Sony Ericsson’s Mobile Music Strategy

Sony Ericsson’s Mobile Music Strategy

Understand the impact of the mobile music strategy on the performance of Sony Ericsson

The case discusses the ‘mobile music strategy’ adopted by Sony Ericsson Mobile Communications AB (Sony Ericsson). The company leveraged the strengths of its parent companies, Sony Corporation and Ericsson to introduce the Walkman phone. 

The case discusses in detail about the impact of the Walkman phone on the company’s performance. The case includes details of how the company leveraged the Walkman brand and initiated several strategic tie-ups. The case also highlights the competition among mobile phone manufacturers with regard to music phones and the competition with portable music players. 

Issues:

  1. Understand the impact of the mobile music strategy on the performance of Sony Ericsson

  2. Understand the nature of competition in the mobile phone industry

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