Snapple’s Marketing – An Unconventional Brand’s Claim to Fame

Snapple’s Marketing – An Unconventional Brand’s Claim to Fame

To understand how unconventional marketing can transform an ordinary product to a popular brand.

Snapple was a popular beverage brand in the USA and several other parts of the world. The brand was launched by the Unadulterated Food Company in New York, in 1972. Over the years, Snapple came to be known for its unconventional promotional efforts which earned the brand a substantial fan following.The Snapple Beverage Corporation became one of the first companies to enter the ‘New Age Beverages’market, which included non-carbonated drinks like tea and juices in the late 1980s. Snapple changed hands several times over the years. However, barring a few bad years, the brand remained very popular among consumers.  This case discusses the growth of the Snapple brand under the management of the various companies that owned it at different times. It also talks about Snapple’s sales decline under the management of Quaker Oats, and how Triarc, which took over the brand subsequently, managed to revive Snapple’s image before selling it to Cadbury Schweppes. The case concludes with a commentary on Snapple’s inability to become a leading beverage brand despite its strong fan following.

Issues:

  1. To understand how unconventional marketing can transform an ordinary product to a popular brand.

  2. To examine how an unconventional brand managed to tackle competition from brands from other corporate entities that followed more professional (and conventional) marketing practices.

Image result for Snapple's Marketing

  • Assignment Help

  • Case study help

  • Project Report

  • Report Writing

  • Homework

  • Essay writing and editing

  • Dissertation writing

  • Thesis writing & editing

  • Academic writing

 

Dr.ARAVIND BANAKAR 

aravind.banakar@gmail.com

http://www.mbacasestudyanswers.com

09901366442 – 09902787224

We are a team of highly committed professionals, who aim at helping Clients to achieve their Goals. We believe in establishing long-term relationships with our clients by delivering value added services of high quality. We are sensitive to our Clients requirements without compromising on values like Integrity and trust. Understanding the abilities, offering them Quality services and meeting our client’s requirements at the right time are our Forte.

 

We are in to this business since 14 years. And we are providing case study Answers, Assignment solutions, Multiple Question Answers and Project Reports of more than 40 + International B School (Indian and Foreign Universities)

 

 

Share Button