Tata Motors: Serving an ‘Ace’ for Success

Tata Motors: Serving an ‘Ace’ for Success

Understand the impact of Tata Ace on the three wheeler cargo vehicle/ very light commercial vehicle market segment in India

This case is about the development of ‘Tata Ace (Ace), a mini truck introduced by Tata Motors Ltd. (Tata Motors), Indias largest automobile company, in 2005. The case describes how Tata Motors developed this vehicle using their in-house expertise. Tata Motors decided to develop Ace, after a market study it conducted found that customers wanted a last mile distribution vehicle that had low maintenance costs, higher driver safety, and better driving comfort. Ace created a completely new market segment and became a huge success in the Indian market. The case also discusses about the nature of competition in the Light Commercial Vehicle and the three-wheeler cargo vehicle segment in India and the impact of the success of Ace on the players operating in these segments.        

Issues:

Q1. Understand the aspects related to the new product development process in the Indian Light Commercial Vehicles (LCV) segment of the Indian automobile industry. 

Q2.  Understand the impact of Tata Ace on the three wheeler cargo vehicle/ very light commercial vehicle market segment in India

 

  • Assignment Help

  • Case study help

  • Project Report

  • Report Writing

  • Homework

  • Essay writing and editing

  • Dissertation writing

  • Thesis writing & editing

  • Academic writing

 

Dr.ARAVIND BANAKAR 

aravind.banakar@gmail.com

http://www.mbacasestudyanswers.com

09901366442 – 09902787224

We are a team of highly committed professionals, who aim at helping Clients to achieve their Goals. We believe in establishing long-term relationships with our clients by delivering value added services of high quality. We are sensitive to our Clients requirements without compromising on values like Integrity and trust. Understanding the abilities, offering them Quality services and meeting our client’s requirements at the right time are our Forte.

 

We are in to this business since 14 years. And we are providing case study Answers, Assignment solutions, Multiple Question Answers and Project Reports of more than 40 + International B School (Indian and Foreign Universities)

 

 

Share Button