P&G’s Success Story in China
Understand the entry and expansion strategies of P&G in China
The case discusses the entry and expansion strategies of US-based FMCG giant P&G in the Chinese FMCG industry. It discusses in depth the localization strategies adopted by P&G to succeed in the Chinese market. The case highlights the challenges faced by multinationals in a country that is quite different in terms of culture, geography and trade channels. It ends describing the challenges faced by P&G in China and the strategies adopted by the company to fight these challenges.
1.Understand the entry and expansion strategies of P&G in China
2.Understand the importance of localization strategies for succeeding in a foreign market
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