According to Kent, how do consumers react to price variable

Consumer Behaviour

According to Kent, how do consumers react to price variable

Answer the following question.

Q1. Why is the scope of consumer behavior significantly increasing? (10 marks)

Q2. What is meant by attitude? Discuss the principle sources that affect the formation of consumer Attitudes? (10 marks)

Q3. What is the significance of relationship marketing in the present marketing environment? (10 marks)

Q4. Define information processing how is it different from learning (10 marks)

Q5. Suggest which schedule the fixed ratio or the variable ratio schedule will be suitable for advertising of a new department store. State your assumptions. (10 marks)

Q6. Write on Positioning. (10 marks)

Q7. According to Kent, how do consumers react to price variable (10 marks)

Q8. Define & explain the following with respect to consumer behavior, with examples Relation between Attitude ,belief & behavior (10 marks)


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What is the significance of relationship marketing

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