Tetra Pak’s Packaging Innovations

Tetra Pak’s Packaging Innovations

The importance of ‘packaging’ in the marketing and distribution of products, particularly beverages and liquid foods

The case discusses the various innovative packaging solutions offered by Tetra Pak, the Swedish packaging and processing solutions provider, to food manufacturers across the world. It explains how Tetra Pak’s tetrahedron packaging systems revolutionized the beverage manufacturing industry. The various technological innovations and innovative packaging concepts introduced by the company – aseptic technology, Tetra Recart packaging system, telescopic and sensory straws have been examined in depth. The case also discusses the impact of these innovations on manufacturers and the end customers. Tetra Pak’s decision to enter new market areas has also been discussed.     

Issues:

  • The importance of ‘packaging’ in the marketing and distribution of products, particularly beverages and liquid foods

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