Study the business model of an e-payment services company.

PayPal.com’s Business Model

Study the business model of an e-payment services company.

The case describes the business model of PayPal.com (PayPal), the market leader in e-payment services. It discusses in detail the transaction process involved in sending money electronically. The case explains the types of user accounts of PayPal, the funds transfer mechanism, the user charges and the security systems employed by the company. The case also briefly discusses the marketing initiatives of PayPal, the benefits of its business model and the challenges faced by the company.

Issues:

» Study the business model of an e-payment services company.

» To Develop an understanding on how an online payment system works.

» Examine the online marketing initiatives of an e-payment services company.

» Get insights into the security systems employed by an e-payment services company.

» Study the privacy policy of Paypal.com.

» Analyze the weaknesses and possible threats to the business model of Paypal.com.

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