State Bank of India: Competitive Strategies of a Market Leader

State Bank of India: Competitive Strategies of a Market Leader

Explore the reasons how a market leader can loose its market share significantly

State Bank of India (SBI) is the largest nationalized commercial bank in India in terms of assets, number of branches, deposits, profits and workforce. With the liberalization of the Indian banking industry in the mid-1990s, SBI faced stiff competition from the private sector and foreign banks which resulted in significant loss of its market share. The case describes the efforts of SBI to regain its lost market share by undergoing a major restructuring exercise which involved redesigning its branch network, providing alternate banking channels, emphasis on lean structure and technology up gradation. The case also discusses how SBI is building its image as a customer friendly bank by launching innovative products & services and promoting its brand.           

Finally, it discusses the challenges faced by SBI in 2004 and its plans in the future. The case includes a note on the recent trends in the Indian banking industry.

Issues:

  1. Understand the strategies adopted by a market leader in the banking industry to retain its market share

  2. Explore the reasons how a market leader can loose its market share significantly

  3. Examine and analyze the key elements of the restructuring exercise undertaken by SBI

  4. Study the marketing initiatives adopted by SBI to reposition itself as a customer-oriented bank

  5. Examine the challenges that can be faced by a market leader due to the changes in the industry structure

  6. Study and analyze the structure of the Indian banking industry

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