Turnaround to the ‘Big Bang’

Turnaround to the ‘Big Bang’

To gain insights into dangers of excessive diversification and lack of focus

Voltas Ltd., a part of the Tata Group, is one of the leading air-conditioning and engineering companies in India. The case traces the company’s restructuring efforts after it suffered losses owing to some ill-timed diversifications and ill-advised investments.

 It describes the efforts the company made to organize its businesses around its strengths in air-conditioning and engineering. The case also describes the efforts of the company to become a leader in the Indian retail air-conditioning   market.  The case concludes with an account of the growth prospects of the company in its various businesses.

Issues:

Q1. To gain insights into dangers of excessive diversification and lack of focus

Q2. To study the turnaround efforts of a diversified company which found itself in trouble

Q3. To appreciate the importance of focus and a clear recognition of strengths for a company

Q4. To understand the marketing efforts made by the company to gain leadership in a highly competitive market

 

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