on a pc
5. Does a system have to use the most modern technology to be successful? Why or why not? Are there disadvantages to utilizing the most up-to-date technology?
6. Why should one insist on a demonstration of a package?
7. what is a spaghetti organization ?
8. How can you transform a huge firm like General Motors with the help of information technology?
9. How can a company use multimedia today?
10. How does one go about identifying the expert to be used in developing an expert system
11. Describe how a virus actually works? What kind of files does it want to infect
12. what are the drawbacks of workplace monitoring

 

 

CORPORATE LAW

 

Q.1. In the following statements only one is correct statement. Explain Briefly?

(5 Marks)

1. i) An invitation to negotiate is a good offer.
2. ii) A quasi-contract is not a contract at all.

iii) An agreement to agree is a valid contract.

 

Q.2. A ship-owner agreed to carry to cargo of sugar belonging to A from Constanza to Busrah. He knew

that there was a sugar market in Busrah and that A was a sugar merchant, but did not know that he

intended to sell the cargo, immediately on its arrival. Owning to Shipment’s default, the voyage was

delayed and sugar fetched a lower price than it would have done had it arrived on time. A claimed

compensation for the full loss suffered by him because of the delay. Give your decision. Explain

Briefly? (5 Marks)

 

Q.3. The proprietors of a medical preparation called the “Carbolic Smoke Ball” published in several

newspapers the following advertisement:-

“£ 1000 reward will be paid by the Carbolic Smoke Ball Co. to any person who contracts the

increasing epidemic influenza after having used the Smoke Ball three times daily for two weeks

according to printed directions supplied with each ball. £ 1000 is deposited with the Alliance Bank

showing our sincerity in the matter.

On the faith in this advertisement, the plaintiff bought a Smoke Ball and used it as directed. She was

attacked by influenza. She sued the company for the reward. Will she succeed? Explain Briefly

(5 Marks)

 

Q.4. Fazal consigned four cases of Chinese crackers at Kanpur to be carried to Allahabad on the 30th May,

1987. He intended to sell them at the Shabarat festival of 5th June 1987. The railway discovered that

 

the consignment could not be sent by passenger train and asked Fazal either to remove them or

authorize their dispatch by goods train. He took no action and the goods arrived at Allahabad a

month after they were booked.

Fazal filed a suit against Railways for damages due to late delivery of the goods which deprived him

of the special profits at the festival sale. Decide & explain briefly ?

(5 Marks)

 

Q.5. ‘Lifeoy’ Soap company advertised that it would give a reward of Rs. 2000 who contracted skin

disease after using the ‘Lifeoy’ soap of the company for a certain period according to the printed

directions. Mrs. Jacob purchased the advertised ‘Lifeboy’ and contracted skin disease inspite of

using this soap according to the printed instructions. She claimed reward of Rs. 2000. The claim is

resisted by the company on the ground that offer was not made to her and that in any case she had

not communicated her acceptance of the offer. Decide whether Mrs. Jacob can claim the reward or

not. Give reasons. Explain briefly? (5 Marks)

 

Q.6. In each set of statements, only one is correct. State the correct statements & Explain briefly?

1. a) i) A bailee has a general lien on the goods bailed.
2. ii) The ownership of goods pawned passes to the pawnee.

iii) A gratuitous bailment can be terminated by the bailor even

before the stated time.

1. b) i) A substituted agent is as good an agent of the agent as a subagent.
2. ii) An ostensible agency is as effective as an express agency.

iii) A principal can always revoke an agent’s authority. (5 Marks)

 

Q.7. A, an unpaid seller, sends goods to B by railway. B becomes insolvent

And A sends a telegram to Railway authorities not to deliver the goods to B. B. goes to the Parcel

office of Railway Yard and by presenting R. R. (Railway Receipt) takes delivery of the goods and

starts putting them in the cart. Meanwhile the Station Master comes running with the telegram in

hand and takes possession of the goods from B. Discuss the rights of A and B to the goods in

possession of Railway authorities. (5 Marks)

 

Q.8. X needs Rs. 10,000 but cannot raise this amount because his credit is not good enough. Y whose

credit is good accommodates. X by giving him a pronote made out in favour of X, though Y owes

no money to X. X endorses the pronote to Z for value received. Z who is holder in due course the

pronote to Z for value received. Z who is holder in due course demands payment from Y. Can

refuse and plead the arrangement between him and X Explain briefly?

(5 Marks)

 

Q.9. Will C has the right of further negotiation in the following cases: (B signs the endorsements)

Explain briefly? (5 Marks)

1. i) ‘Pay C for my use’
2. ii) ‘Pay C’)
3. iv) ‘Pay C or order for the account of B’

 

Q.10. A promissory note was made without mentioning any time for payment. The holder added the

words’ on demand on the face of the instrument. State whether it amounted to material alteration

and explain the effect of such alteration. Explain briefly? (5

Marks)

 

Q.11. State whether the following instruments are valid promissory notes:

1. i) I promise to pay Rs. 5000 to B on the dearth of ‘B’s uncle provided that D in his will gives

me a legacy sufficient for the promise of payment of the said sum.

1. ii) I hereby acknowledge that I owe X Rs. 5,000 on account of rent due and I agree that the said

sum will be paid be me in regular installments.

iii) I acknowledge myself indebted to B in Rs. 5000 to be paid on demand for value received.

(5 Marks)

 

Q.12. A Payee holder of a bill of exchange. He endorses it in blank and delivers it to B. B endorses in full

to C or order. C without endorsement transfers the bill to D. State giving reasons whether D as

bearer of the bill of exchange is entitled to recover the payment from A or B or C. Explain briefly?

(5 Marks)

Q.13. Write a short note on the Doctrine of Indoor Management? Explain briefly?

(5 Marks)

 

Q.14. The shareholders at an annual general meeting passed a resolution for the payment of dividend at a

rate higher than that recommended by the Board of Directors. Examine the validity of the resolution.

Explain briefly? (5

Marks)

 

Q.15. In a prospectus issued by a company the Managing Director stated that the company had paid

dividend every year during 1921 – 27, which was a fact. However, the company had sustained losses

during the relevant period and had paid dividends out of secret reserves accumulated in the past.

Examine the consequences of the observation made by the Managing Director. Explain briefly?

(5 Marks)

 

Q.16. In a prospectus issued by a company the Managing Director stated that the company had paid

dividend every year during 1921-27, which was a fact. However, the company had sustained losses

during the relevant period and had dividends out of secret reserves accumulated in the past. Examine

the consequences of the observation made by the Managing Director. Explain briefly?

(5 Marks)

 

Q.17. A buys from B 400 shares in a company on the faith of a share certificate issued by the company. A

tender to the company a transfer deed duly executed together with B’s share certificate. The

company discovers that the certificate in the name of B has been fraudulently obtained and refuses to

register the transfer. Advise A. Explain briefly? (5 Marks)

 

Q.18. A insured his house against fire. Later while insure, A killed his wife, severely injured his only son,

set fire to the house and died in the fire. The son survived and sued the insurer for the fire loss,

advice the insurer. Explain briefly? (5 Marks)

 

Q.19. a) Satrang Singh admitted his only infant son in a private nursing home. As a result of strong dose of

medicine administered by the nursing attendant, the child has become mentally retarded. Satrang

Singh wants to make a complaint to the District Forum under the Consumer Protection Act, 1986

seeking relief by way of compensation on the ground that there was deficiency in service by the

nursing home. Does his complaint give rise to a consumer dispute? Who is the consumer in the

instant case? Explain briefly?

 

1. b) Smart booked a motor vehicle through one of the dealers. He was informed subsequently that the

procedure for purchasing the motor vehicle had changed and was called upon to make further

payment to continue the booking before delivery. On being aggrieved, Smart filed a complaint with

the State Commission under the Consumer Protection Act, 1986. Will he succeed? Explain briefly?

1. c) Brittle and Company, a small-scale industry, sought nursing and financing facilities from its bankers

by means of grant of further advances and adequate margin money in anticipation of good demand

for its products. In failing to obtain this and having become sick, it proceeds against its bankers

under the Consumer Protection Act, 1986, Will it succeed? Explain briefly?

(5 Marks)

 

Q.20. X who was working as a truck driver had taken a general insurance policy to cover the risk of

injuries for a period from 1.11.1998 to 30.11.1999. He renewed the policy for a further period of one

year on 10.11.1999. On the same day, he met with an accident and suffered multiple injuries

including fractures. X submitted the claim along with documents to the insurance company. The

insurance company repudiated the claim on the ground that the premium for the renewed policy was

received in the office only at 2.30 p.m. on 10.11.1999, while the accident had taken place at 10.00

a.m. on that day and hence there was no policy at the time of accident. Will X succeed if he files a

complaint against the insurance company for this claim? Explain briefly?

(5 Marks)

 

Q.21. Avinash booked his goods with Superfast Freight Carriers at Delhi for being carried to Ferozabad.

The goods receipt note mentioned that all the disputes would be subject to jurisdiction of the

Mumbai Court. Avinash lodged a complaint for certain deficiency in service against the transporter

in the District Forum at Delhi. Superfast Carriers contested that District Forum at Delhi had no

jurisdiction to entertain the complaint as the head office of the transporter was at Mumbai and the

jurisdiction has been clearly stated in the goods receipt not. Is the contention of the transporter

tenable? Explain briefly? (5 Marks)

 

Q.22. With reference to the provisions of the Consumer Protection Act, 1986, decide the following giving

reasons in support of your answer.

 

1. i) Sukh Dukh Ltd. dispatched certain consignments of goods by road through Fastrack Roadways Ltd.

The goods were unloaded and stored in a godown enroute on the suggestion of consignee. A fire

broke out in the neighbouring godown spread to the godown and goods were destroyed. The

Fastrack Roadways Ltd. claimed that there was neither negligence nor deficiency in service on their

part and goods were being carried at “Owner risk” and since no special premium was paid, they were

not responsible for the loss caused by fire. Whether Fastrack Roadways Ltd. is liable to pay

damages to consignor?

 

1. ii) Life Insurance Corporation (LIC) formulated a scheme called ‘salary saving scheme’ under which

employees of an organisation could buy an insurance policy. Premium due on each policy was

collected by the employer from the salary of the employees nor did it issue any premium notice.

When the widow of the deceased employee made a claim to LIC on the death of her husband, the

LIC repudiated the claim on the ground that four installments of premium had not been paid. The

widow was approached the consumer forum for redressal. Is the LIC liable for deficiency in service?

Explain?

 

iii) Raman booked a ticket from Delhi to New York by Lufthansa Airlines. The airport authorities in

New Delhi did not find any fault in his visa and other documents. However, at Frankfurt airport

authorities instituted proceedings of verification because of which Raman missed his flight to New

York. After necessary verification, Raman was able to reach New York by the next flight. The

airline authorities’ tendered apology to Raman for the inconvenience caused to him and also paid as

goodwill gesture a sum of Rs. 5,000. Raman intends to institute proceedings under the Consumer

Protection Act, 1986 against Lufthansa Airlines for deficiency in service. Will he succeed?

(10 Marks )

 

Q.23. With reference to the provisions of the Consumer Protection Act, 1986, decide the following giving

reasons in support of your answer.

 

1. i) Sohn sent all relevant documents in an envelope regarding consignment of goods to a buyer in the

USA through Fast Service Couriers. The documents did not reach the buyer as a consequence of

which the buyer could not take delivery of the goods. By the time the duplicate copies of the

document had been received by the buyer, the season of the goods was over. He claimed that he had

suffered a loss of US $ 5,000 as a result of the negligence of the courier. The State Commission

ordered the payment to be made by the Fast Service Couriers, but the National Commission in appeal

reversed the order and ordered payment of US $ 100 only as per the receipt issued by the Fast

Service Courier to the consignor at the time of the dispatch of the latter. Advise Sohan.

 

1. ii) Mahesh purchased a machine from Astute Ltd. to operate it himself for earning his liverhood. He

took the assistance of a person to assist him in operating the machine. The machine developed fault

during the warranty period. He filed a claim in the consumer forum against the company for

deficiency in service. Astute Ltd. alleged that Mahesh did not operate the machine himself but had

appointed a person exclusively to operate the machine. Will Mahesh succeed?

 

iii) Pillai purchased a car by taking a loan from Kerala cooperative Bank Ltd. and gave post-dated

cheques to the bank not only in respect of repayment of loan instalments but also of premium of

insurance policy for two succeeding years. On the expiry of the policy. Pillai’s car met with an

accident. Will Pillai succeed in getting a claim against the

Bank ? (10 Marks)

 

 

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CORPORATE LAW

 

1. a) Void Contracts and Void able Contracts
2. b) Standard Terms and Freedom of Contract
3. c) Banking Law
4. d) Negotiable Instruments

Q2) Explain the procedure of Incorporation of Companies, issuance of Prospectus and Rising of Capital?

Q3) Explain the law of Contract and discuss the term Offer, Acceptance and Agreement?

Q4) Discuss the Fundamental Rights of the Business?

Q5) Discuss the aims and objectives Indian Sale of Goods Act, 1930?

Q6) What is the Intellectual Property Rights Law. Discuss its relevance to liberalization and Globalization?

Q7) What is the aims and objectives of the Standards of Weights and Measures Act, 1976?

Q8) Discuss in brief the Consumer Protection Act 1986?

 

 

CORPORATE TRAINING MANAGEMENT

 

 

 

1. Explain in detail “Training Design Process”.

 

1. If you had conduct needs assessment for a new job at a new plant, describe the method you would use.

 

1. What learning condition do you think is most necessary for learning to occur? Which is least critical? Why?

 

1. What is repurposing? How does it affect use of new technologies in training?

 

1. Discuss reasons why many managers are reluctant to coach their employees.

 

1. What are some potential legal issues that a trainer should consider before deciding to run an adventure learning program?

 

1. How will you define “Career”?

 

1. What are the three components of career motivation? What is more important? What is least important? Why?

 

1. Give an example of dual career path system and explain it?

 

1. What are the characteristics of an effective dual career path?

 

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COST ACCUNTING MANAGEMENT

 

 

CASE STUDY : 1

 

Materials X and Y are used as follows :

Minimum usage — 50 units each per week

Minimum usage — 150 units each per week

Normal usage — 100 units each per week

Ordering quantities x = 600 units

Y = 1000 units

Delivery period x = 4 to 6 weeks

Y = 2 to 4 weeks

Calculate for each material

1. a) Minimum level
2. b) Maximum level
3. c) Order level
4. d) Explain importance of inventory controls?

 

CASE STUDY : 2

A company presently sells an equipment for Rs 35,000. Increase in prices of labour and

material cost are anticipated to the extent of 15% and 10% respectively, in the coming

year. Material cost represents 40% of cost of sales and labour cost 30% of cost sales.

The remaining relate to overheads. If the existing selling price is retained despite the

increase in labour and material prices. The company would face a 20% decrease in the

existing amount of profit on the equipment.

 

Question :

1) You are required to arrive at a selling price so as to give the same percentage of

profit on increased cost of sales, as before.

2) Prepare a statement of profit / loss per unit, showing the new selling price and cost

per unit in support of your answer.

3) What is the anticipated amount of increased material and labour cost.

4) What policy changes should the company make for maintaining the profits.

 

CASE STUDY : 3

A product passes through two processes. The output of process, I becomes the input of

process II and the output of process II is transferred to wearhouse. The quantity of raw

materials introduced into process I is 20000 Kg at Rs 10 per kg. The cost and output

data for the month under review are as under.

Process I Process II

Direct Materials (Rs) 60,000 40,000

Direct Labour (Rs) 40,000 30,000

Production overheads (Rs) 39,000 40,250

Normal loss 8 5

Output 18000 17400

Loss realization of Re/unit 2.00 3.00

The company’s policy is to fix the selling price of end product is such a way as to

yield a profit of 20% on selling price.

Required :

1) Prepare the process account

2) Determine the selling price per unit of the end product.

3) What are the advantages for preparation of an process account?

4) What is the output of Process I and Process II?

 

CASE STUDY : 4

A factory manufactures a chemical product with three ingredient chemicals A, B

and C as per standard data given below.

Chemical Percentage of total input Standard Cost per Kg

A 50% 40

B 30 60

C 20 95

There is a process loss of 5% during the course of manufacture.

The management gives the following details for a certain week.

Chemical consumed Quantity Purchased Actual Cost

& issued (Rs)

A 5200 Kg 2,34,000

B 3600 Kg 2,19,600

C 1700 Kg 1,58,100

Output of finished product : 10200 Kg

Calculate all the relevant variances

1. a) Total material cost variances
2. b) Material price variance
3. c) Material mix variance
4. d) Yield variance
5. e) Usage variance & give the chart Standard cost of a Chemical product

 

 

Cost and  Management Accounting

 

 

 

 

1. X is the manufacture of Mumbai purchased three chemicals A, B and C from U.P.The bill gave the following information:

 

Chemical A:                          6000 kgs @ Rs. 4.20 per kg                                   Rs        25,200

Chemical B:                          10000 kgs @ Rs. 3.80 per kg                                             38,000

Chemical C:                          4000 kgs @ Rs. 4.75 per kg                                                19,000

VAT                                                                                                                              2,055

Railway Freight                                                                                                         1,000

Total Cost                                                                                                                  85,255

 

A shortage of 100 kgs in chemical A, of 140 Kgs in chemical B and Of 50 kgs in chemical C was noticed due to breakages. At Mumbai, the manufacture paid octroi duty @ 0.20 kg. He also paid hamali, Rs 20 for the chemical a, Rs 58.12 for chemical B and Rs 35.75 for chemical C. Calculate the stock rate that you would suggest for pricing issue of chemicals assuming a provision of 4 % towards further deterioration and also show the quantity (kgs) of chemicals available for issue.

 

1. ABC Ltd has collected the following data for its two activities. It calculates activity cost rates based on cost driver capacity.

 

Activity                      Cost driver                            Capacity                     Cost

Power                         Kilowatt hours                                 50000 hrs                 Kilowatt Rs 200000

 

Quality Inspection   Numbers of inspection       10000 inspection                    Rs 300000

 

The Company makes three products, A, B and C.For the year ended March 31, 2004, the following consumption of cost drivers was reported:

 

Product                                              Kilowatt-hours                    Quality Inspection

A                                                         20000                                                7000

B                                                         40000                                                5000

C                                                          30000                                                6000

 

Compute the costs allocated to each product from each activity

Calculate the cost of unused capacity for each activity.

 

1. Reliable company wishes to discontinue the sale of one of the products in vew of unprofitable operations. Following details are available with regard to turnover, cost and activity for the current year ending 31^st March.

 

Products

P                                  Q                     R                     S

Sales Turnover                     Rs.600000                Rs.1000000  Rs.500000    Rs.900000

Cost of sales                               350000                        800000       370000          480000

Storage area (square meters)               40000                          60000         70000              30000

Number of cartons sold          200000                      300000        150000          350000

Number of bills raised                         100000                       120000           80000          100000

 

Overhead costs and basis of apportionatement are:

 

Fixed Expenses

Basis of Apportionatement

Administration wages & salaries                          Rs.100000    Number of bill raised

Salesmen salaries a & expenses                                 120000     Sales turnover

Rent and insurance                                                        60000     Storage area

Depreciation                                                                    20000     Number of cartons

 

Unfixed Expenses

 

Commission                                                                                     3 % of sales

Packing material & wages                                                              Re 1 per carton

Stationery                                                                                         Re 0.50 per bill

 

You have to prepare

1. Staement showing summary of Selling & Distribution Costs to the products
2. Profit & Loss Statement showing contribution and profit or loss of each of the products to enable the Company take an appropriate decision on discontinuance of the sale of a product.

 

1. The Tata Infrastructure Co. is involved in two contracts Contract 69 & Contract 96 during the current year. The following information relates to these contracts, which were started on January 1 and July 1, respectively.

 

Contracts

A                                 B

Contract Price                                                                      Rs.300000                Rs.400000

Direct material issued                                                              55000                          40000

Material returned to store                                                        1500                            2500

Direct Labour                                                                             36000                         22000

Wages accrued on Dec 31                                               2000                           2500

Plant installed          (at cost)                                                   30000                         40000

Establishment Charges                                                20000                         15000

Direct Expenses                                                             20000                         30000

Direct expenses accrued, December 31                      2000                           3000

Work certified by architect                                                   320000                       120000

Cost not work not yet certified                                  10000                         30000

Material on site, 31 December                                   11000                            5500

Cash received from contractees                                 60000                       150000

Depreciation of plant p.a                                               12 %                              34%

 

Prepare Contract & Contractees Account for Contract 69 & Contract 96.

 

1. A company manufactures a product which involves two processes, namely, pressing and polishing. For the months of January, the following information is available:

 

Pressing                                 Polishing

Opening Stock

Inputs of unit in process                                        1200                                       1000

Units completed                                                      1000                                         750

Unit under process                                                    200                                         250

Material Cost                                                                        Rs.69000                               Rs.17500

Conversion Cost                                                      328500                                  82500

 

For incomplete unit in process, charge material costs at 100% and conversion costs at 60% in the pressing process and 50 % in the polishing process. Prepare a statement of cost and calculate the selling price per unit which will result in 25 % on the sale price.

 

1. M/s Modern Company Ltd furnishes the following summary of Trading & Profit and Loss account for the current year ending March 31.

 

To Raw Material                                          140000          By sales (12000 units)                    510000

To direct wages                                              72000          By finished stock (200 units)           6000

To production overheads                             45000          By work in Process

To selling & distribution overheads          43500                       Material         26800

To administration overheads                     41010                       Wages                        11786

To Preliminary Expenses w/off                    3250           Production overheads          8000              46586

To Goodwill w/off                               2541            By interest on securities (gross) 5000

To dividend (net)                                 4000

To income-tax                                                  5870

To net profit                                                 210415

 

567586                                                         567586

 

The Company manufactures a standard unit. The scrutiny of cost records for the same period shows that-

1. factory overheads have been allocated to production at 20 percent on prime cost
2. Administration overheads have been charged at Rs.3 per cent on units produced
3. Selling & distribution expenses have been charged at Rs.4 per unit on unit sold.

 

You are required to prepare a statement of cost, to work out profit as per cost accounts, and to reconcile the same with that shown in the financial accounts.

 

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COST & MANAGEMENT ACCOUNTING

CASE STUDY : 1

J P Ltd manufacturers of a special product, follows the policy of EOQ for one of its components. The components’s details are as follows.

 

Purchase price per component, Rs 200

Cost of an order Rs 100

Annual cost of carrying one unit in inventory,

10 per cent of purchase price

Annual usage of components, 4000

The company has been offered a discount of 2 per cent on the price of the component provided the lot size is 2000 components at a time.

 

Q2) Advise whether the quantity discount offer can be accepted (assume that the inventory carrying cost does not vary according to discount policy).

Q3) Would your advise differ if the company is offered 5 per cent discount on a single order?

Q4) Explain the term EOQ?

CASE STUDY : 2

 

In an engineering concern, the employees are paid incentive bonus in addition to their normal wages at hourly rates. Incentive bonus is calculated in proportion of time taken to time allowed, of the time saved. The following details are made available in respect of employees X, Y & Z for a particular week.

Q1) You are required to work out for each employee the amount of bonus earned?

Q2) Explain the term incentive?

Q3) You are required to work out for each employee the total amount of wages received?

Q4) You are required to work out for each employee the total wages cost per 100 units of output?

Q2) Explain the term incentive?

CASE STUDY : 3

Following particulars have been extracted from the books of Supreme Engineers Ltd.

Q1) You are required to compute the quantum of wages under Halsey Scheme and Rowon Scheme?

Q2) Which of these schemes would you like to introduce in this company if the time taken to complete the job is likely to reduce to 6 hours after three months.

Q3) An alternative method of payment by results by a straight piece work rate for completion of the job in 7 hours is feasible. Would you like to switch over to this method of payment given further that hourly rate would be reckoned at Rs 1.50 for fixation of the price rate?

Q4) Give reasons for your advice?

 

CASE STUDY : 4

The soft flow Ink Ltd’s income statement for the preceding year is presented below. Expect as noted the cost / revenue relationship for the coming year is expected to follow the same pattern as in the preceding year. Income statement for the year ending March 31 is as follows.

 

Q1) What is the break-even point in account and units?

Q2) Suppose that a plant expansion will add Rs 50,000 to fixed costs and increase capacity by 60 per cent. How many bottles would have to be sold after the addition to break even?

Q3) At what level of sales will the company be able to maintain its present pre-tax profit provision even after expansion?

Q4) Suppose the plant operates at full capacity after the expansion, what profit will be earned?

 

 

CUSTOMER RELATION MANAGEMENT

1. a) Is CRM Ashley Judd?
2. b) Sales Force Automation
3. c) Communications in CRM

Q2) Explain briefly the concept of Enterprise Marketing Management.

Q3) Define customer relationship Management and explain its features

Q4) Distinguish between Supply Chain + Demand Chain

Q5) Discuss the CRM Strategy: First in Plan, First in Implementation

Q6) Implementing CRM is like Dancing to the Music explain this statement in context

with CRM strategy

Q7) Discuss in brief the future of CRM.

Q8) What is Vertical zing CRM .discuss CRM as Of the People, By the People,

For the People

 

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CUSTOMER RELATION MANAGEMENT

 

 

1) Electronics market is a booming market, for a given product there are many

manufacturers having different features in their respective products. A customer,

who does not have knowledge of intricate features at electronic products and

practical significance as features, may choose wrong product. How this situation is

effectively addressed? What principle of CRM is implemented here & how?

 

2) The difference between physically going to book store & e- shopping is use of a

website as a link between buyer & seller. How this link is made secure &

trustworthy by amazon.com? How does this issue of trustworthiness affect

popularity of company? What steps are taken for customer retention!

 

3) Practically thousands of products, costing & features are advertised on

amazon.com. These products are viewed, judged & compared by customers from

all over the globe. How is it ensured that every customer gets a personalized

experience of shopping? Does the difference in cultures of customers from different

countries affect policy of marketing?

 

4) How is effective marketing achieved at minimum cost? What special effort is taken

to meet expectations of customers? Are the strategies of company affected by

global experts? How is why?

 

5) Enlist the types of problems arising during the process of e-shopping. How are

customers involved in identifying & solving them? Won’t it be enough to appoint a

expert team to do this & rely on their judgment. After all, expert opinion is always

sought by a company while formulating strategies. How transparently is this done?

 

6) Customers are, in most of cases, unaware of installing method of electronic

products. Trouble shooting too, is a major part of past order follows up. If,

customers are from far distant areas & states, how is all this done with minimum

cost? How is CRM relevant in this contest?

 

 

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CUSTOMER RELATIONSHIP MANAGEMENT

 

CASE STUDY : 1

 

What do you think about traditional CRM, version changed from CRM to CMR, about

social CRM, comment and explain in detail differences between traditional CRM and

Social CRM.

 

CASE STUDY : 2

 

What do you think about the characteristics and the impact of the model explain in

detail.

 

CASE STUDY : 3

 

Do you have any idea how many ways social media fits into customer engagement

strategies, explain in detail.

 

CASE STUDY : 4

 

Can you explain in detail Tenets and principles of the New Model.

 

 

CYBER LAW

Q.1) Write short notes (any two)

1. a) Privacy on the Net
2. b) Age of Cyber Crime
3. c) Business on the Net
4. d) Cyber crimes against government

Q.2) Explain the important computer terminology defined in the information technology act 2000?

Q.3) Give an over view of the information technology act 2000?

Q.4) Discuss the World of Electronic Contracts?

Q.5) Discuss the aims and objectives cyber laws in India

Q.6) What is digital signature? Explain the procedure for verification of digital signature?

Q.7) What is cyber crime? Explain different categories of cyber crime?

Q.8) Discuss the civil liabilities, penalties and adjudication under information technology act 2000 to following?

A} Penalty for damages to computer, computer system {U/s43}

B} Penalty for failure to furnish information. {U/s44}

 

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CYBER LAW MANAGEMENT

1. Study the case carefully and bring out its salient features
2. What do you understand by the Corporate IT risk. Give your views based on the Case details.
3. What would be your suggestion for better IT security for a company?
4. Study the case carefully and bring out the relevant facts of the case.
5. Elaborate on the issues of “Top Down” and “Bottom Up” approaches quoting suitable examples.
6. What did you learn in the cyber law based on this study?
7. Consider the following two proposals for defining personal jurisdiction in cyberspace:

1) Personal jurisdiction and choice of law must be determined based on

where the server supporting your web site is located. There are two exceptions to this rule:

(a) Consumer transactions are not covered by this rule; and

(b) Assertion of jurisdiction to vindicate some social values, such as prevention of child pornography, would be exempt from this rule.

2) A proposal for determining personal jurisdiction in cyberspace. Establish the Personal Jurisdiction considering the above two proposals.

Given that Personal jurisdiction should be based on an analysis of the following three factors

(a) Is the activity directed at a particular forum? Does the forum have distinguishable and differentiated claim over other forums?

(b) The nature of the activity – is it illegal, socially undesirable and the like; and

(c) To what extent does the threat of jurisdiction undermine the underlying activity in question, such as electronic commerce?

 

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DATA MANAGEMENT

 

1. What is data structure? Explain different types of data structures.
2. Explain the difference between general and binary trees.
3. What is index structures?
4. What is sorting and merging files.
5. What is sequential file organization?
6. What is relative file organization?
7. What is indexed sequential file organization?
8. What is multi-key file organization?
9. Explain different file systems.
10. Write a short note on: ( any two)
11. a) Arrays
12. b) Records
13. c) Stacks
14. d) Queues

 

DATA MANAGEMENT

CASE STUDY : 1

The physical or internal level organization of a database system is concerned with the

efficient storage of information in the Secondary Storage devices.

The physical to conceptual level mapping must provide the necessary shield to the user.

The basic problem in physical database representation is to select a suitable file system

to store the desired information. The file consist of records and a record may consist of

several fields.

1) What are the typical operations that may be performed on the information stored in

the file?

2) Explain in detail factors affecting physical organization of data?

3) Explain the term ‘Magnetic Tapes’?

4) Define in brief ‘Secondary Storage Devices’?

 

CASE STUDY : 2

In a medical database with attributes DISEASE, SYMPTOM, TEST (such as

pathological or clinical tests), TREATMENT and MEDICINE, following data

dependencies are assumed to hold.

1) Compute the dependency basis of each attribute?

2) Identify the join dependencies that hold in this database?

3) Does there exist a fourth normal form decomposition that preserves the

dependencies?

4) If so, design a fourth normal form lossless, join decomposition that preserves the

dependencies?

 

CASE STUDY : 3

1) Anyone can read BANKACNT relation except for the ACCT NO attribute.

2) Any accountholder can read the tuple corresponding to his/her own account number

from the ACNT DETAIL relation.

3) Bank employees can read tuples from ACNT DETAIL relation, but only those

employees whose job is TELLER can update entries in the ACNT DETAIL relation

pertaining to any ACCT NO (this field cannot be modified).

4) Bank employees can read BANK EMPLOYEE relation except for the SALARY

attribute.

CASE STUDY : 4

1) Explain why transaction atomicity is one of the most important requirement for

concurrency control?

2) Describe how in a multiuser environment atomicity of read and write operations can

be ensured, especially for large data items i.e. when the granularity of data items is

larger than a disc block?

3) Describe the functional modules of a centralized database system responsible for

concurrency control and recovery?

4) Discuss how database read and write operations are implemented?

 

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E BUSINESS SYSTEM

1. What do you understand by the E-Business strategy implementation across an

organization’s value chain?

2. What are the rationale and benefits associated with e-commerce initiatives in an

automobile company?

3. What are the Channel conflict arising from e-business initiative?
4. Taking out the facts of the case , Bring out the importance of a customer-focused e-

business strategy in the hospitality industry.

2. Establish the role of IT in integrating different business processes to make them more

customer oriented based on your understanding of the case.

1. Bring out the facts of the case.
2. Identify the various E-business initiatives.
3. What are the strategies an organization to focus in order to excel in the E-business.
4. Apart from the facts provided in the case, what other initiatives you can project

keeping in mind the success of an organization towards E-business.

(1) Why does Dell treat its stakeholders in a socially and ethically responsible manner?

(2) In your opinion, which of Dell’s strategies makes the most impact on the environment? Explain your answer.

(3) Explain the importance of the “Energy Star” programme for consumers and businesses.

 

E-Business System

 

 

1. a) What is E-shopping? What are the advantages and disadvantages of e-shopping?

 

1. b) Explain the concept of business process reengineering and its relationship with the productivity paradox and ERP

 

1. c) What are the security issues of E-commerce?

 

1. d) What is e-payment? Why is orientation and standardization required for e-payment businesses?

 

1. e) Describe the functional requirements for online selling and what specialized services and servers perform these functions.

 

1. f) What do you understand by WWW? What is the use of hypertext links in Internet access

 

1. g) What are the security issues of E-commerce?

 

1. h) What are the key technologies for B2B E-commerce? Explain architectural models of B2B E-commerce

 

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E-COMMERCE MANAGEMENT

 

Case 01 GM’s E-Business Strategy

Issues

1. What do you understand by the E-Business strategy implementation across an organization’s value chain?
2. What are the rationale and benefits associated with e-commerce initiatives in

an automobile company?

3. What are the Channel conflict arising from e-business initiative?

Case 02 : Marriott’s Customer – Focused E- Business Strategy

DELIGHTING CUSTOMERS

Issues

1. Bring out the facts of the case.
2. Identify the various E-business initiatives.
3. What are the strategies an organization to focus in order to excel in the E-business.
4. Apart from the facts provided in the case, what other initiatives you can project keeping in mind the

success of an organization towards E-business.

Issues

1. Taking out the facts of the case , Bring out the importance of a customer-focused e-business strategy

in the hospitality industry.

2. Establish the role of IT in integrating different business processes to make them more customeroriented based on your understanding of the case.

 

Case 03

E-Strategies – Case Studies

 

Case 4 : A PROACTIVE APPROACH TO ENVIRONMENTAL RESPONSIBILITY

INTRODUCTION

ISSUES

(1) Why does Dell treat its stakeholders in a socially and ethically responsible manner?

(2) In your opinion, which of Dell’s strategies makes the most impact on the environment? Explain

your answer.

(3) Explain the importance of the “Energy Star” programme for consumers and businesses.

 

E-COMMERCE MANAGEMENT

 

CASE STUDY : 1

Mrs Geeta Kapoor is a middle aged lady, who is very fond of shopping. Uptill now she

always used the traditional methods of shopping. But one day her shopping activity can

stuck up due to unprecedented rains, that is when her neice brought up the idea of

internet shopping. Mrs Kapoor felt that while internet e-commerce might be a very

attractive facility to many customers, it does not solve all shopping problems for her.

Question :

1) What do you feel are the reasons for Mrs Kapoor above statement?

2) Explain the advantages and disadvantages of ordering the products online.

3) Use the Web site Evaluation Model and evaluate a couple of Web sites. Compare

the results of the two evaluations.

4) Compute an overall score to each of the sites along with reasons.

CASE STUDY : 2

Mr Laxman Shastri is a master in the commerce field and over the period he has

acquired a lot of computer literacy as he feels that the definition of E-Commerce put

forward as “Electronic Commerce is commerce enabled by internet era technologies” is

very true. But still a number or lot of concepts have to be understood along with the nature of the internet.

Question :

1) Explain packet switching

2) How does packet switching differ from a switched network.

3) Draw a simple diagram of hardware, network and software facilities utilized when an

e-shop is accessed from a home PC.

4) List the facilities available on the web.

CASE STUDY : 3

The recent introduction of EDI into Leroy Merlin, one of the larger DIY retailers in the

French market. The French DIY sector is fragmented with a few medium size chains

and many independent operators. This contrast with the UK DIY sector which is

dominated by a few large operators all of which have operational EDI Systems. The use

of EDI by Leroy Merlin will no doubt be emulated by the other players of comparable

size but it seems likely to contribute to continue the rationalization that is taking place in this sector in France.

Question :

1) For each stage of the business trade cycle, list the stage specific advantages and

disadvantages of using EDI.

2) What problems might be encountered in the above case with the implementation of

EDI?

3) EDI is typically applied to trade exchanges, orders, invoices etc but it can also be

used for non-trade purposes. Suggest how EDI might be used in this case?

4) Suggest any instances where a mature EDI supply chain can facilitate a change in the

nature of the product of service.

CASE STUDY : 4

Mr. Apte is retired manager from a multinational company. He worked in the Audit

department of the company. He has all his life done a great hard work. After the

system in the company became computerized he adapted himself to the computerized

environment. But still he does not feel comfortable with e-banking services and always

feels that the old system was only better.

Question :

 

1) Explain the reasons for Mr Apte holding the above views.

2) Explain what you mean by Internet banking?

3) What do you feel are the advantages and disadvantages of E-Banking?

4) How can the problems in Internet banking be resolved?

 

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EFFECTIVE H.R TRAINING & DEV STRATEGY

 

CASE – 1 (20 Marks)

Question :

Having read the case above, advice the company as a Training Consultant.

CASE – 2 (20 marks)

Question :

1) Do you agree with the views of the CEO of K. K. Steel company? Give reasons for your

answer.

2) If K. K. Steel company will stop conducting needs assessment process then what, according

to you, can be short term and long term effects on the company?

3) What are the objectives of needs assessment.

4) Discuss the importance / benefits of identification of training and development needs.

5) What is your advice to Mr Singhania, CEO of K. K. Steel and Company.

 

 

 

CASE – 3 (20 marks)

Question :

1) What should Rahul Khann do?

2) Why, according to you, Rahul thought that he should have asked Pankaj to personally

 

inaugurate the training session?

3) What according to you are the aims of training?

4) According to you, what are the important abilities that an ideal trainer must possess?

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CASE – 4 (20 marks)

Questions :

1) How, according to you, Toshiba’s involvement of all its employees in career management will

benefit the company.

2) Why do you think is career management important?

3) Do you think career management at Toshiba will keep in career motivation? If yes, then

why? If no, then why not? Give reasons for your answer.

4) Who all share the responsibility of career planning?

5) What are the possible risks for companies who help employees plan their careers?

 

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ENERGY MANAGEMENT

Q.1 : A plant consumes 4,500 tons of furnace oil per year (GCV =10,200 kCal/kg), as well as  43,000 MWh of electricity per year. Draw the pie-chart of percentage share of each type of  energy based on consumption in kCal (1 kWh = 860 kCal)

Q2) How much Stream is recuire in a heat exchange to heat 120 kg/ hour of a process fluid From 40o C to 90o C. The specific heat of process fluid is 0.24 kCal/kg oC and the latent heat  of steam is 540 kCal/ kg

Q.3

The following table shows the import bill of fossil fuels in million metric tonnes (MMT) and its cost in Crores Rupees over the last eight years.

(i)        calculate the average annual percentage increase of fossil fuel imports

(ii)       calculate the average annual percentage increase of the import bill

(iii)     calculate the average costs for the last eight years, in Rs. Per metric ton of imported fossil fuels.

Q.4

Fuel substitution from a high cost fuel to a low cost fuel in boilers is common to reduce energy bill.  For the following situations calculate:

 

• annual reduction in energy costs in Crore Rs.
• annual change in energy consumption in %. (Calorific value of fuels not required for calculations)

 

Before substitution:

 

Steam output                       =                                  6 tons/hour

Fuel consumption   =                                  1 ton oil per 13 tons of steam.

Operating hours      =                                  6400 / Year

Fuel costs                  =                                  Rs.13,000 /ton of oil

Boiler thermal efficiency (yearly average)=       82%

 

After Substitution:

 

Steam output                       =          6 tons/hour

Fuel consumption   =          3 tons of waste wood per 13 tons of steam

Fuel costs                  =          Rs.2,000 / ton of waste wood

Boiler thermal efficiency (yearly average)         = 74%

Q.5 A company invests Rs.10 lakhs and completes an energy efficiency project at the beginning of year 1. The firm is investing its own money and expects an internal rate of return, IRR, of at least 26% on constant positive annual net cash flow of Rs.2 lakhs, over a period of 10 years, starting with year 1.

 

• Will the project meet the firm’s expectations?
• What is the IRR of this measure?

Q.1) A waste heat recovery system can be installed in a furnace, which will cost Rs. 7,00,000/- to  install. This system is expected to have a useful life of 6 years. The salvage value will be Rs.  2,00,000/-. The system will reduce the energy cost by Rs. 2,00,000/- per year, when it operates at full capacity. However the plant will be operating at partial capacity for the first 3 years and the annual energy savings will be at 70% of the energy cost savings at full capacity (Rs. 1,40,000/-). (20 Marks)

The new system will entail a maintenance cost of Rs. 10,000/- per year for the first 3 years and Rs.12,000 per year for the next 3 years. A major overhaul is required in the 3rd year, which  will cost Rs 1,00,000/-

1. If discount rate is 10%, calculate the NPV and find out whether this energy conservation measure is profitable
2. What is the profitability index for the project?

Q.2

An energy auditor undertakes the energy audit of a steam system. The operating  data is given as per the schematic diagram given below

 

 

Key data and assumptions are enunciated below:

 

1. a) Specific enthalpy of water at 10 kg/cm2 (g) pressure :           186 kCal/kg
2. b) Specific enthalpy of evaporation/latent heat at 10 kg/cm2 (g) pressure :           478 kCal/kg

 

1. c) Dryness fraction of steam generated :           95
2. d) Coal consumption :           840 kg/ hr
3. e) Net calorific value (NCV) of imported coal :           6269 kCal/kg
4. f) Moisture in coal :           5%
5. g) Hydrogen in coal :           4%

Other parameters as indicated in the above figure      :

 

Based on preliminary data assessment as stated above, calculate the following:

 

1. Feed water temperature to boiler
2. Boiler efficiency by direct method on GCV basis

iii.       If the condensate return is enhanced to 6 TPH (steam generation of 7 TPH remaining same) what will be the reduction in coal consumption?

 

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ENTREPRENEUR MANAGEMENT

1. Study the facts and figures of the case
2. Discuss what exactly NFTE achieved
3. What would you suggest apart from the initiative of NFTE in order to become a good

entrepreneur.

4. Study the facts and figures of the case
5. Discuss what exactly RBS has achieved at length
6. Apart from Motivation, What would you suggest as a tool to be a good enterprise?
7. Explain what is meant by a premium brand.
8. Describe the difference between an aim and an objective.
9. Outline the purpose of Kellogg’s work with the ASA.
10. Using examples to support your dialogue evaluate how Kellogg communicates and discuss how this enables it to position its brand.

1.Looking at the case study, identify 3 areas of McDonald’s marketing mix.

2.What do you understand by the term economies of scale? How will economies of scale affect McDonald’s?

3.Why do you think that over 70 per cent of new businesses fail but 90 per cent of franchises succeed? List the advantages and disadvantages of being a franchisee.

4.Evaluate why a business might choose a corporate objective of growth maximization over profit maximization?

 

ENTREPRENEURSHIP MANAGEMENT

 

Q1)      Who is an Entrepreneur? What is the influence of environment on growth of entrepreneurship?

Q2)     Discuss the  role, functions and objectives of State Financial Corporation in promoting SSI Units?

Q3)     What factors present in our society could account for the differences between male and female entrepreneurs today? How do you think men and women entrepreneurs will differ in next ten days?

Q4)     How do you scout for new ideas? How do you shortlist the most promising ones? Discuss?

Q5)      What is the importance of determining financial viability of a project?

Q6)     What are the steps in identifying the critical path in a Network ?

Q7)      What is the contribution by Sigmund Freud in the field of personality theory?

Q8)     Why do people resist change? How do you overcome it?

Q9)     Explain the process of framing ‘Basic Business Idea’ and how innovation will be helpful in formulating business proposals?

Q10)   Discuss the pros and cons  of innovation?

Q11)    Discuss the need for entrepreneurship based education in India and suggest measures for the sustenance of entrepreneurship attitude?

Q12)    Describe the entrepreneurship external environment forces?

 

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EVENT MANAGEMENT

• Discuss the occupational safety of the staff concerned?
• Discuss the health issues of the staff concerned?
• What are the responsibilities of the management in each of these cases?
• What are some solutions?

 

1 )         Is permission required to use the parking lot, and if so, from whom?

2)        What are the implications of charging an entry fee? Would you recommend this?

3)        Do you need a liquor license of alcohol is not sold?

4)        Who is responsible for underage drinking?

5)         What would happen if a fault in the wiring caused someone to be electrocuted?

6)         Should the police be told about the party?

 

1)         How could this person’s needs be better catered for?

2)        Are these any strategies for helping to motivate this volunteer?

3)        What leadership approach would you take to managing your event team?

4)         Is a different approach needed for managing paid staff and volunteer staff?

Explain.

 

1)         Define the term Protocol?

2)        Comment. Protocol for speakers?

3)        Explain the seating protocol if you happen to be hosting an official state function?

4)        Explain the Rules of Flag Flying?

 

 

EVENT MANAGEMENT

1) What are some of the things that could go wrong, or have wrong at similar events?

2) List three ways in which the organizers were negligent?

3) List three ways in which the event could have been improved?

4) This event was described to the authorities as a cultural festival. Do you think it

belongs in that category?

1) What are the some of the Safety risk associated with this event?

2) Who is responsible for the safety of the venue and the audience?

3) With whom should you discuss the risks associated with your event concept?

4) How could the risks be reduced?

1) Can the sponsor’s involvement lead to some benefit for the organization in terms of

increased profile or increased sales?

2) What other benefits are there?

3) Will it be time-consuming for their staff?

4) Define the term sponsorship in brief.

1) Who will be responsible for security (probably more than one body)?

2) What are some of the potential security problems?

3) What are the occupational health and safety issue?

4) What steps can be taken to prevent a security incident?

5) What plans should be in place should an incident occur?

 

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HUMAN RESOURCE MANAGEMENT

 

Case –1 ( 20 Marks)

Questions

1. If you were the programmer, would you want to work at Microsoft? Why or Why not?
2. How many activities in this case can you tie into specific motivation theories? List the activities; list the motivation theories, and how they apply.
3. As Microsoft continues to get larger and its growth rate flattens do you think Management will have to modify any of its motivation practices? Elaborate.
4. Can money act as a motivator? Explain.

Case-2 (20Marks)

Questions

1. What should Atlantic Mutual Management do, if anything, to cope with the aftereffects of 9/11?
2. How long would You expect employees to be adversely affected by 9/11 if a company provides no formal assistance for dealing with anger and stress?
3. What, if anything, should Management do about employees who appear to be suffering from such kind or trauma and stress, but will neither admit it nor accept help from their employee?
4. Outline the role of HR specialist in providing a safe and healthy environment for employees.

Case – 3 (20 Marks)

Questions

1. Do you think the company has any orientation programme? If yes, discuss its effectiveness.
2. If employees were properly selected, there should be no need for an orientation programme”. Comment on the statement.
3. If You were Patil, how would you react to the above situation?
4. Discuss the purpose of orientation. What are various requisites of an effective programme?

Case-4 (20Marks)

Questions

1. According to You, why did the Bs1110 Scheme succeed and the TQM Scheme failed in ABC engineering? Define the term “workers” participation in management. Bring out the prerequisites for its success.
2. Explain in your own words what empowerment means to You. Also discuss “A worker is a worker, a Manager a Manager and never the two shall meet.” Do You agree? Why?
3. What suggestions would You give to a similar company who were thinking of introducing Total Quality Management to make it a success?

 

HUMAN RESOURCE MANAGEMENT

Q.1. Elaborate on the system of HR Planning. Outline the steps to be undertaken by organizations to effectively engage in HR Planning.

Q.2. Discuss the various ways in which the commitment of errors in performance appraisal can be minimized.

Q.3. The nature and scope of the Human Resource Management Systems keeps on evolving with the changes in the external and internal environments of organizations. Elaborate on the same.

Q.4. what are some of the traditional and current sources of recruitment used by organizations? What are their pros and cons?

Q.5. How does HRM enable organizations to adapt to the dynamic changes in the environment? Illustrate with examples.

Q.6. As an HR executive, how would you go about devising HRIS for a mid – sized organization?

Q 7 . Discuss the various principles and purposes of promotion and types and purpose of transfers.

 

HUMAN RESOURCE MANAGEMENT

 

CASE –1 (20 Marks)

Questions:-

1. Does John Vaz have a communication problem? Explain.
2. What suggestions, if any, would you make to John to help him improve his managerial effectiveness?
3. Ineffective communication is the fault of the sender. Do You agree or disagree? Discuss.
4. What can you do to improve the likelihood that you r communication will be received and understood as you intend.

CASE –2 (20 Marks)

Questions:-

1. If you were the programmer, would you want to work at Microsoft? Why or Why not?
2. How many activities in this case can you tie into specific motivation theories? List the activities; list the motivation theories, and how they apply.
3. As Microsoft continues to get larger and its growth rate flattens do you think Management will have to modify any of its motivation practices? Elaborate.
4. Can money act as a motivator? Explain.

CASE-3 (20 Marks)

Questions

1. What should Atlantic Mutual Management do, if anything, to cope with the aftereffects of 9/11?
2. How long would You expect employees to be adversely affected by 9/11 if a company provides no formal assistance for dealing with anger and stress?
3. What, if anything, should Management do about employees who appear to be suffering from such kind or trauma and stress, but will neither admit it nor accept help from their employee?
4. Outline the role of HR specialist in providing a safe and healthy environment for employees.

CASE – 4 (20 Marks)

Questions:-

1. Do you think the company has any orientation programme? If Yes, discuss its effectiveness.
2. If employees were properly selected, there should be no need for an orientation programme”. Comment on the statement.
3. If You were Patil, how would you react to the above situation?
4. Discuss the purpose of orientation. What are various requisites of an effective programme?

 

HUMAN RESOURCE MANAGEMENT

 

CASE STUDY : 1

Q1) Why organizations adopt personnel policies explain the benefits?

Q2) What are the sources and content of personnel policies?

Q3) Explain few personnel policies?

Q4) Explain principles of personnel policies?

CASE STUDY : 2

Q1) Explain in detail the general purpose of recruitment?

Q2) Explain factors governing Recruitment?

Q3) Explain the Recruitment process with diagram?

Q4) Explain Recruitment planning?

CASE STUDY : 3

Q1) Does the company have an orientation programme?

Q2) If yes how effective is it?

Q3) How is formal Orientation programme conducted?

Q4) If you were Navin what would have you done?

CASE STUDY : 4

Q1) Why should Power and focus on shedding jobs to save on cost?

Q2) Are there no alternative strategies?

Q3) Will the proposed shedding of jobs and scale of six units help airbus survive the intense competition from Boeing?

Q4) Comment on the whole issue?

 

INTERNATIONAL HUMAN RESOURCE MANAGEMENT

 

1. What is the fundamental management problem
2. List out alternative courses of action
3. Identify the position of both Mr. Vasant and Union Leader
4. Analyze the case
5. Was the incentive scheme wrong in any way?
6. Analyze the incidence
7. Identify the issues, problems involved in this scheme
8. List out the facts
9. List the critical problems demanding immediate attention
10. Was Mr. Amit right in scrapping the scheme?

 

INTERNATIONAL HUMAN RESOURCE MANAGEMENT

 

 

1. What is International human resource management? Explain nature of international human resource management.
2. Explain role of multiculturalism in international human resource management.
3. Explain significance of HRM in cross-border mergers & acquisitions
4. Explain Strategic HRM.
5. What is staffing of international business?
6. What is international compensation management?
7. Write a detailed note on ethics & social responsibility.
8. What is performance management?
9. Write down the importance of training & development.
10. Write a detailed note on international industrial relations.

 

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