Unilever Restructures its Supply Management Practices

Unilever Restructures its Supply Management Practices

Gain an insight into the major supply chain components for a consumer goods company

The case examines the supply chain management (SCM) restructuring initiative undertaken by Unilever, one of the world’s largest food and consumer goods companies. It explains in detail how the company restructured various components of its SCM practices including supply chain organization, procurement, warehousing and distribution. The case also examines how Unilever used the Internet and various information technology tools to improve the efficiency of its supply chain. It concludes with a discussion on the benefits reaped by Unilever due to these measures.      

Issues:

» Understand the importance of an efficient SCM system for improving operational efficiency for a multinational consumer goods company

» Gain an insight into the major supply chain components for a consumer goods company

 

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