Advertisement expenses are usually wasteful, with no guarantee of enhanced sales

Operations Management

Advertisement expenses are usually wasteful, with no guarantee of enhanced sales

Answer the following question.

Q1. Advertisement expenses are usually wasteful, with no guarantee of enhanced sales or higher loyalty from among the target audience” .Do you agree with this statement ?Present your view – point. (10 marks)

Q2. Contrast the world class view with the traditional view in quality control. (10 marks)

Q3. What factors distinguish between production and service operations? (10 marks)

Q4. What is production/operations? (10 marks)

Q5. Describe briefly the “Delphi Method”. (10 marks)

Q6. A firm uses exponential smoothing with a very high value of alpha. What does this indicate with respect to the emphasis if placed on past data. (10 marks)

Q7.Kleen Karpet cleaned 65 rugs in April, consuming the following resources: Labour: 520 hours at 13 MU/hour Solvent: 110 litres at 5 MU/litre Machine Rental: 20 days at 50 MU/day a. What is the labour productivity? b. What is the multifactor productivity? (10 marks)

Q8.2. Ahmet grows domatoes in his 100 by 100 meters garden. He then sells the crop at the local farmer’s market. Two summers ago, he was able to produce and sell 1200 kgs of tomatoes. Last summer, he tried a new fertilizer that promised a 20% increase in yield. He harvested 1350 kgs. Did the fertilizer live up to its promise? (10 marks)

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