Volkswagen’s Iroc Concept: Reviving the Scirocco to Target A Niche Market

Volkswagen’s Iroc Concept: Reviving the Scirocco to Target A Niche Market

Understand the rationale behind the development of the Iroc by Volkswagen

In August 2006, Europe’s largest automaker Volkswagen AG (Volkswagen), unveiled the Iroc concept (Iroc) at a special event in Berlin, Germany. The Iroc was a prototype of the third generation model of the Scirocco, a sports coupé launched by Volkswagen in the 1970s that became a cult car in the US and Europe. The Iroc, which was expected to hit the market in 2008, was seen as an attempt by Volkswagen to fill the gap in its product line and target a niche market of Scirocco enthusiasts. Analysts opined that the Iroc would help bolster the image of Volkswagen, which had of late been catering predominently to the mass market, and had few niche products.        

They also felt that Volkswagen had few emotional brands targeted at customers in the US, and the new Scirocco would help fill that void.

Issues:

  1. Understand the rationale behind the development of the Iroc by Volkswagen

  2. Appreciate the importance of niche markets and emotional brands for automobile manufacturers in the US and Europe

Image result for automobile manufacturers in the US and Europe

  • Assignment Help

  • Case study help

  • Project Report

  • Report Writing

  • Homework

  • Essay writing and editing

  • Dissertation writing

  • Thesis writing & editing

  • Academic writing

 

Dr.ARAVIND BANAKAR 

aravind.banakar@gmail.com

http://www.mbacasestudyanswers.com

09901366442 – 09902787224

We are a team of highly committed professionals, who aim at helping Clients to achieve their Goals. We believe in establishing long-term relationships with our clients by delivering value added services of high quality. We are sensitive to our Clients requirements without compromising on values like Integrity and trust. Understanding the abilities, offering them Quality services and meeting our client’s requirements at the right time are our Forte.

 

We are in to this business since 14 years. And we are providing case study Answers, Assignment solutions, Multiple Question Answers and Project Reports of more than 40 + International B School (Indian and Foreign Universities)

 

 

 

Share Button