Pricing policy not only influences the company’s sales and revenues but also reflects the image of the service provider

Pricing Policies at Satyam Infoway

Pricing policy not only influences the company’s sales and revenues but also reflects the image of the service provider

The caselet provides an overview of Satyam Infoway’s Internet service offerings. It also discusses the pricing policies adopted by the company for these services. Finally, the caselet outlines the competitive situation in the internet access market.

Issues:

  » Emerging trends in corporate catering services.


» Benefits of maintaining utmost service quality standards.


» Impact of operational efficiency in catering services.


» Service customization in services.

Introduction

Satyam Info Way was set up as a subsidiary of Satyam Computer Services Ltd in December 1995 in Chennai (Tamilnadu) to leverage opportunities created by the Internet growth in India.  

Later it was rechristened, as Sify and was made an independent entity with Satyam reducing its stake from 52.5% to 37.1%. It had presence in both B2C and B2B segments. 

In the corporate segment Sify offered end-to-end Internet solutions such as Electronic Data Interface, Virtual Private Networks, Security Services, Network Management Services, eSolutions services such as Internet Consulting, Architectures, Design and Development, Hosting and Management Services and eCommerce products…

Questions for Discussion:

  1. Pricing policy not only influences the company’s sales and revenues but also reflects the image of the service provider. Critically analyze the Sify’s pricing policy in this context.

  2. What are various issues that Sify has to consider while setting the pricing policies for its services?

Image result for Pricing Policies at Satyam Infoway

  • Assignment Help

  • Case study help

  • Project Report

  • Report Writing

  • Homework

  • Essay writing and editing

  • Dissertation writing

  • Thesis writing & editing

  • Academic writing

 

Dr.ARAVIND BANAKAR 

aravind.banakar@gmail.com

http://www.mbacasestudyanswers.com

09901366442 – 09902787224

We are a team of highly committed professionals, who aim at helping Clients to achieve their Goals. We believe in establishing long-term relationships with our clients by delivering value added services of high quality. We are sensitive to our Clients requirements without compromising on values like Integrity and trust. Understanding the abilities, offering them Quality services and meeting our client’s requirements at the right time are our Forte.

 

 

 

Share Button