Advertisement expenses are usually wasteful, with no guarantee of enhanced sales or higher loyalty from among the target audience”

Marketing Management

Advertisement expenses are usually wasteful, with no guarantee of enhanced sales or higher loyalty from among the target audience”

Answer the following question.

Q1. “Ware – housing decision are growingly becoming more critical” . Discuss quoting examples (10 marks)

Q2. What do you mean by the term Physical Distribution? Explain briefly the nature & importation in the sphere of physical distribution (10 marks)

Q3. Explain Co-branding (10 marks)

Q4. A New brand of a ‘Tyre –that-Never –punctures’ is to be launched in India by a multinational company with your advice about concept – testing and test – marketing Justify your contention (10 marks)

Q5. Advertisement expenses are usually wasteful, with no guarantee of enhanced sales or higher loyalty from among the target audience” .Do you agree with this statement ?Present your view – point. (10 marks)

Q6. Present the factors that influence the pricing strategy of an organization .Which among them are non – controllable ? Why? (10 marks)

Q7. Define the term Marketing Mix. Explain the significance of appropriate marketing mix in the present competitive environment. Cite examples to support your answer. (10 marks)

Q8. Explain On-Line marketing (10 marks)

Advertisement expenses are usually wasteful

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