How did SEMA achieve increased productivity, competitiveness and profitability in business

Business Environment

 

How did SEMA achieve increased productivity, competitiveness and profitability in business

Case Studies

CASE STUDY (20 Marks)

SEMA achieved increased productivity, competitiveness and profitability by embracing the use of eLearning to provide tailored educational sessions in the fields of business, IT and business transformation skills. By offering greater flexibility for the delivery of educational material, the disruption to business operations was minimized and staff members had the opportunity to progress at their own pace. From a sustainability perspective, the delivery of eLearning modules on demand through the internet has provided SEMA with a number of opportunities to reduce the carbon emissions associated with: • Travel to training courses. • Hiring of training facilities. • The provision of paper related course material. • IT related book resources. The use of eLearning practices can be implemented within any organization, regardless of size, language or location. Though the environmental benefits associated with less travel and paper consumption are becoming increasingly important, it is the increase in staff retention and productivity that provides the strong business case for organizations to make the change to eLearning practices. Featured Organizations SEMA is a leading Direct Marketing, Consulting and IT Business Solutions group with the largest 100 percent privately owned direct mail operation in Australasia. Skill Soft is a leading provider of on demand eLearning and performance support solutions for global enterprises, government, education and small to medium size businesses A high level of staff turnover was leading to significant costs associated with maintaining staffing levels and associated training. This was in turn impacting quality, job knowledge, turnaround

times, system knowledge and placing a significant strain on management staff. Due to the costs involved, investment in training was low across the board and was only provided to key staff members. Those staff that did receive training were off site for up to five days in order to participate in training, which in turn impacted the operational departments and was not flexible enough to meet SEMA’s client needs. The Proposed Solution SEMA embraced the eLearning programs that are offered by Skill Soft in order to provide tailored educational sessions across the fields of business, IT and business transformation skills. All courseware is provided to SEMA staff online via the internet and has enabled SEMA to offer a wider range of educational information to a larger number of staff. 2 SEMA Page 7 What Were the End Benefits? (Efficiencies, Productivity, Financial, Cultural or Other) The key benefits  achieved were: • 822 percent Return on Investment (RoI). • Average staff tenure increasing to 2.8 years and growing. This has allowed SEMA to keep key skills and knowledge in house and has provided a stable platform to both increase competitiveness and profitability

Answer the following question.

 

Q1. How did SEMA achieve increased productivity, competitiveness and profitability in business? Discuss.

 

Q2. Give your views on the case.

 

CASE STUDY (20 Marks)

With the number of patent applications increasing exponentially the USPTO (US Patents and Trademarks Office) found it increasingly difficult to cope with the workload. This resulted in a situation where many patents were awarded to vague ideas without scrupulous review. Also there were many instances where the approved patents stifled further innovation, than encourage it and patents were used more like a weapon against competition. Many were apprehensive about the suitability of the patent system of the industrial age to the information age and suggested revamping not just the patent system, but also the entire system of intellectual property law.

 

Answer the following question.

 

Q1. Discuss the conditions that led to the troubles for USPTO, the relevance of business method patents and the viability of the Patent Law in protecting innovators in the information age

 

Q2. Analyze the potential benefits that the reforms could bring to the US economy, which drives a considerable part of worldwide industrial growth.

How did SEMA achieve increased productivity, competitiveness and profitability in business

CASE STUDY (20 Marks)

Low interest rates were one of the prime reasons for the sustained booms in Britain’s housing market, while a weak dollar was one of the prime reasons for a strengthening pound. The Monetary Policy Committee of the Bank of England was caught in a dilemma whether to contain the booming housing market by increasing interest rates or restrain the appreciating pound by decreasing interest rates. Finally, the Monetary Policy Committee chose to contain the housing market by increasing interest rates with the hope that the pound would not appreciate much. However, the falling dollar did not seem to help them.

Answer the following question.

 

Q1. Give an overview of the case.

 

CASE STUDY (20 Marks)

In 2009, Malaren issued a recall for every stroller it had sold in the US for a decade, which came to 1 million units. The strollers were recalled so that a cover could be installed to prevent amputation of a baby’s fingers, which could happen if the baby were to be in the stroller in the wrong spot. As a luxury brand, this incident was damaging even though it was a misuse of the product and not a defect. Experts believe that Malaren did the right thing in the aftermath of the recall, asking for a fast track recall from the Consumer Product Safety Commission, and got out in front of the recall as it started spreading through the press, saving face and further embracing a mission of child safety.

Answer the following question.

 

Q1. Give an overview of the case,

 

Q2. In your opinion, whether recalling strollers for modification was a wise step or not, Comment with justifications..

How did SEMA achieve increased productivity, competitiveness and profitability in business

 

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