The Teleshopping Business in India

The Teleshopping Business in India

The concept of direct marketing and teleshopping as one of the major channels of direct marketing

 The case examines the concept of television shopping, its emergence, success factors and the benefits it offers. The case discusses in detail the teleshopping business in India with reference to the product, price, promotion and distribution strategies of various teleshopping networks. The case also explores the reasons for the limited growth of teleshopping in the country and discusses the future prospects of the businesses.

Issues:

» The concept of direct marketing and teleshopping as one of the major channels of direct marketing

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