National Dairy Development Board: A Successful Indian Dairy Co-operative Movement

National Dairy Development Board: A Successful Indian Dairy Co-operative Movement

Understand the nature of the dairy industry in India and the need for modernizing dairy development in the country

The case examines the modern dairy development efforts undertaken in India, which helped the country emerge as the world’s largest milk producer by the end of the 20th century. It describes in detail the Anand Model of dairy co-operatives and examines the rationale for establishment of the National Dairy Development Board (NDDB). It then talks about the initiatives taken by NDDB as part of its ‘Operation Flood,’ program. The achievements of the ‘Operation Flood’ program are analyzed and the other initiatives taken by NDDB to build on the program’s success are discussed. Finally, the case discusses the future of the co-operative movement in India in the light of the widening rift between GCMMF (which owns the Amul brand), and NDDB.  

It also throws light on the changing face of dairy co-operatives due to the regulatory changes and increasing competition due to the entry of leading FMCG companies (Nestle, Britannia and HLL) into the dairy market.

Issues:

  1. Understand the nature of the dairy industry in India and the need for modernizing dairy development in the country

  2. Understand the need for dairy co-operatives and the benefits that these provide to the milk producers

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