Reliance Infocomm – The Question of Ethics
Reliance followed an aggressive pricing strategy in a bid to improve sales and increase its market share
The caselet starts with a brief introduction of CDMA and GSM operators in India. It then focuses on Reliance’s foray into the telecom sector and its aggressive pricing strategies, aimed at developing a substantial customer base. This caselet discusses the hidden costs in these strategies that mislead the customer. The caselet also describes incidents where the company was found guilty of violating licensing norms.
» Regulatory issues in cellular services
» Impact of unethical practices
» Pricing strategies of cellular operators
The two technologies for mobile phones are GSM (Global System for Mobile Communications) and CDMA (Code Division Multiple Access). CDMA is popular in the US and South Korea while GSM had a widespread network in Europe and Asia. In India, Airtel, Idea, Hutch, and MTNL (Mahanagar Telephone Nigam Limited) offered GSM technology. Tata Indicom, started in 2001, was the only company that used CDMA technology until Reliance Infocomm Limited (Reliance), began operations on December 28, 2002…
Questions for Discussion:
Reliance followed an aggressive pricing strategy in a bid to improve sales and increase its market share. What were the effects of these strategies both on the company and customers?
“Reliance has deviated from established norms on more than one occasion.” Explain. Do you think Reliance had acted as a socially responsible organization?
Case study help
Essay writing and editing
Thesis writing & editing
09901366442 – 09902787224
We are a team of highly committed professionals, who aim at helping Clients to achieve their Goals. We believe in establishing long-term relationships with our clients by delivering value added services of high quality. We are sensitive to our Clients requirements without compromising on values like Integrity and trust. Understanding the abilities, offering them Quality services and meeting our client’s requirements at the right time are our Forte.
We are in to this business since 14 years. And we are providing case study Answers, Assignment solutions, Multiple Question Answers and Project Reports of more than 40 + International B School (Indian and Foreign Universities)