Tourism Malaysia: Creating ‘Brand Malaysia

Tourism Malaysia: Creating ‘Brand Malaysia

To understand the importance of tourism as a source of revenue for a country

This case discusses the efforts of the Malaysian government in positioning Malaysia as a favored tourist destination. It talks about the successful ‘Truly Asia’ campaign launched in 1999, as well as the other promotional initiatives taken by the government, including the Visit Malaysia Year 2007 which coincided with the country’s 50th year of independence and statehood. The case also discusses the government’s efforts towards promoting alternative avenues of tourism, such as MICE activities. The case concludes with a discussion of the successes and shortcomings of Malaysia as a tourism brand and the outlook for the tourism sector of the country 

Issues:

  1. To understand the importance of tourism as a source of revenue for a country and to examine the efforts that go into making a country a sought after tourist destination

  2. To analyze the factors that promote and hinder a country’s tourism potential, and to study how the country in focus rates on these parameters

  1. To study the creation and implementation of a successful marketing campaign that has helped a country create a unique image and distinct identity for itself in the global tourism market

  2. To analyze the scope of alternative avenues of tourism, and whether governments would be justified in increasing their investments in promoting these avenues in future

Image result for Tourism Malaysia

  • Assignment Help

  • Case study help

  • Project Report

  • Report Writing

  • Homework

  • Essay writing and editing

  • Dissertation writing

  • Thesis writing & editing

  • Academic writing

 

Dr.ARAVIND BANAKAR 

aravind.banakar@gmail.com

http://www.mbacasestudyanswers.com

09901366442 – 09902787224

We are a team of highly committed professionals, who aim at helping Clients to achieve their Goals. We believe in establishing long-term relationships with our clients by delivering value added services of high quality. We are sensitive to our Clients requirements without compromising on values like Integrity and trust. Understanding the abilities, offering them Quality services and meeting our client’s requirements at the right time are our Forte.

 

We are in to this business since 14 years. And we are providing case study Answers, Assignment solutions, Multiple Question Answers and Project Reports of more than 40 + International B School (Indian and Foreign Universities)

 

Share Button